Slideshare TEST (if you will)...it's a snippet of a more involved presentation. I wanted to see how it would come across and to dally with the platform a bit.
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
StrataGEM Institute of Creativation
1. Self Q:
With So Much Business How-To Already “On the
Table”, Exactly WHAT Is Left for Me to Offer?
Self A:
Nothing is “left” per se. After long pondering, I decided to niche my
offering to share business acumen. Of course, ANY business owner
can use business concepts but (being an artist) I decided to focus on
creative professionals. We are VERY intelligent as a whole but when
it comes to business, well, far too many creative professionals have
question marks floating behind their eyes.
I’m fortunate. In as many arts as I create, I am a trained business
professional with a strong track record of creating visibility and
memorability …TACTFULLY. In my creative communities, my offer
is to teach artists NOT to starve. My targeted niche is those artists
who feel weak in business and to help make them strong in the
financially lucrative areas – SO THAT THEY LEARN TO EARN
FROM THEIR ART. I firmly believe that if a creative professional
says “Please, contact my manager” that they SHOULD be so saying
because they are busy….not because they don’t have a clue.
2. Choosing Direction
Creatives ARE their own brand.
CORE MISSION = TEACH BRAND PROJECTION SUPREMACY
In order for a BRAND to project, these sub-concepts must be aced:
Establish Systems to
Present Product, Create & Maintain
Create Ready Impact and
Accessibility, & Accepted Image
Identify Ideal Within Niche
Manage Connections Consumer – Pinpoint
the Ideal Targeted
Niche & Build
Connections There In
Each of the above is a sub-element of MARKETING so to
establish and excel in the mapped directions IS to create a
powerful marketing strategy…although, it won’t be referred
to as such for the purpose of this mission.
3. Research and decide on a CRM (ie:
Wordpress, MailChimp,
InfusionSoft…any number of
services)
Establish a dependable form of
eCommerce (OneShopping Cart.
Establish Systems to InfusionSoft, ZenCart, Ejunkie,
Present Etsy…any number of services)
Product, Create
Ready Decide on price points, sale cycles if
Accessibility, & any, what’s free and what is NOT
Manage Connections free,…
Much more coverable here because at this
point, the artist sets business systems in
place – including establishing local business
licensing as applicable and any legal
arrangements that need to be made, and
drafting documents for spreading their work
abroad: set specifications, insurance for
paintings, copyrights….all of that goes here –
up front as they create of operation and
prepare to function as a business entity.
4. Article
Audience Seeding:
Flipping,
Initiate Following – find a
Guest
few INTERESTED Consumers
Appearances
via Anonymous Cold
(on blogs
Connects …usually by public
and other Identify Ideal yet INTERRUPTIVE means.
platforms
established
Consumer – PROFILE the interested and
Pinpoint the Target by the seeds, move to strictly
by others)
NON-interruptive methods….
Niche & Build
Free Lasting Connections
Classified
Posts – in
There In
print and
virtual… Network to
Meet
InterestING
and
InterestED
Polls, Connections
Surveys within Niche
,…
5. …niche established and a database of truly
interestING and interestED connections…
Create & Maintain
Impact and
Accepted Image
Within Niche
Offer Content
Offer Content
Known to be
Known to be of
of Value within
Value within
Membership Offers and Niche…art,
Niche…art, kno
Perks, Direct Mail knowledge…re
wledge…repeat
Exclusives,…. peat any
any previously
previously
successful
successful
offering
offering
6. DIRECTION AFFIRMED and data
gathered BUT other professional input will
be VALAUBLE…and so, much needed!
How Will I Get those?
I’m acquainted with several professionals
but part of the point in providing content
via my Gab GUMBO blog & the INDIE
Gab GUMBO podcast is to meet NEW
professionals, yes? YES! As so, I figured
that I’d need a universal invite to send to
the rest of the world…you know, to the few
BILLION people that I have not yet met.
7. The Core of the StrataGEM Institute of Creativation sketched
AND the (predominant) goal of the Gab GUMBO blog and the
companion Indie Gab GUMBO Podcast effort
established, indeed the next feat: to meet guests who’d like a
FEATURE!
To find those people…I SIMPLY FOLLOW
THE TEACHING OUTLINE!!
Since I have a database, I don’t need to seed…I
can SCHEDULE PROFESSIONALS by
reversing the process: contact known
professionals and then send an (interruptive but
anonymous) invite out into the webosphere to be
seen – by announcement, by chance …however
encountered - by the rest of the world!!
Yes? Yes! So…
8. The ”desired guest
profile” blog itself is
long…pretty detailed
so I came up with this
short & sweet
INVITATION.
Effective? Catchy?
What do you
think?
LET’S
START
WITH
YOU!!
Please Visit the Link
&
IF YOU SEE A FIT,
please CONNECT!
Can’t WAIT
to
meet cha!!