Embed presentation
Downloaded 26 times









The document discusses different methods of advertising and their negative effects. It describes repetition techniques used by Head On and Oxi-Clean to repeatedly state their product names. It also mentions fear tactics used by insurance companies to make people feel unsafe without their products. Celebrity endorsements are discussed as a way companies get people to want to be like their heroes by using their products. Price appeals are also covered as a low-cost marketing strategy that works well due to cost concerns.








