SlideShare a Scribd company logo
internet radio monthly
The Law of the Few
• This is an evolution of the economic term 80/20, which states that 80% of the work will be done by 20% of the
people.
• In growth hacking circles we refer to this 20% as “The Influencers”. These are the people who will really help you
spread your message and are the fuel that powers the crowd.
• Ask yourself: who are my station’s influencers?
Thursday, 1 August 13
internet radio monthly
The Stickiness Factor
• This is the content of your message (think your broadcasts). Harnessing the power of crowds and the influencers
in the group to spread a message can certainly help it to spread, but if the message is not worth spreading, then
it is doomed to failure.
• The stickiness factor says that messages must have a certain character which causes them to remain active in
the recipients' minds. Moreover, they must be deemed worthy of being passed on.
• Ask yourself, how many of your broadcasts past this test?
Thursday, 1 August 13
internet radio monthly
The Power of Context
• The power of context is a rule which states that small changes in the context of a message can determine
whether or not it tips. If the context is wrong, the message fails. It’s the listeners which give your broadcasts
context. If no one is listening your broadcasts have no context.
• Ask yourself: When do my listeners tune in and what do they want to hear?
Thursday, 1 August 13

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The Three Laws Of Tipping Points

  • 1. internet radio monthly The Law of the Few • This is an evolution of the economic term 80/20, which states that 80% of the work will be done by 20% of the people. • In growth hacking circles we refer to this 20% as “The Influencers”. These are the people who will really help you spread your message and are the fuel that powers the crowd. • Ask yourself: who are my station’s influencers? Thursday, 1 August 13
  • 2. internet radio monthly The Stickiness Factor • This is the content of your message (think your broadcasts). Harnessing the power of crowds and the influencers in the group to spread a message can certainly help it to spread, but if the message is not worth spreading, then it is doomed to failure. • The stickiness factor says that messages must have a certain character which causes them to remain active in the recipients' minds. Moreover, they must be deemed worthy of being passed on. • Ask yourself, how many of your broadcasts past this test? Thursday, 1 August 13
  • 3. internet radio monthly The Power of Context • The power of context is a rule which states that small changes in the context of a message can determine whether or not it tips. If the context is wrong, the message fails. It’s the listeners which give your broadcasts context. If no one is listening your broadcasts have no context. • Ask yourself: When do my listeners tune in and what do they want to hear? Thursday, 1 August 13