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Social Media Inside your Businesss 061809
- 1. Social Media for Business Social Tools for Employee Engagement + Internal Communications Jason Breed @JasonBreed Senior Director, Social Media Specialist June 18, 2009
- 3. Internal
- 4. External
- 5. Developing an Internal Knowledge Capture
- 7. Reduce internal email more than 60%
- 12. Emergency (hurricane) alerts
- 18. Started LinkedIn Corporate Recruiting Solution
- 19. Replaced Monster, classifieds w/ targeted/passive approach (LinkedIn, Facebook, Craigslist, employee bonus)
- 20. Created FB & LI corporate presence
- 21. Created VIP Career Club (used for prospects and build database from career fairs)
- 25. Reduced cost of and staff time spent in recruitment
- 26. Reduced recruitment advertising and agency fees 7
Editor's Notes
- The ChallengeTo implement a cost effective and time efficient recruitment and talent acquisition strategy using both traditional and newer methods (including and especially social media) that will result in reaching targeted candidates within the emerging social media industry. The ActionImplemented use of MOVO Mobile SMS messaging (“VIP Career Club”) on consistent (corporate website) and “as needed” (job fairs) basis. Implemented use of LinkedIn’s Corporate Recruiter Solution Introduced and enhanced Corporate Page on Face Book and LinkedInJoined targeted LinkedIn Groups to attract specific and passive candidatesEnhanced Employee Referral Bonus program to include more financial incentives and ease of participation (convenience) for employees to reach their “friends and followers” by creating templates and consistent message, call to action, etc.Utilizing various Twitter hash tags to announce job openings (currently used sparingly due to realized potential for overwhelming response)Utilizing internal messaging system (Yammer) to promote job openings The ResultSuccessfully attracted top talent at executive, director and staff levelsSignificantly reduced cost of and staff time spent in recruitment and selection process Significantly reduced recruitment advertising costs and recruitment agency fees (typically 10-25% of annual salary)Provided high touch interaction through direct outreach to targeted candidates or companiesCreated ease of use and convenience feature and VIP treatment (mobile campaign)Increased company name recognition through all above efforts