The document discusses various social media and collaboration tools including blogs, wikis, Facebook, Twitter, YouTube, LinkedIn, Skype, and calendars/address books. It provides definitions and statistics on the growth and usage of these platforms. Key details include that blogs are frequently updated websites that can be focused on specific topics, wikis allow any user to edit content, and Facebook has over 100 million active users with leading engagement among students and young professionals.

1. Life 2.0
Joann Martin
Director BPO

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What is Web 2.0?
It’s about empowering people to achieve goals through
connection with others who share similar values,
regardless of their location.
An umbrella term assigned to the next phase in the
evolution of the internet, encompassing technologies
such as blogs, wikis and other forms of interaction,
above and beyond the web technologies which have
been around since it's inception. – Wikipedia

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What is a Wiki?
A website designed to enable anyone who
accesses it to contribute or modify it’s content.

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What is a Blog?
• A website containing commentary in reverse-chronological order
(latest first), maintained by an individual.
• Contraction of the term “web log”.
• Blog Characteristics
• Are updated frequently
• Entries contain user contributed comments
• Are of a specific focus:
• Political (political blog)
• Videos (vlog)
• Audio (podcasting) One hundred mil. +
• 2008: 113,000,000
• 2004: 4,000,000
• 2003: 100,000

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Social Network
38%
62%
Participate on SNS such as MySpace, Facebook, etc.
Do not participate on SNS such as MySpace, Facebook, etc.
Source: Magid and Assoc.
Over a third of 12–64-year-olds regularly
participate on social networking sites such as
MySpace, Facebook, etc.
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Definition:
Social: having to do with human beings; of or for companionship
Networks: systems of interconnected individuals

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Users spend 1.2 hours on an average day
0.5
1
13
15
21
49
0% 20% 40% 60%
Less than an hour
1 hr/day
2 hrs/day
3-5 hrs/day
6-10 hrs/day
11 or more hrs/day
Mean: 1.2 hrs/day
Source: Magid and Assoc.
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What is Yammer?
Yammer is an enterprise communication tool that gives PB
employees a chance to collaborate and discuss ideas in
real time via a web browser, desktop application or mobile
device.
Video overview @ http://www.yammer.com/company/tour

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0 10 20 30 40 50 60 70 80
0 messages
1 message
2-3 messages
4-10 messages
11-20 messages
21-100 messages
100+
# of Yammer posts
PB Yammer Engagement - based on 140 members
(excluding 101 pending invites)

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General Growth
Facebook has more than 100 million active users
Facebook is the most-trafficked social media site in the world
Facebook is the 4th most-trafficked website in the world
User Demographics
Over 55,000 regional, work-related, collegiate, and high school networks
Leading social network among high school students
Fastest growing demographic in those 25yrs and older
Maintain 85% market share of 4-year U.S. Universities
Applications
No. 1 photo sharing application on the Web
More than 24 million photos uploaded daily
More than 6 million active user groups on the site
43 million users
• Added 12 million users in
12 months

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TERMINOLOGY
Post: post/upload pictures, post/send messages, post events, post notes, etc
Wall: the “wall” is basically a message board where individuals can send and
receive messages
Profile: every user has an individual profile where they can upload photos, status
updates, work info, contact info, hobbies, favorites, interests, political views,
religion, etc
Friends: The people you are connected to and that are able to see your profile,
pictures, post/send message to you, etc
Friend Request: A notification that is sent to you when someone on Facebook wants
to add you as a friend
Fans: When you create a group page you have “fans” it is the same concept as
“friends”
Tagging: Allows you to “tag” yourself or someone else in a photo(s) uploaded on
Facebook

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 Online community
 Non users can view profiles
 Customizable profiles
 Socialization
 To connect to friends
 Reuniting
 A “free roam” style community
 Search by email, person’s name, or user name
 Can load videos
72 million users
• Up more than 7x since Apr
05

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What is Twitter? - Listen to the conversations about your
world
 Twitter is a free social networking and micro-blogging service
 You log in and fill in the box that asks, "what are you doing now?" You're limited to 140
characters
 Your message posts to your Twitter page and the public timeline. People notice your post
and subscribe to your updates by following you
 Twitter is good for:Linking up with a community of people who share your interests, Live
event reporting, and Sharing vignettes from your life with people who want to hear what
you’re up to
 From your cell phone: you can ask Twitter to track mention of a certain topic like ‘nptech’
or ‘#08ntc’ by sending the command “track nptech” or “track #08ntc” to 40404

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Terminology
 Tweet: to post an update on Twitter
 Tweet(s): a person or people you know through Twitter
 Followers: the people who subscribe to your updates
 DM: Direct Message – a private message sent through Twitter

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 Online video community
 Hosts millions of videos world wide
 Creative outlet
 Best way to share videos online
 Budding filmmakers have a better chance of being found by posting videos
 Up and coming bands seeking recognition post videos of concerts
72 million users
• Up 6x since Apr 06
• Viewers watched 3.25 billion
videos in Jan 08.

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What is LinkedIn?
 LinkedIn is an interconnected network of experienced professionals
from around the world, representing 170 industries and 200 countries.
 You can find, be introduced to, and collaborate with qualified
professionals that you need to work with to accomplish your goals.
 Over 30 million professionals use LinkedIn to exchange information,
ideas, and opportunities.
 The “LinkedIn professional:” 41 years old; $109,703 household income;
64% male; 80% college grad/post grad.

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Terminology and More
 Box on LinkedIn: Share files and collaborate with your network.
 Huddle on LinkedIn: Private workspaces to collaborate with your network on
projects.
 Amazon on LinkedIn: Discover what your network is reading.
 TripIt on LinkedIn: See where your network is traveling.
 SixApart on LinkedIn: Stay up to date with your network's latest blog posts
 Google Docs on LinkedIn: Embed a presentation on your profile.
 SlideShare on LinkedIn: Share, view, and comment on presentations from
your network.
 WordPress on LinkedIn: Promote your blog and latest posts
 Company Buzz by LinkedIn: See what people are saying about your
company.
 LinkedIn Polls: Leverage the wisdom of your network.

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 World’s largest VoIP Community with
 Over 200 million users worldwide
 30% of Skype users currently use Skype in a business environment
 95% claimed to have saved money and 80% claimed that using
Skype also increased employee productivity
 Over half a million new downloads a day; half a billion since August
2003
 1 out of 20 global long distance calls happens over Skype

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Presence. Enables you to see who is available
before placing a call or an IM
1
Instant messaging. Enabling you to
communicate real-time with colleagues and
clients
2
Call. Make a voice or video call with a single
click
3
Send Files. Send and share files securely with
your colleagues and partners
5
SMS. Send text messages from your PC4
FREE!

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Microsoft Outlook
BigDates
Google Calendar
Yahoo
Calendar
Calendars – How many do you have?

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Sync – The Calendar Answer
Yahoo! Auto sync
2-way sync
1-way: Google Calendar to Microsoft Outlook calendar
1-way: Microsoft Outlook calendar to Google Calendar

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How Many Address Books do you have?

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Plaxo – An Address Book Answer
Plaxo address books are also self-updating