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@@EMARIANOMD
Regional Anesthesia
Education and Social Media
Edward R. Mariano, M.D., M.A.S.
Professor of Anesthesiology, Perioperative & Pain Medicine
Stanford University School of Medicine
Chief, Anesthesiology and Perioperative Care
Veterans Affairs Palo Alto Health Care System
@EMARIANOMD
Financial Disclosures
• None.
@EMARIANOMD
• Social media is a tool.
• Please don’t judge a tool based on certain users
@EMARIANOMD
Social Media
@EMARIANOMD
Social Media
Unfortunately
Not Enough Time to Do
Justice to This Topic
@EMARIANOMD
Now Free Open Access!
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5798897/
@EMARIANOMD
Overview
• Social Media for Lifelong Learners
• Social Media for Conferences
• Practical Twitter Tools
@EMARIANOMD
Overview
• Social Media for Lifelong Learners
• Social Media for Conferences
• Practical Twitter Tools
How Do You Keep Up?
@EMARIANOMD
@EMARIANOMD
http://www.pewinternet.org/2018/0
3/01/social-media-use-in-2018/
@EMARIANOMD
Twitter vs. Facebook
• Social media survey distributed at the ASRA
2017 spring annual meeting
• 46 responded
–For personal use:
• Twitter (34%) vs. Facebook (72%)
–For professional use:
• Twitter (53%) vs. Facebook (17%)
Schwenk & Mariano, et al. Rev Esp Anestesiol Reanim 2018 Feb;65(2):103
@EMARIANOMD
I Joined Twitter in 2013
@EMARIANOMD
http://www.edmariano.com/archives/926
Infographic by Dr. Kellie Jaremko
@Neuro_Kellie
@EMARIANOMD
Virtual Collaboration Publication (2017-present)
@OReillyShah, @JWill_PediACCM Moving anesthesiology educational resources
to the point of care
@amit_pawa, @kaohesham Interfascial Plane Blocks: Back to Basics
@sgmemtsoudis Association of Multimodal Pain Management
Strategies with Perioperative Outcomes and
Resource Utilization: A Population-based Study
@ESchwenkMD, @larrychu,
@dr_rajgupta
How Social Media is Changing the Practice of
Regional Anesthesiology
@ChrisPrabhakar Pecto-intercostal Fascial Block for Acute
Poststernotomy Pain: A Case Report
@ThePeopleDr The Perioperative Surgical Home Is Not Just a
Name
@Bubu84csa Continuous regional anesthesia: a review of
perioperative outcome benefits
@ESchwenkMD, @Neuro_Kellie,
@dr_rajgupta, @ankeetudani,
@colinjmccartney, @AnneSnively
Upgrading a Social Media Strategy to Increase
Twitter Engagement During the Spring Annual
Meeting of the American Society of Regional
Anesthesia and Pain Medicine
@EMARIANOMD
Research Dissemination
• “Tweetations” (cumulative Tweets within 7
days of publication) and citations show
moderate correlation (Pearson r=0.57-0.89)
• Highly Tweeted articles are 11 times more
likely to be cited
Eysenbach G. J Med Internet Res 2011;13(4);e123
@EMARIANOMD
Top 3 by Altmetric Scores for 2017
Reg Anesth Pain Med. 2017
@EMARIANOMD
@EMARIANOMD
Twitter-Enhanced PBLD
https://www.asra.com/news/173/problem-based-learning-
discussion-postop
@EMARIANOMD
Podcasts
@EMARIANOMD
YouTube: Check the Source
USRA.CA
@EMARIANOMD
Overview
• Social Media for Lifelong Learners
• Social Media for Conferences
• Practical Twitter Tools
@EMARIANOMD
Facebook Live
@EMARIANOMD
Live Tweeting
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
@EMARIANOMD
Anatomy of a Tweet
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
This meeting:
#ESRA2018
@EMARIANOMD
Anatomy of a Tweet
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
@EMARIANOMD
Schwenk & Mariano, et al. RAPM 2017;42:283
@EMARIANOMD
Remember the “Rules”
• Never post when angry
• Strive for accuracy
• When in doubt, pause
• Don’t post anything that can identify a patient
• Ask for permission
• Assume beneficence
• Beware of “friending” patients
• Educate yourself
@DrJohnM (John Mandrola, MD)
http://www.kevinmd.com/blog/2013/05/10-simple-rules-doctors-social-media.html
@EMARIANOMD
Overview
• Social Media for Lifelong Learners
• Social Media for Conferences
• Practical (AND FREE) Twitter tools
@EMARIANOMD
Twitter Tools
• Casual use
– Twitter platform
– Twitter mobile app
• Serious use
– Tweetdeck
– Hootsuite
– Commun.it
– Tweepsmap
– Symplur
@EMARIANOMD
Twitter Platform and App
https://twitter.com/
@EMARIANOMD
Twitter Platform and App
https://twitter.com/
@EMARIANOMD
Tweetdeck for Twitter
http://tweetdeck.twitter.com/
@EMARIANOMD
Hootsuite Dashboard
https://hootsuite.com/dashboard
@EMARIANOMD
Hootsuite Scheduling
https://hootsuite.com/dashboard
@EMARIANOMD
Commun.it Engagement
https://commun.it/quick_actions
@EMARIANOMD
TweepsMap
https://tweepsmap.com/dash/
@EMARIANOMD
Symplur
https://www.symplur.com/healthcare-hashtags/rapm2018/
@EMARIANOMD
To Do List (“Toe in the Water”)
• Start your Twitter account (“handle”)
• Write a brief profile
• Add your photo
• Follow a couple of accounts
@EMARIANOMD
To Do List (“Jump In”)
• Start your Twitter account (“handle”)
• Write a brief profile
• Add your photo
• Follow a couple of accounts
• Search a conference hashtag (like #ESRA2018)
to see the conversation
• Send a Tweet or retweet (if you want—many
Twitter users don’t Tweet)
• Try out a free tool
@EMARIANOMD
Questions?

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