Social Marketing Hub

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Awareness Social Marketing Hub overview presentation.

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Social Marketing Hub

  1. 1. Publish, Manage & Measure across all your Social Media Channels<br />© 2010 Awareness CONFIDENTIAL<br />
  2. 2. Agenda<br />AwarenessOverview<br />Solution & Demo<br />Pricing<br />Social Media <br />Challenges<br />Questions<br />1<br />2<br />3<br />4<br />5<br />
  3. 3. Who is Awareness ?<br />1<br /><ul><li>Laser focused on the needs of marketers
  4. 4. The pioneer and leader in social marketing software
  5. 5. Deployed 200+ communities for some of the world’s biggest brands
  6. 6. Partnered with leading digital and interactive agencies</li></ul>PARTNERS<br />CUSTOMERS<br />
  7. 7. Corporate Adoption of Consumer SM Exploded<br />2<br />Population Adoption<br />Social Marketing Maturity <br />© 2010 Awareness CONFIDENTIAL<br />
  8. 8. Control<br />Companies looking to optimize social marketing channels face significant control issues<br /><ul><li>Control brand image & message across multiple channels
  9. 9. Understand who published what, where and when?
  10. 10. Even the best laid plans change – personnel, content, messaging</li></ul>Enterprise Social Media Concerns<br />
  11. 11. Control<br />Companies looking to optimize social marketing channels face significant control issues<br /><ul><li>Control brand image & message across multiple channels
  12. 12. Understand who published what, where and when?
  13. 13. Even the best laid plans change – personnel, content, messaging</li></ul>Enterprise Social Media Concerns<br />Measuring Success<br />General acceptance of Social Media but ROI is a black hole & want it measured for better decision making<br /><ul><li>You do it because it's the right thing to do ~David Meerman Scott
  14. 14. Metrics are project specific at best – not strategic
  15. 15. The Multiplier Effect</li></li></ul><li>Control<br />Companies looking to optimize social marketing channels face significant control issues<br /><ul><li>Control brand image & message across multiple channels
  16. 16. Understand who published what, where and when?
  17. 17. Even the best laid plans change – personnel, content, messaging</li></ul>Enterprise Social Media Concerns<br />Measuring Success<br />General acceptance of Social Media but ROI is a black hole & want it measured for better decision making<br /><ul><li>You do it because it's the right thing to do ~David Meerman Scott
  18. 18. Metrics are project specific at best – not strategic
  19. 19. The Multiplier Effect</li></ul>Centralized & strategic<br />Social media tends to be tactical & organizations are struggling to centralize and develop strategic programs<br /><ul><li>Volume of conversations is overwhelming
  20. 20. Multiple departments & people with different agendas
  21. 21. Manual updates leave room for error</li></li></ul><li>Net, Net…<br />Companies overwhelmed with social media marketing<br />Losing control of brand, brand message and corporate voice<br />Efforts are an ROI “black hole” with no empirical data to make informed business decisions<br />© 2010 Awareness CONFIDENTIAL<br />
  22. 22. Social Marketing Today<br />Product<br />Marketing<br />Manager<br />Corporate<br />Marketing<br />Product<br />Marketing<br />Manager<br />?<br />?<br />?<br />?<br />Corporate Owned<br />Communities<br />Individuals<br />Consumer<br />Communities<br />© 2010 Awareness CONFIDENTIAL<br />
  23. 23. 3<br />Communities<br />Communities<br />Communities<br />Awareness Solution<br />
  24. 24. Social Marketing with Awareness<br /><ul><li>Publish : Centralized social media distribution
  25. 25. Manage : Workflow, permissioning, moderation
  26. 26. Measure : One stop for reporting and metrics</li></ul>© 2010 Awareness CONFIDENTIAL<br />
  27. 27. Awareness in Action<br />© 2009 Awareness CONFIDENTIAL<br />DEMO<br />
  28. 28. Fast Track Implementation Program<br />You are assigned a Client Success Manager<br />5 step program to go from zero to live:<br />Account and strategy review session<br />Account set up session<br />Social Marketing Hub Branding<br />User training session<br />Reporting/metrics review<br />Quarterly assessment/reviews<br />© 2009 Awareness CONFIDENTIAL<br />
  29. 29. Pricing<br />Awareness Social Marketing Hub: $24,000<br />Annual subscription<br />Multi-channel publishing, reporting & management<br />Unlimited users and 2 support contacts<br />Support for up to 5 channels<br />One time setup, branding & training: $3,000<br />Additional channels start monthly at: $400<br />Channel packs available at volume pricing<br />© 2009 Awareness CONFIDENTIAL<br />4<br />
  30. 30. Questions… <br />5<br />Robin Hopper<br />Founder, VP Strategy & Services<br />Awareness, Inc.<br />www.awarenessnetworks.com<br />Email: robin.hopper@awarenessnetworks.com<br />Twitter: @rhopper<br />Phone: 617.633.5537<br />

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