This document outlines branding solutions for an organ donation campaign in India. It discusses common issues with low organ donation rates such as public ignorance, inconsideration in signing donation petitions, and lack of efficiency in donation movements. It proposes ideas to promote donation through 30-second TV ads, canopies in hospitals, registration drives at schools and colleges, road shows, and online donor records. The strategies aim to inspire, convince, register, and motivate more people to become organ donors and help those in need of transplants.

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Branding Solutions: Organ Donation Campaign

2. In the beginning, everything Starts with…
Brain-Storming

3. ‘Eye to Eye’
National Organ Donation Registration
An Initiative of Civil Governing Body of Sonepat
N
D
N
D

4. Brain-Storming
‘Eye to Eye’
An Initiative of Civil Governing Body of Sonepat
N
D
N
D
National Organ Donation Registration

6. How many no. of
for Organ replacement?
Per Day… Per Week… Per Month… Per AnnumPer Day… Per Week… Per Month… Per Annum
in your City, State and Nation.in your City, State and Nation.
Eyes?
Blood?
Liver?
Heart?
Kidney?
People want Donors

7. Common Issues: Organ Donation Campaign
• Why people are ignorant about donating the organs (pre or post
death)?
• Why people are inconsiderate to sign a basic petition to donate
their organs?
• Why people can’t verify, that their charity is going to the above
mentioned purpose?
• Why any organ donor movement doesn’t reach it’s optimal
efficiency point?
• What are the financial benefits of organ donation (petition sign)?

8. Donors
Inspires
Convinces
Registers
Motivates

9. Proposed Ideas of Promotion
• 30 Seconds Local T.V. Advertisement via cable or Sonepat24
channel to enhance the impact.
• Canopies in Hospital (100 days per annum or Minimum 7 days a
month).
• Registration via Organization (Schools, Colleges and Professional
Institute) during Weekends.
• Nukkad Natak Mandli (Annual Road Shows) for public awareness.
• Online Records of Organ donated with just Aadhaar no.
• Medical Expense Calculator along-with cost benefits to the Donor.
Stage 2: National Organ Donation Registration

10. To Identify the
Main

11. “Strategy without tactics is the slowest route to victory. Tactics without
strategy is the noise before defeat." Sun Tzu
“Strategy without tactics is the slowest route to victory. Tactics without
strategy is the noise before defeat." Sun Tzu
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12. for reading;
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Thoughtfully Note: Do not copy any Image ,Chart and background score;
as it would be infringement of the copyright act. This presentation is only
for the purpose of private use. Kindly, give due reference to the
concerned image owner and concept developer.
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