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Social Media and the
Modern Human Anatomist:
  Reach, Teach, Learn
       Mike Pascoe, PhD
          @mpascoe

                          #ProSem
Social Media




               #ProSem
#ProSem
#ProSem
66%
of online American adults use social
networking sites, according to the
2012 Pew Internet Project


                                   #ProSem
What do Americans do online?

                                       Social media
                             23%
   Other
           34%

                                  10% Games
           3%
            3%                   8%
              3%
                   3% 4% 4% 4%
                                      Email


                                                 Nielsen, Aug 2010
Media




        #ProSem
Media


                         Information
                Sender                 Receiver




Wendy Maynard                                     #ProSem
Mass Media                          Receiver



                         Information
                Sender                 Receiver




                                       Receiver


Wendy Maynard                                     #ProSem
Social Media
                              Participant




                         n




                                                Inf
                      tio




                                                 orm
                  ma
                 or




                                                      ati
                Inf




                                                       on
                Participant                 Participant




                              Information

Wendy Maynard                                               #ProSem
Social Anatomy
                             Instructor




                         n




                                             Inf
                      tio




                                              orm
                  ma
                 or




                                                   ati
                Inf




                                                    on
                Researcher                 Student




                             Information

Wendy Maynard                                            #ProSem
Modern Human Anatomy



        ?
                   #ProSem
Seminar Objectives




                     #ProSem
Reach




        #ProSem
“I’m not wasting my life online-
    I’m building my brand.”




                                   #ProSem
mike pascoe




              #ProSem
#ProSem
#ProSem
Conference networking




                        #ProSem
#ProSem
Share your work




                  #ProSem
#ProSem
#ProSem
Teach




        #ProSem
Current events for immediate meaning




                                #ProSem
Current events for immediate meaning




                                #ProSem
The happiest and saddest states
     according to Twitter




                                  #ProSem
Student feedback




                   #ProSem
Share lab relevant info




                          #ProSem
Share lab relevant info




                          #ProSem
Keep anatomy fun!




                    #ProSem
Course #hashtag
Social Media and the
Modern Human Anatomist:
  Reach, Teach, Learn
       Mike Pascoe, PhD
          @mpascoe

                          #ProSem
Adjust your teaching




                       #ProSem
Students ask questions




                         #ProSem
Take Home Messages




                     #ProSem
Office hours




               #ProSem
Practice using information




                         #ProSem
Instructor approved sources




                         #ProSem
Learning outside of class




                            #ProSem
Announcements




                #ProSem
Meet them where they are!




                       #ProSem
125 Students
            Seminar Course


 55 Students                  70 Students
Control Group                Twitter Group


                1 semester

            National Survey
          Student Engagement

                 Semester
                  G.P.A.                     #ProSem
Control         Twitter


     *                                 *
6                    3.0
5                    2.5
4                    2.0
3                    1.5
2                    1.0
1                    0.5
0                     0
    NSSE                             G.P.A.
                                              #ProSem
Learn




        #ProSem
Tweetchat




            #ProSem
Follow anatomy journals




                          #ProSem
#ProSem
“We find that the volume of Twitter mentions is statistically
 correlated with arXiv downloads and early citations just
       months after the publication of a preprint.”




                                                  #ProSem
#ProSem
Gain perspective




                   #ProSem
Develop efficient communication




                            #ProSem
Seminar Take Home Messages
‣ Social media can exponentially amplify your networking
 potential early in your career (85 characters)
‣ Teaching points can be reinforced through use of social
 media (61 characters)
‣ If effectively filtered, social media provides a wealth of
 information, from around the world, when ever you
 want, where ever you want (134 characters)


                                                      #ProSem
Sir William Osler
@OslerMD
Canadian physician, pathologist, internist, educator,
bibliophile, historian, author, and renowned practical joker.
London • http://hopkinsmedicine.org




 The old art cannot possibly be
 replaced by, but must be
 incorporated in, the new science.
 #socialmedia #ProSem
 5:21 PM - 11 Nov 1900 • Embed this Tweet




                                                                #ProSem
Capstone Project




                   #ProSem
PubMed search: “social media”

500
400
300
200
100
  0
      2007   2008   2009   2010   2011   2012   2013

                                                       #ProSem
Social Media for the Modern Human Anatomist: Reach, Teach, Learn

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Social Media for the Modern Human Anatomist: Reach, Teach, Learn