Another Presentation for SME's for On-line & Off-line Promotion

1. Sky Line corporation A step towards you Dream TM R

2. ™ R Sky Line corporation A step towards your Dream A step towards your Dream KEY PLAYERS

3. ™ R Sky Line corporation A step towards your Dream ‘It is a capital mistake to theorize before one has data.’ -Sir Arthur Conan Doyle as Sherlock Holmes

4. ™ R Sky Line corporation A step towards your Dream MARKETING ACTS LIKE A BRIDGE BETWEEN COMPANY AND CUSTOMER..

5. ™ R Sky Line corporation A step towards your Dream Our dedicated team can manage your technology trials efficiently throughout Europe, supported by our qualified assurance staff. Our flexible organizational structure and customer focus allow us to respond quickly to your project needs, ensuring a fast study start-up.

6. ™ R Sky Line corporation A step towards your Dream RESEARCH We define research according to two main criteria.

7. ™ R Sky Line corporation A step towards your Dream Knowledge is Power

8. ™ R Sky Line corporation A step towards your Dream Marketing Research Primary Research (Still in Research Design) Descriptive statistical measurement of attributes determine relationships Explanatory (Causal) explain cause and effect of descriptive results build models

9. ™ R Sky Line corporation A step towards your Dream Marketing Research Primary Research (Still in Research Design) Predictive use cause/effect knowledge to predict the future test markets experiments forecasts with new parameters

11. Customer report

12. Trend data

13. Sales report

14. Cost data

16. Government publications

17. Commercial publications

18. Trade association data

19. Retail audits

20. Directories Source: Marketing research and trading methods

21. ™ R Sky Line corporation A step towards your Dream

22. ™ Data can be obtained from:

23. ™ The Five Basic Methods of Market Research and collecting data

25. Can cover a wide range of topics

26. Can be analyzed using a variety of existing softwareTypes In-person surveys Telephone surveys Mail surveys Online surveys

27. ™ R Sky Line corporation A step towards your Dream Surveying involves gathering information from individuals using a questionnaire Surveys can reach a large number of respondents generate standardized, quantifiable, empirical data - as well as some qualitative data and offer confidentiality / anonymity Designing survey instruments capable of generating credible data, however, can be difficult

28. ™ R Sky Line corporation A step towards your Dream Surveys can be descriptive or explanatory involve entire populations or samples of populations capture a moment or map trends can be administered in a number of ways

29. ™ R Sky Line corporation A step towards your Dream Survey construction involves formulating questions and response categories writing up background information and instruction working through organization and length determining layout and design

30. ™ focus groups

31. ™ R Sky Line corporation focus groups A step towards your Dream Exploratory Research (Primary Research)

33. Interviews can generate both standardized quantifiable data, and more in-depth qualitative data

34. However, the complexities of people and the complexities of communication can create many opportunities for miscommunication and misinterpretationInterviews

35. ™ R Sky Line corporation A step towards your Dream Interviews can range from formal to informal structured to unstructured can be one on one or involve groups

36. ™ R Sky Line corporation A step towards your Dream When conducting your interviews you will need to question, prompt, and probe in ways that help you gather rich data actively listen and make sense of what is being said manage the overall process

37. ™ observation

38. ™ R Sky Line corporation A step towards your Dream Observation relies on the researchers’ ability to gather data though their senses - and allows researchers to document actual behaviour rather than responses related to behaviour However, the observed can act differently when shrivelled, and observations can be tainted by a researcher’s worldview

39. ™ R Sky Line corporation A step towards your Dream Observation can range from non-participant to participant candid to covert from structured to unstructured

40. ™ R Sky Line corporation A step towards your Dream The observation process is sometimes treated casually, but is a method that needs to be treated as rigorously as any other The process should include planning, observing, recording, reflecting, and authenticating

41. ™ field trials Placing a new product in selected stores to test customer response under real-life selling conditions can help you make product modifications, adjust prices, or improve packaging. Small business owners should try to establish rapport with local store owners and Web sites that can help them test their products.

42. ™ THE MARKETING RESEARCH PROCESS

43. ™ Market Research Monitoring

44. ™ R Sky Line corporation A step towards your Dream Our market research and intelligence team will help your business enter the marketplace or expand current market share, help your organization disseminate insight to its members, or counsel your investment firm on ways to grow and thrive in the current economic climate. At Skyline, we provide market research that meets your changing needs and moves with the needs of private business. SKYLINE’s extensive network of consultants provides you with the on-the-ground intelligence and insight you need to research company-critical issues in a market typically fragmented and difficult to evaluate.

46. Did you measure what you intended to measure?

48. ™ R Sky Line corporation A step towards your Dream Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

49. ™ R Sky Line corporation A step towards your Dream Thank you