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Your Social CRM + Know, Engage, Succeed

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Margaret Brown
Margaret Brown
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Your Social CRM + Know, Engage, Succeed
What is your overall goal? Reconnect with past customers. Monthly subscriptions. Increase fans, followers, and friends. Increase daily, weekly, and monthly profit. Event attendance. Raise awareness ‘X’. Questions. Engagement.
Who is your target customer? B2C Moms Teens Children (parents) Singles Young Married Professionals Young Professionals Seniors Retired B2B Micro Entrepreneurs Small Business Corporate Specific Industry Geography City County State Nation World
Introducing the BIG FOUR Well, 3 + 1
The Big Four: Facebook Fan Page Notes Discussions Photos Status Highlights Links Groups Twitter Mentions Replies Micro Blog Schedule/Interactive Tweet Searc Linked In Answers/Questions Groups Status Company Interaction YouTube FourSquare Blog
It’s one thing to have a profile. It’s quite another to ENGAGE your audience.
Social CRM + - The Evolution of CRM Socially Interact with your customers and potential customers. Increase customer loyalty, awareness, and excitement. Develop ways to WOW your audience. Know Engage Succeed Pitch Your Followers Reward Loyalty Market Research (follow competitors, followers, trends)
“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director The ANROMA Group, WOW-CULTURE.COM

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