Ping SAYANTAN DASGUPTA PANKAJ SALVE

1. www.simplify360.com
Stage 3
Have
Your
Say
Team Name: Ping
Name of first member: Sayantan Dasgupta
College Name: IIM-Trichy
Name of second member: Pankaj Salve
College Name: IIM-Trichy

2. MedCare chooses a Brand Ambassador
Brand Ambassador especially someone who has
been through the suffering so that people can easily
relate to e.g.
• Youth Segment  Yuvraj Singh
• Middle-Aged/Old  Mumtaz

3. Imaginary Character (teaser campaign)
Of : A middle class common man/woman, suffering from
cancer
Called : Sundarsudha (gender-neutral name)
& as if : The brand ambassadors are raising money to
support his treatment
to make it seem alive : present a voice of the character
while addressing awareness campaigns in media

4. Chain of Thought
The brand ambassadors are expected to start
nominating people from their fraternity to contribute
to the cause
Benefit Rapid spread of awareness and lump some
amounts expected as charity funds
Media vehicle To be made known in the Social
Media through Medcare Pages in Twitter &
Facebook. People encouraged to nominate each
other through videos

5. Chain of Thought-Extended
The chain breaks the boundaries of sports/film
fraternity to enter the huge number of followers of
the said fraternities
The followers and fans of Yuvraj Singh & Mumtaz also
start nominating others

6. Transparency in Use of funds
• For an X amount of fund generated through charity,
a patient will receive free medical aid for a year.
This has to be prominent in all the social media
campaigns to garner support.

7. Investment
Investment is minimal since it is expected that
these eminent personalities will waive the
promotion fee partly or fully because of empathy

8. Evaluate
• In 3 months time, funds generated can be the only
measure
• Once this Medcare initiative is successful, people
will come to know about the clinic not only in
Bangalore

9. Report to the executive of MedCare
Amount generated
from Funds
City
Number of
followers
in Twitter
(X)
Number
of
followers
in FB
(Y)
Reach
(X+Y)
Number
of
nominati
ons
traced
(A)
Number
of Cash
Inflows
(B)
Impact
(A/B)