Social Media & Physical Therapy

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Social Media & Physical Therapy

  1. 1. Social Media &Physical TherapyMike Pascoe, PhD@mpascoe June 15, 2011
  2. 2. Twitter &Physical TherapyMike Pascoe, PhD@mpascoe
  3. 3. Media
  4. 4. “Media is an instrument for communication, like a newspaper or radio.”
  5. 5. Media Information/Data Sender Receiver Wendy Maynard
  6. 6. Mass Media Receiver Information/Data Sender Receiver Receiver Wendy Maynard
  7. 7. Social Media Participant Inf at Da rmo n/ ati io at on rm /D fo ata In Participant Participant Information/Data Wendy Maynard
  8. 8. Social Media Therapist Inf a Student t Da rmo n/ ati io at on rm /D fo ata In Clinic Patient Information/Data Wendy Maynard
  9. 9. In other words, social media is...
  10. 10. ...a fancy way to describethe bazillion conversationspeople are having online24/7 Wendy Maynard
  11. 11. What do Americans do online ?
  12. 12. What do Americans do online ? Social media 23% Other 34% 10% Games 3% 3% 8% 3% 3% 4% 4% 4% Email Nielsen, Aug 2010
  13. 13. Platforms of Traditional Media
  14. 14. Platforms of Social Media
  15. 15. ?
  16. 16. Talking with PT friends about socialmedia & twitter at Regis University.
  17. 17. How big?
  18. 18. 200
  19. 19. 1 Billion Tweets sent per week
  20. 20. How powerful?
  21. 21. May 25, 2011
  22. 22. June 3, 2011
  23. 23. 2,073,669 3,682,496562,000616,129 152,958 53,809 4,213,854 2,251,090
  24. 24. 13,606,005 Followers
  25. 25. June 3, 2011
  26. 26. Nature (469) 286-7, 2011
  27. 27. Tweeting students had better grades, more engaged Semester GPA Engagement Score Difference 4.0 6.0 3.0 4.5 2.0 3.0 1.0 1.5 0 0 Control Twitter Control Twitter
  28. 28. PT Examples
  29. 29. ExerciseScienceConference
  30. 30. PhysicalTherapyConference
  31. 31. #manip11
  32. 32. Who tweets in PT ? #physicaltherapy
  33. 33. Therapist Inf a Student t Da rmo n/ ati io at on rm /Dfo ataIn Clinic Patient Information/Data

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