This document discusses three key concepts for internet radio stations: 1) The Law of the Few - 20% of people, called influencers, will help spread your message most effectively. A station should identify its own influencers. 2) The Stickiness Factor - The content of your message must be worth spreading and remain in people's minds for it to spread widely. A station should evaluate if its broadcasts pass this test. 3) The Power of Context - Small changes in context can determine if a message spreads. A station's broadcasts need listeners to provide context, and the station should understand when listeners tune in and what they want to hear.