Polaroid has partnered with Lady Gaga to reintroduce the brand, though they are not emphasizing this partnership enough on their website or through other marketing. Lomography produces niche film cameras but lacks brand recognition. Tyler State Park is a local park that offers many activities but has no clear brand identity or online presence, missing opportunities to attract more visitors. Both Polaroid and Lomography could improve their websites to be more visually appealing and easy to use.

1. Brand Proposal PresentationTeam “Awesome”(aka Sam Dungan, Liz Miller, Brittany Hefner, and James Yuh )

2. 3 Proposed BrandsLomographyPolaroid Tyler State Park

3. Brand BackgroundsTyler State ParkLomographyPolaroid Was first introduced as a line of instant cameras under the founder Edwin H. Land in 1948 (Polaroid Corporation)

4. In 2001, the Polaroid Corporation underwent bankruptcy due to the increased usage of the digital camera amongst consumers

5. Polaroid Corp. was also responsible for the ever-so popular polarized sunglasses that were also out on the market (these were the first real buzz Polaroid ever had, before the instant camera)

6. In 1986, Polaroid beat out Kodak over the instant camera patent war (Kodak ended up leaving the business of instant cameras)

7. In the 1990s, Polaroid was involved in corporate sponsorship for NASCAR and are currently sponsoring Juan Pablo Montoya

8. located just outside of Newtown

9. numerous picnic areas, water sports, equestrian, walking and bicycling trails and more

10. originally part of the Tyler estate