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Increase Conversion Rates with Reach Dynamics


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Cutting-edge conversion rate increasing tool for ecommerce and lead generation.

Published in: Business
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Increase Conversion Rates with Reach Dynamics

  1. 1. Email Inbox Retargeting
  2. 2. Confidential, ReachDynamics, LLC 7/14/15 2 WHAT IS IT? We match anonymous web browsers that do not convert to their email address. Then we send them a fully compliant message inviting them to return and convert on an advertisers offer.
  3. 3. Confidential, ReachDynamics, LLC 7/14/15 3 HOW DOES IT WORK? • Quick, easy set up process. • Place a two-step pixel (one on your landing page, the other on your conversion page). • When a user visits your site and does not convert, ReachDynamics leverages its cookie pool and email list database relationships to identify the email address of the visitor. • ReachDynamics sends a CAN SPAM compliant email to non- converting users with your desired ad copy.
  4. 4. Confidential, ReachDynamics, LLC 7/14/15 4 PROCESS OVERVIEW
  5. 5. Confidential, ReachDynamics, LLC 7/14/15 5 HOW MUCH DOES IT COST? ReachDynamics does not charge a fixed amount for email inbox retargeting, but instead operates on a Cost Per Acquisition basis. We become a publisher of your affiliate program and we are only paid when someone returns to convert on your site.
  6. 6. Confidential, ReachDynamics, LLC 7/14/15 6 KEY METRICS • On average, ReachDynamics is able to identify approximately 10% to 15% of anonymous users, with this rate continuing to grow. • Average open rates of 35%. • Average click through rates of 15% with average click-to-open rates of 48%. • Average conversion rates of 10%.
  7. 7. Confidential, ReachDynamics, LLC 7/14/15 7 Common Questions • Is this a cart abandonment solution? No, it’s better. We retarget any potential customers that reaches your site. No data entry is required allowing us to retarget a much larger audience. • How are emails sent? ReachDynamics manages all aspects of email sending and delivery through integrations with 3rd party ESPs. • Can I control email content? Yes. ReachDynamics will work with you to develop approved email content for follow up emails. • How are suppressions managed? You will need to provide an opt-out link for emails sent, as well as access to your suppression file. ReachDynamics will suppress emails to users who have opted-out.
  8. 8. Confidential, ReachDynamics, LLC 7/14/15 8 WHAT’S NEXT To learn more or to get started please contact: Johnathan Barnes