Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media For Dollars (In Fitness)


Published on

Published in: Health & Medicine
  • Be the first to comment

Social Media For Dollars (In Fitness)

  1. 1. Session #607 $ocial Media For Dollar$ Biray Alsac, MS Saturday, August 7, 2010
  2. 2. Social Media for Dollars?? <ul><li>How do you translate your social media efforts into money when everyone is essentially using the same tools? </li></ul><ul><li>How do you differentiate yourself (your business) in a social media world? </li></ul>
  3. 3. What To Expect From Session <ul><li>Social media is accessible to everyone – for better or worse – and it plays a huge role on business marketing and fitness programming </li></ul><ul><li>This session will focus on TWO things: </li></ul><ul><ul><li>REFINE : How to improve your current social media strategy (maximize your efforts) </li></ul></ul><ul><ul><li>DEFINE : How to move forward in the era of social media (minimize the disconnect between the online culture and the offline experience) </li></ul></ul><ul><li>… all in an effort to directly or indirectly drive revenue… </li></ul>
  4. 4. Who Will Benefit from This Session <ul><li>No hard-and-fast rules of social media, just guidelines and learned experiences. </li></ul><ul><li>Social Media Pros: tips will help refine your current efforts </li></ul><ul><li>Social Media “Getters”: tips will help structure your business strategy in a social media generation. </li></ul>
  5. 5. 1: Go Mobile <ul><li>Refine strategy to include a mobile-friendly agenda </li></ul><ul><li>Develop iPhone/Android apps </li></ul><ul><li>Check for mobile compatibility </li></ul><ul><li>Mobile-centric digital swag (skins, wallpaper, ringtones, voicemail) </li></ul><ul><li>Develop mobile-based fitness programs </li></ul><ul><li>Text-messaging / on-the-go fitness workouts </li></ul>
  6. 6. 2: Location-based Applications <ul><li>Use location-specific platforms to increase your efforts in targeting specific markets. </li></ul><ul><li>Build-in location-based incentives </li></ul><ul><li>GPS-enabled programming and tracking </li></ul><ul><ul><li>Nike+, Garmin </li></ul></ul><ul><ul><li>MapMyRun, RunKeeper </li></ul></ul><ul><li>“ When we hold a GPS-enabled device, our identity isn’t a question of “who, what, where.” It’s a question of “where, what, who.” </li></ul><ul><li>– Steven Levy, Wired Magazine (August 2010 issue) </li></ul>
  7. 7. <ul><li>Re-purpose materials into potential product opportunities </li></ul><ul><li>Leverage your social media skills into potential jobs </li></ul><ul><ul><li>Social Media Director / online community liaison </li></ul></ul><ul><ul><li>Pro-blogger / guest blogger </li></ul></ul>3: Turn Current Efforts into Revenue
  8. 8. 4: Stay Transparent, Be Exclusive <ul><li>Add value to your services by being exclusive </li></ul><ul><ul><li>Member-only areas on websites </li></ul></ul><ul><ul><li>private blogs, twitter feeds, and social networking sites </li></ul></ul><ul><li>There is an expectation on the web that everything is FREE. </li></ul><ul><li>But your expertise and time should not always be. </li></ul>
  9. 9. 5: Online Training <ul><li>Explore opportunities in hybrid and online training </li></ul><ul><ul><li>Training software (program design software) </li></ul></ul><ul><ul><li>Podcasting (audio workouts) </li></ul></ul><ul><ul><li>Virtual Reality (SecondLife) </li></ul></ul>
  10. 10. 6: Leverage New Networks <ul><li>Create a presence in niche networks outside of Facebook and LinkedIn. </li></ul><ul><ul><li>Health/fitness focused online social networks (team) </li></ul></ul><ul><ul><li>Create Your Own social networking site (ning) </li></ul></ul>
  11. 11. <ul><li>Narrow the gap between your online and offline efforts by providing opportunities for both audiences. </li></ul><ul><li>Create more ‘live’ events </li></ul><ul><ul><li>Live blogging </li></ul></ul><ul><ul><li>Live streaming </li></ul></ul>7: Increase Synchronicity
  12. 12. 8: Offer More Continuing Education <ul><li>Opportunities to present webinars and submit online courses are increasing </li></ul><ul><ul><li>ACE is accepting webinars for submissions for CECs </li></ul></ul><ul><ul><li>Organizations are calling out for online presenters </li></ul></ul>
  13. 13. 9: Out-source Social Media Efforts <ul><li>Consider hiring an online community director or social media specialist onto your staff to manage online conversations </li></ul><ul><li>Invest some money in using the non-free platforms </li></ul>
  14. 14. 10: Team Up with to Your Audience <ul><li>Create opportunities for your clients, members, consumers to get in on the action (“American Idol” approach) </li></ul><ul><ul><li>Video competitions (product) </li></ul></ul><ul><ul><li>Live polling ( </li></ul></ul>
  15. 15. Questions or Comments or Ideas? <ul><li>For more information about social media marketing as it relates to fitness programming and gym facilities, go to: </li></ul><ul><li>Email Biray at [email_address] Ping her on Twitter @befitt </li></ul>