The document discusses the benefits of using social media in the classroom, including modeling appropriate online behavior for students, exchanging best practices between educators, and developing 21st century skills. It notes that social media can engage parents, connect students with others, and teach digital literacy skills if the right platform is chosen that is comfortable for teachers and can reach the intended audience. The document emphasizes that clear communication with administrators, parents, and students about policies, learning objectives, responsibilities, and potential issues is key to establishing a positive social media culture in the classroom.