Ars medicina: the art of healing through social media

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Medicine is the art of healing, and like all forms of art, medicine is practiced through a variety of techniques. In the spirit of enhancing the old art with new science, medical practitioners are encouraged to add social media (twitter) to their repertoire. This talk will examine current ways health care providers are leveraging social media as well as provide you with the technical skills required to unleash your inner creativity.

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Ars medicina: the art of healing through social media

  1. 1. Hieverybody! #ArtsMed
  2. 2. Mike Pascoe, MD DPT DMD DO PharmD #ArtsMed
  3. 3. Mike Pascoe, PhD #ArtsMed
  4. 4. Image from ThiemeAtlas of Anatomy #ArtsMed
  5. 5. The Arts in Medicine #ArtsMed
  6. 6. Medicine Ars medicinathe art of healing #ArtsMed
  7. 7. the art of healing through social media #ArtsMed
  8. 8. social media #ArtsMed
  9. 9. media
  10. 10. media is an instrument for communication, like a newspaper or radio
  11. 11. Media Information/Data Sender Receiver Wendy Maynard
  12. 12. Mass Media Receiver Information/ Sender Receiver Data Receiver Wendy Maynard
  13. 13. Social Media Participant Inf ta Da or m n/ at io ion at m /D r fo at In a Participant Participant Information/Data Wendy Maynard
  14. 14. Social Media Student Inf ta Da or m n/ at io ion at m /D r fo at In a Clinician Patient Information/Data Wendy Maynard
  15. 15. #ArtsMed
  16. 16. #ArtsMed
  17. 17. What do Americans do online? Social media 23% Other 34% 10% Games 3% 3% 8% 3% 3% 4% 4% 4% Email Nielsen, Aug 2010
  18. 18. 66%of online American adults use socialnetworking sites, according to a 2012Pew Internet Project study #ArtsMed
  19. 19. 66%“Engage them where they are” #ArtsMed
  20. 20. Gender Race/Ethnicity Education Level Men 61% White 64 < HS 63Women 71* Black 68 HS grad 62 Hispanic 72 ~College 71* College+ 67 Age Household Income Geographic Location18-29 86*** < $30K 71* Urban 6930-49 72** $30K - $49K 69 Suburban 6550-64 50* $50K - $74K 60 Rural 64 65+ 34 > $75K 69* #ArtsMed
  21. 21. #ArtsMed
  22. 22. #ArtsMed
  23. 23. #ArtsMed
  24. 24. #ArtsMed
  25. 25. #ArtsMed
  26. 26. Massive earthquake hits Japan | March 11, 2011 #ArtsMed
  27. 27. “We were able to notify displaced patients via Twitter on where to acquire medications.” #ArtsMed
  28. 28. ? #ArtsMed
  29. 29. PubMed search: “social media”400300200100 0 2007 2008 2009 2010 2011 2012 #ArtsMed
  30. 30. Studies describing health care professionals use of social media Profession Author Year Ophthalmologists Micieli 2012 Pharmacists Kukreja 2011 Surgeons Landman 2010 Nurses Mitchell 2012 Dermatologists Travers 2012 #ArtsMed
  31. 31. 1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials #ArtsMed
  32. 32. 1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials #ArtsMed
  33. 33. #ArtsMed
  34. 34. 1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials #ArtsMed
  35. 35. #ArtsMed
  36. 36. #ArtsMed
  37. 37. 1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials #ArtsMed
  38. 38. Top 10 Medical Journals (ISI) on TwitterN Engl J Med @NEJMLancet @TheLancetJAMA @JAMA_currentAnn Intern Med @AnnalsofIMPLoS Med @PLoSMedicineBrit Med J @bmj_latestAnn Rev Med @AnnualReviewsArch Intern Med @ArchInternMedCan Med Assoc J @CMAJ_NewsCochrane DB Syst Rev @CochraneCollab #ArtsMed
  39. 39. Post criticisms to a wide audience instantaneously, notwait several months to publish a comment in a journal. #ArtsMed
  40. 40. “We find that the volume of Twitter mentions is statistically correlated with arXiv downloads and earlycitations just months after the publication of a preprint.” #ArtsMed
  41. 41. 1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials #ArtsMed
  42. 42. #ArtsMed
  43. 43. #ArtsMed
  44. 44. #ArtsMed
  45. 45. #ArtsMed
  46. 46. ALS #ArtsMed
  47. 47. 1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials #ArtsMed
  48. 48. “The most underutilizedresource in all of health care is the patient.” e-Patient Dave (deBronkart) #ArtsMed
  49. 49. #ArtsMed
  50. 50. CaringBridge #ArtsMed
  51. 51. #ArtsMed
  52. 52. 1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials #ArtsMed
  53. 53. #ArtsMed
  54. 54. 1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials #ArtsMed
  55. 55. #ArtsMed
  56. 56. 1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials #ArtsMed
  57. 57. #ArtsMed
  58. 58. PA IPH #ArtsMed
  59. 59. #ArtsMed
  60. 60. #ArtsMed
  61. 61. #ArtsMed
  62. 62. 12 Word Social Media Policy Don’t lie, don’t pry Don’t cheat, can’t delete Don’t steal, don’t reveal #ArtsMed
  63. 63. ReleasedOct 12, 2012 #ArtsMed
  64. 64. #ArtsMed
  65. 65. “Residency program directors anticipated using social media information to aid in future decisions for resident selection and hiring.” #ArtsMed
  66. 66. Limitations to consider‣ Posts are not reviewed before going out ‣ Elevator test‣ Difficult to verify identity of users‣ Unprofessional behaviors (Chretien et al. 2011) ‣ 144/5156 (3%) of tweets by physicians unprofessional #ArtsMed
  67. 67. Pro tips‣ Revisit ever changing privacy settings in social media sites‣ Have someone in your department maintain social media sites‣ Enhance your social media presence by: ‣ Maintaining a consistent message ‣ Remembering your audience ‣ Having defined goals ‣ Interacting with others ‣ Promoting your account on websites, email, business cards #ArtsMed
  68. 68. #ArtsMed
  69. 69. #ArtsMed
  70. 70. 60 University of Colorado accounts on twitter:twitter.com/mpascoe/cu/membersCU Anschutz CU Online Assistive TechnologyCU Denver CU Orthopaedics Bruce BensonCU Book Store CU Otolaryngology Children’s HospitalCU Cancer Center CU PBS Chip the BuffaloCU Career Services CU Pharm School COMIRBCU Denver Alumni CU PM&R Office of DiversityCU Doctors CU Public Health School of Pub AffairsCU Family Medicine CU Physical Therapy UCH MediaCU HS Library CU Sports Medicine UCD Writing Center #ArtsMed
  71. 71. Sir William Osler@OslerMD The old art cannot possibly be replacedCanadian physician, pathologist, internist, educator, bibliophile, by, but must be incorporated in, thehistorian, author, and renowned practical joker.London • http://hopkinsmedicine.org new science. #socialmedia 5:21 PM - 11 Nov 1900 • Embed this Tweet #ArtsMed
  72. 72. @brimil
  73. 73. slideshare.net/pascoe*coming soon!* #ArtsMed
  74. 74. Education Scholarship and Innovation Symposium1-5:30 PM, Fulginiti PavilionPosters | Panels | Presentations

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