My Final Project report for Leeds Metropolitan University, UK. Our research was based on Quota Sampling of 300 Students across Leeds City for Understanding whether or not it would be viable for promoting University Courses through Social Media Websites (Web 2.0)
Navigating the Social Media Landscape In ChinaGravity Media
China's relatively strong economy and its growing middle class means more Chinese citizens have money to travel and spend, according to tourism experts. The middle class in China numbered 247 million people in 2011, or 18% of the population, and is projected to grow to more than 600 million by 2020.
To bring it home to the United States, Chinese tourists spend an average of $2,932 per visit to California, compared with $1,883 for other overseas visitors, according to the latest statistics by the U.S. Office of Travel and Tourism Industries. A big chunk of their spending — about 33% — goes for gifts and souvenirs.
So, reaching this audience before they get to the United States can be a big priority for many brands and marketers. Given the internet firewalls, it can be near impossible to reach Chinese people in China. Facebook and Twitter are pretty much nonexistent; however there are in-country options to consider. We break it down for you.
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer's expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses.
Whats App Messenger is a proprietary, cross-platform instant messaging service for smartphones. In addition to text messaging, users can send each other images, video, and audio media messages. In addition to text messaging, users can send each other images, video, and audio media messages. The client software is available for Android, BlackBerry OS, BlackBerry 10, iOS, Nokia-Series 40, Symbian (S60), and Windows Phone.
Navigating the Social Media Landscape In ChinaGravity Media
China's relatively strong economy and its growing middle class means more Chinese citizens have money to travel and spend, according to tourism experts. The middle class in China numbered 247 million people in 2011, or 18% of the population, and is projected to grow to more than 600 million by 2020.
To bring it home to the United States, Chinese tourists spend an average of $2,932 per visit to California, compared with $1,883 for other overseas visitors, according to the latest statistics by the U.S. Office of Travel and Tourism Industries. A big chunk of their spending — about 33% — goes for gifts and souvenirs.
So, reaching this audience before they get to the United States can be a big priority for many brands and marketers. Given the internet firewalls, it can be near impossible to reach Chinese people in China. Facebook and Twitter are pretty much nonexistent; however there are in-country options to consider. We break it down for you.
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer's expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses.
Whats App Messenger is a proprietary, cross-platform instant messaging service for smartphones. In addition to text messaging, users can send each other images, video, and audio media messages. In addition to text messaging, users can send each other images, video, and audio media messages. The client software is available for Android, BlackBerry OS, BlackBerry 10, iOS, Nokia-Series 40, Symbian (S60), and Windows Phone.
Over the past two years, Saudis have changed their behavior in the way they interact, connect and engage on social media platforms. The latest 2015 industry report from The Online Project emphasizes the up-to-date changes in Social Saudis in comparison to the 2013 report.
Prepared as a part of the Study Oriented Project titled 'A study of Internet Marketing techniques in India'
This seminar focuses on Social Media Optimisation, Search Engine marketing and Viral Marketing
Over the past two years, Saudis have changed their behavior in the way they interact, connect and engage on social media platforms. The latest 2015 industry report from The Online Project emphasizes the up-to-date changes in Social Saudis in comparison to the 2013 report.
Prepared as a part of the Study Oriented Project titled 'A study of Internet Marketing techniques in India'
This seminar focuses on Social Media Optimisation, Search Engine marketing and Viral Marketing
21st century digital communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style.
Search engines like Google, Bing, Yahoo! e- commerce sites like Amazon, eBay & social media platforms like Facebook, Twitter etc has given us so flexibility that we can search, sell, buy, share & comment anything on internet. Today being digital is being social. All type of business needs digital marketing strategy. A digital marketing professionals who can think beyond and give best ROI result. As online audience are scattered widely, it is necessary for the marketing team to understand where and how to target. Understand the relevance of digital marketing:- http://thesharpbrain.com/what-is-digital-marketing/
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Social networks have been part of our daily lives for years. It is estimated that more than half of the world’s population uses them, which means more than 4 billion people.
For marketers, social networks are an unbeatable opportunity to publicize a brand among customers and target audiences. But would you know how to define what a social network is and how it differs from social media? How can you choose the best one for your brand? What are the most popular social networks and what are their marketing advantages? We tell you everything in this article!
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
HR in Pharma Networking Event - Mike TaylorCK Group
HR in Pharma Networking Event Guest Speaker, Mike Taylor.
Mike is an expert in using social media in recruitment. He spoke about how you can add value to your recruitment process using social media tools.
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
Web 2.0 From Conversation To CommunicationTWO Social
A seminar presentation by Daemon Group outlining how an organisation could approach digital media and begin to take their stakeholder engagement from communication to conversation.
Establishing a Social Media Presence for Your CompanyDavid Benjamin
Provides an overview of what social media really means for business.
Discuss why there has been a shift in our communication with clients and prospects.
Share some of the most popular sites and tools being used and integrated.
Cover the benefits of implementing a strategic social media plan.
MahaBodhi International Meditation Centre (MIMC) Idea for funding help proposed in September 2016 across India to NGO & Foundations besides to the State and Central Government.
Colour My Life (Painting and Photography) campaign for supporting the street ...The BharatPutra
This campaign is to support the Street Child via Auction or Sale of Painting & Photography via Final Exhibition of 50 Painting & Photographs of Street Child only.
My Early days presentation in Leeds Metropolitan University. Our Presentations on SME's marketing Strategies through various On-line & Off-line Methods.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
Social Media Marketing
1. A Report for Leeds Metropolitan University Social Media Marketing
2. What is Social Media marketing ? Social media, or social software, have been developed through web 2.0. Social media is any content that forms our social networks on Internet. Social media includes a large number of tools used for online communication, such as instant messaging, text chat, forums, social bookmarking, wikis, blogs and social network services (Warr 2008, p.593) ; (Eley& Tilley, 2009). ‘Social Media’ is a platform where one can share any information with our social network using online tools like (E-mails, Blogs, News-Letters, Audio and Video Files, Photos) through ‘Social Networking Websites ‘etc. Eley, B., & Tilley, S. (2009).
16. Recommendation It is recommended that vkontakte.ru and odnoklassniki.ru are used for advertising in Russia Preferably advertising should be done in St. Petersburg and Moscow These adverts should be in Russian if possible as that is the preferred language from the survey. The target audience should be in the age group 20-35.
17. Cost (vkontakte.ru) CPC Russia - 5,000 clicks Moscow - 5,000 clicks St. Petersburg - 1,000 clicks CPM Russia - 5,000,000 hits Moscow - 5,000,000 hits St. Petersburg - 1,000,000 hits
21. Recommendation Since Facebook is ranked first in Turkey from survey of comscore.com and even our survey, it is recommended to advertise on facebook. Windows live profile is the second highest used website which can also be used for the same. Target audience should be in the age group of 20-35 as they are the ones who do Masters. Preferred language by the people from Turkey is Turkish therefore it is highly recommended to use that language in adverts.
22. Cost Facebook Based on the target audience of age group of 20-35 years, the suggested bid by Facebook GBP 0.08 per click excluding Tax. Windows Live Profile The cost of advertising on Windows Live Profile GBP 0.10 per click excluding Tax.
24. China Secondary Information In China, Internet landscape is very different from other countries. All the information put online should be censored by Government, and any information which has bad impact on government will be forbidden to put online, if found, the government will delete the information and block the website. Because of this reason, many international websites are blocked; China’s digital media landscape is dominated by local players. (CNNIC’s 24th Statistical Report, June 2009) The reasons why Chinese access the web could be classified into four categories by use rate: Entertainment, Information acquisition, Communication, and business transaction.
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27. Recommendation Bulletin Board System (BBS) or Online Forum is really famous in China therefore they should definitely be used for marketing. Taisha.org is very famous in China for doing research for studying abroad. Therefore even that can be used for marketing. Baidu is the most popular search engine in China which is more famous than google.com. A video advertising on youku.com and tudou.com is also recommendable in order to make it more presentable. Any of the above advert should be in chinese language as that is more preferred by students compared to english.
28. Cost Renren It is cheap to advertise on renren as the cost is only 0.5 Yuan per click excluding tax. Baidu 5600 Yuan needs to be deposited in your account and then be charged by CPC based on the competition. QQ There are different ways in which we can advertise on QQ, they are:- Mini Banner – 80,000 Yuan/day Video Ad – 120,000 Yuan/day Rich Button – 80,000 Yuan/day
29. Indonesia Secondary Information Social networkers in the Indonesia showed the high level of engagement on social networking sites averaging 5.4 hours per visitor, with visitors frequenting the social networking category an average of 22 times during the month. (Source: ComScore World Metrix) As of April 2008, Friendster has over 1,000,000 registered users under its Indonesia network, Facebook's number is 152,432. For lack of better data with the precise number of Indonesians using such services, through these searches, we see that Friendster appears to be the most popular social network of choice for Indonesians online. On contrary, this graph from Google Trends shows the trend of Facebook is much better than Friendster, and the number of daily users to Facebook already surpasses the competitor in 2009, going up very fast.
30. Indonesia Comparing to other countries, though the total number of users in Indonesia is less than USA and UK, growth speed is the fastest of all the countries in the world, and now it is amazingly expanding. People in Indonesia are used to use Bahasa Indonesian language on Facebook, and now Bahasa Indonesian is the 5th largest language on Facebook. (Facebook’s Top Ten Languages, and Who is Using Them, 2010)
31. Recommendation As we could see the trend in Indonesia, where Facebook has been dominating, it is recommended that adverts are placed on Facebook. For most of the Indonesian speak and read in Bahasa Indonesian so preferably the advert should be in that language. Cost Per Click in Indonesia is GBP 0.11 per click on Facebook Cost
32. India Approximately users of internet is twenty one million of which two third are effective internet audience. Social Media marketing websites in India is growing annually with a growth rate of almost 100 %. A usual social media marketing site visitor in India uses 110.4 minutes on websites and 10.4 minutes per month to a social network.
36. Cost A bid of GBP 0.20 per Click is the approximate price to advertise on Facebook when targeting the age group of 18-30. Creating adverts in terms of Blog is the best way to advertise on Twitter. This is free of cost.
37. Sri Lanka 1)Social Media Marketing in Sri Lanka Social media marketing in Sri Lanka is a growing trend with internet users’ reaching 1.776 million in 2010 and this present 8.3% of the population (Internet Usage and Population Statistics) Facebook is the most used social networking site in Sri Lanka. Most people in Sri Lanka use social networking sites to follow and monitor politics. These networking sites are also used to share information like awareness of volatile areas during election.
38. Challenges of e –marketing in Sri Lanka In Sri lanka there are several online advertising options such Google Adwords, Yahoo Ads etc but there is relative lack of internet users and even from that users only a very few purchase anything online. Despite the development of digital media and the Internet and social media sites marketers in Sri Lanka have resisted embracing these new possibilities, Recommendation Since Facebook has more users in Sri Lanka, it is recommended to advertise on it. Twitter can also be used for advertising as it is an upcoming social networking site in Sri Lanka. Cost The cost per Click on Facebook is approximately GBP 0.08 for targeted users between the age group of 18-30 years. Twitter is free service so it is wise to take advantage of that.
40. Recommendation With more than million users on Facebook between the age group of 20-35 years, it will be proven to be fruitful to advertise on it. On later stages also if other African countries need to be targeted, then also Facebook can be used to advertise. Twitter can also be used to advertise as it is an upcoming market online in Nigeria. Cost of advertising on Facebook in Nigeria is GBP 0.59 per Click. Creating a blog, only way to advertise, on Twitter is free of cost. Cost
41. Conclusion We see that most of the countries have common social networking sites in use but still costs different to advertise. At the same time there are countries like China and Russia that have their own social networking sites in their own vernacular language . Therefore it needs to be a quick process to create adverts on all these social networking sites as it is time consuming due to different languages to be used for some countries and it even takes time to update it from time to time due to changed language.
42. Presented by :- Hitesh Deepak (77073807) VinitAjmera (77072146) Yang Shi (77073105) Monik Mehta (77076458) Lawrence Makhaya (33210138)