The document discusses how advertising and marketing influence consumer buying decisions through subtle messages delivered across various media channels and platforms. It references examples of campaigns by companies like Publix, New York Lottery, JetBlue, IKEA, Keep a Child Alive, DraftFCB, and Samantha Li delivered through television, email, outdoor advertising, packaging, and websites. The document asserts that these marketing messages have direct influence over consumer purchasing, even at a subconscious level.