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Regional Anesthesia Education and Social Media

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This is the slide deck I used for my invited lecture at the 2018 European Society of Regional Anaesthesia and Pain Therapy annual meeting in Dublin, Ireland.

After participating in this educational activity, participants should be able to:
1) Identify available online tools that can be used for lifelong learning and continuing professional development;
2) Discuss ways social media platforms can be used to enhance the scientific conference experience; and
3) Apply practical and free Twitter tools available to any new user.

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Regional Anesthesia Education and Social Media

  1. 1. @@EMARIANOMD Regional Anesthesia Education and Social Media Edward R. Mariano, M.D., M.A.S. Professor of Anesthesiology, Perioperative & Pain Medicine Stanford University School of Medicine Chief, Anesthesiology and Perioperative Care Veterans Affairs Palo Alto Health Care System
  2. 2. @EMARIANOMD Financial Disclosures • None.
  3. 3. @EMARIANOMD • Social media is a tool. • Please don’t judge a tool based on certain users
  4. 4. @EMARIANOMD Social Media
  5. 5. @EMARIANOMD Social Media Unfortunately Not Enough Time to Do Justice to This Topic
  6. 6. @EMARIANOMD Now Free Open Access! https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5798897/
  7. 7. @EMARIANOMD Overview • Social Media for Lifelong Learners • Social Media for Conferences • Practical Twitter Tools
  8. 8. @EMARIANOMD Overview • Social Media for Lifelong Learners • Social Media for Conferences • Practical Twitter Tools
  9. 9. How Do You Keep Up?
  10. 10. @EMARIANOMD
  11. 11. @EMARIANOMD http://www.pewinternet.org/2018/0 3/01/social-media-use-in-2018/
  12. 12. @EMARIANOMD Twitter vs. Facebook • Social media survey distributed at the ASRA 2017 spring annual meeting • 46 responded –For personal use: • Twitter (34%) vs. Facebook (72%) –For professional use: • Twitter (53%) vs. Facebook (17%) Schwenk & Mariano, et al. Rev Esp Anestesiol Reanim 2018 Feb;65(2):103
  13. 13. @EMARIANOMD I Joined Twitter in 2013
  14. 14. @EMARIANOMD http://www.edmariano.com/archives/926 Infographic by Dr. Kellie Jaremko @Neuro_Kellie
  15. 15. @EMARIANOMD Virtual Collaboration Publication (2017-present) @OReillyShah, @JWill_PediACCM Moving anesthesiology educational resources to the point of care @amit_pawa, @kaohesham Interfascial Plane Blocks: Back to Basics @sgmemtsoudis Association of Multimodal Pain Management Strategies with Perioperative Outcomes and Resource Utilization: A Population-based Study @ESchwenkMD, @larrychu, @dr_rajgupta How Social Media is Changing the Practice of Regional Anesthesiology @ChrisPrabhakar Pecto-intercostal Fascial Block for Acute Poststernotomy Pain: A Case Report @ThePeopleDr The Perioperative Surgical Home Is Not Just a Name @Bubu84csa Continuous regional anesthesia: a review of perioperative outcome benefits @ESchwenkMD, @Neuro_Kellie, @dr_rajgupta, @ankeetudani, @colinjmccartney, @AnneSnively Upgrading a Social Media Strategy to Increase Twitter Engagement During the Spring Annual Meeting of the American Society of Regional Anesthesia and Pain Medicine
  16. 16. @EMARIANOMD Research Dissemination • “Tweetations” (cumulative Tweets within 7 days of publication) and citations show moderate correlation (Pearson r=0.57-0.89) • Highly Tweeted articles are 11 times more likely to be cited Eysenbach G. J Med Internet Res 2011;13(4);e123
  17. 17. @EMARIANOMD Top 3 by Altmetric Scores for 2017 Reg Anesth Pain Med. 2017
  18. 18. @EMARIANOMD
  19. 19. @EMARIANOMD Twitter-Enhanced PBLD https://www.asra.com/news/173/problem-based-learning- discussion-postop
  20. 20. @EMARIANOMD Podcasts
  21. 21. @EMARIANOMD YouTube: Check the Source USRA.CA
  22. 22. @EMARIANOMD Overview • Social Media for Lifelong Learners • Social Media for Conferences • Practical Twitter Tools
  23. 23. @EMARIANOMD Facebook Live
  24. 24. @EMARIANOMD Live Tweeting Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
  25. 25. @EMARIANOMD Anatomy of a Tweet Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789 This meeting: #ESRA2018
  26. 26. @EMARIANOMD Anatomy of a Tweet Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
  27. 27. @EMARIANOMD Schwenk & Mariano, et al. RAPM 2017;42:283
  28. 28. @EMARIANOMD Remember the “Rules” • Never post when angry • Strive for accuracy • When in doubt, pause • Don’t post anything that can identify a patient • Ask for permission • Assume beneficence • Beware of “friending” patients • Educate yourself @DrJohnM (John Mandrola, MD) http://www.kevinmd.com/blog/2013/05/10-simple-rules-doctors-social-media.html
  29. 29. @EMARIANOMD Overview • Social Media for Lifelong Learners • Social Media for Conferences • Practical (AND FREE) Twitter tools
  30. 30. @EMARIANOMD Twitter Tools • Casual use – Twitter platform – Twitter mobile app • Serious use – Tweetdeck – Hootsuite – Commun.it – Tweepsmap – Symplur
  31. 31. @EMARIANOMD Twitter Platform and App https://twitter.com/
  32. 32. @EMARIANOMD Twitter Platform and App https://twitter.com/
  33. 33. @EMARIANOMD Tweetdeck for Twitter http://tweetdeck.twitter.com/
  34. 34. @EMARIANOMD Hootsuite Dashboard https://hootsuite.com/dashboard
  35. 35. @EMARIANOMD Hootsuite Scheduling https://hootsuite.com/dashboard
  36. 36. @EMARIANOMD Commun.it Engagement https://commun.it/quick_actions
  37. 37. @EMARIANOMD TweepsMap https://tweepsmap.com/dash/
  38. 38. @EMARIANOMD Symplur https://www.symplur.com/healthcare-hashtags/rapm2018/
  39. 39. @EMARIANOMD To Do List (“Toe in the Water”) • Start your Twitter account (“handle”) • Write a brief profile • Add your photo • Follow a couple of accounts
  40. 40. @EMARIANOMD To Do List (“Jump In”) • Start your Twitter account (“handle”) • Write a brief profile • Add your photo • Follow a couple of accounts • Search a conference hashtag (like #ESRA2018) to see the conversation • Send a Tweet or retweet (if you want—many Twitter users don’t Tweet) • Try out a free tool
  41. 41. @EMARIANOMD Questions?

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