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Social Media 202 How I use social media tools to engage my constituents and inform my community.  Rachel Norton, SF Board ...
Blog: www.rachelnorton.com <ul><li>Began as campaign website </li></ul><ul><li>Morphed into tool to quickly inform parents...
 
Blogging pros and cons <ul><li>Pros: </li></ul><ul><li>Very easy to set up – tools include Wordpress.com, Blogger, tumblr ...
Twitter: @rpnorton <ul><li>Began using regularly about six months ago </li></ul><ul><li>Some constituents, mostly other Bo...
 
Using Twitter effectively <ul><li>Tweet every day, not more than 5-10 tweets a day unless you are “live-tweeting” an event...
Things to consider <ul><li>If you’re not on a social network of some kind, you’re not as accessible as you could be. </li>...
Let’s connect! <ul><li>[email_address] </li></ul><ul><li>rachelnorton.com </li></ul><ul><li>Twitter: @rpnorton </li></ul><...
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Social media 202

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I gave this presentation to local school board members at the National School Boards Association conference in April 2011. The objective is to assist local elected officials (in this case, school board members) some tips on using social media tools.

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Social media 202

  1. 1. Social Media 202 How I use social media tools to engage my constituents and inform my community. Rachel Norton, SF Board of Education NSBA Annual Conference, April 11, 2011
  2. 2. Blog: www.rachelnorton.com <ul><li>Began as campaign website </li></ul><ul><li>Morphed into tool to quickly inform parents, staff and community about important policy debates and Board decision-making </li></ul><ul><li>Averages several hundred page views per day (updated 2-3 times per week) </li></ul>
  3. 4. Blogging pros and cons <ul><li>Pros: </li></ul><ul><li>Very easy to set up – tools include Wordpress.com, Blogger, tumblr </li></ul><ul><li>Free or very inexpensive depending on extras you add on </li></ul><ul><li>Cons: </li></ul><ul><li>Must update consistently and respond promptly to comments </li></ul><ul><li>Must consider open meeting rules, confidentiality, reaction of colleagues/staff </li></ul>
  4. 5. Twitter: @rpnorton <ul><li>Began using regularly about six months ago </li></ul><ul><li>Some constituents, mostly other Board members and people in other communities interested in education issues </li></ul><ul><li>Great for passing along news, stories of interest </li></ul><ul><li>Twitter updates post automatically to blog, Linkedin and personal Facebook page </li></ul><ul><li>Use to establish “thought leadership,” learn and build relationships </li></ul>
  5. 7. Using Twitter effectively <ul><li>Tweet every day, not more than 5-10 tweets a day unless you are “live-tweeting” an event </li></ul><ul><li>Quality of relationships matters, not quantity. Follow people you want to listen to, not everyone who follows you! </li></ul><ul><li>Use hashtags, e.g., #NSBAConf so people can find your tweets </li></ul><ul><li>Don’t just “broadcast.” Listen and respond to others; “re-tweet” content to share with your followers </li></ul><ul><li>Crafting great tweets is harder than it seems – be memorable, informative, friendly and to the point! </li></ul>
  6. 8. Things to consider <ul><li>If you’re not on a social network of some kind, you’re not as accessible as you could be. </li></ul><ul><li>You don’t have to be on every social network – pick a network that works for you and that you will use regularly (daily if possible!) </li></ul><ul><li>Don’t just broadcast – listen, respond and engage. </li></ul>
  7. 9. Let’s connect! <ul><li>[email_address] </li></ul><ul><li>rachelnorton.com </li></ul><ul><li>Twitter: @rpnorton </li></ul><ul><li>facebook.com/rpnortonsf </li></ul><ul><li>linkedin.com/in/rpnorton </li></ul>

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