• The emergence of the “digital communication manager”
who bridges the gap between comms and IT
• The need to meet the expectations of employees who
increasingly consume media online, outside of work
• Graphics, video, gamification - content as entertainment
• The need to give up control – making the switch from
“controller” to “facilitator”
• The challenge of making it happen!
• Balancing consistency vs cut-through
• Trust regional reps to do what’s needed
• Can sometimes be caused by not having solid key
messaging established as part of strategy
• Again, it’s about being facilitators, not controllers
• Time to stop with the excuses
• If you’re serious about being taken seriously, you need
• Sometimes, measurement is much easier than we think
(and sometimes it’s not!)
• Yes, it’s not always about numbers – what are we going
to do about that?
On that note...
... time for a change ...
... of presenters!
But before I hand over...
• Nominate your top three issues in your table groups
• Chose from the four I’ve presented, or add something
• Digital communication
• Global communication
• Operating model
• Scribe at each table to create the list
• I’ll collate and share results