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Social Media Marketing Success Strategies

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@Ron_Hudson presentation at the Tulsa American Marketing Assoc. Chapter luncheon on Thursday, September 16, 2010 in Summit Club at Bank of America building

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Social Media Marketing Success Strategies Tulsa AMA Chapter Luncheon September 2010- @Ron_Hudson Copyright 2010 All rights reserved Ron Hudson, SSRI
30,000 Foot View ,[object Object]
The Formula for Successful Social Media Marketing Efforts
Successful Social Media Campaigns Dissected
Questions and Answers Copyright 2010 All rights reserved Ron Hudson, SSRI       Copyright 2010 All rights reserved  Ron Hudson, SSRI   
What You Must Know to Maximize Your ROI from Every Social Media Marketing Effort   ,[object Object]
Strategy means that you have determined the ultimate goal you want your tactics to accomplish
Tactics are the marketing efforts. (i.e. Social Media, TV, Pay Per Click, SEO, Email, etc.)
Influence: Understanding buyer psychology and applying it to your marketing. Copyright 2010 All rights reserved  Ron Hudson, SSRI   
What You Must Know to Maximize Your ROI from Every Social Media Marketing Effort ,[object Object]
Influence Tools: Psychographics, Human Needs Psychology, Social Psychology, Neuro Associative Conditioning
The Formula for Successful Social Media Marketing Efforts   Strategy + Influence Tactical Optimization and Marketing ROI Maximization Copyright 2010 All rights reserved Ron Hudson, SSRI   

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Social Media Marketing Success Strategies

  • 1. Social Media Marketing Success Strategies Tulsa AMA Chapter Luncheon September 2010- @Ron_Hudson Copyright 2010 All rights reserved Ron Hudson, SSRI
  • 2.
  • 3. The Formula for Successful Social Media Marketing Efforts
  • 4. Successful Social Media Campaigns Dissected
  • 5. Questions and Answers Copyright 2010 All rights reserved Ron Hudson, SSRI       Copyright 2010 All rights reserved  Ron Hudson, SSRI   
  • 6.
  • 7. Strategy means that you have determined the ultimate goal you want your tactics to accomplish
  • 8. Tactics are the marketing efforts. (i.e. Social Media, TV, Pay Per Click, SEO, Email, etc.)
  • 9. Influence: Understanding buyer psychology and applying it to your marketing. Copyright 2010 All rights reserved  Ron Hudson, SSRI   
  • 10.
  • 11. Influence Tools: Psychographics, Human Needs Psychology, Social Psychology, Neuro Associative Conditioning
  • 12. The Formula for Successful Social Media Marketing Efforts   Strategy + Influence Tactical Optimization and Marketing ROI Maximization Copyright 2010 All rights reserved Ron Hudson, SSRI   
  • 13. Successful Social Media Marketing Campaigns Mini Case Study Subject: Evian Strategy: Influence: Tactics: YouTube | Facebook Results: Over 102 million views and 130,000 comments 500,000 Facebook fans *Source: Ad Age Copyright 2010 All rights reserved Ron Hudson, SSRI
  • 14. Successful Social Media Marketing Campaigns Mini Case Study Subject: Target – Bullseye Gives Strategy: Influence: Tactics: Facebook Results: 291,399 votes from 167,000 fans $797,123 to St. Jude's Children's Hospital *Source: Mashable Copyright 2010 All rights reserved Ron Hudson, SSRI
  • 15. Successful Social Media Marketing Campaigns Mini Case Study Subject: Old Spice Strategy: Influence: Tactics: TV, YouTube, Twitter, Facebook, Website Results: FB fan interaction went up 800% Twitter following up 2,700% #1 All-time most viewed branded YouTube account Sales up 107% within 4 months of campaign launch *Source: DigitalBuzz Copyright 2010 All rights reserved Ron Hudson, SSRI
  • 16. Successful Social Media Marketing Campaigns Mini Case Study Subject: David Bullock Strategy: Tactics: Blog, Twitter, Facebook, Magazine articles, Book, TV and radio interviews Results: 42 speaking engagements (20 paid) 15 new client engagements at 10K per month Hired by company in Healthcare industry as CMO. Copyright 2010 All rights reserved Ron Hudson, SSRI
  • 17. Successful Social Media Marketing Campaigns Mini Case Study Subject: Tulsa, OK Fox affiliate Strategy: Tactics: TV, Twitter, Facebook Results: 3,741 Twitter followers 5,540 Facebook fans
  • 19. Thank you very much! Here's a special gift for you: Schedule Your Complimentary, Strategic Digital Marketing Analysis 1. Position Analysis: Preliminary analysis of your current digital marketing efforts. 2. Optimization Recommendations: Focus will include lead generation, sales conversions, and search. 3. Opportunities Analysis: Directives involving missed opportunities, including competitive analysis. 4. Strategy & Recommendations Call: Your opportunity to dig deeper and have questions answered. Go to http://immediateinfluenceblog.com/analysis

Editor's Notes

  1. objectives: attract targeted traffic, generate qualified leads, and in-store traffic   strategy: What can you accomplish with your efforts/tactics? For example, build relationships, gain trust, be liked, be popular, and become a trusted advisor and recognized expert   
  2. objectives: attract targeted traffic, generate qualified leads, and in-store traffic   strategy: build relationships, gain trust, be liked, be popular, and become a trusted advisor and recognized expert