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Self Q:
               With So Much Business How-To Already “On the
                Table”, Exactly WHAT Is Left for Me to Offer?
                              Self A:
Nothing is “left” per se. After long pondering, I decided to niche my
offering to share business acumen. Of course, ANY business owner
can use business concepts but (being an artist) I decided to focus on
creative professionals. We are VERY intelligent as a whole but when
it comes to business, well, far too many creative professionals have
question marks floating behind their eyes.
I’m fortunate. In as many arts as I create, I am a trained business
professional with a strong track record of creating visibility and
memorability …TACTFULLY. In my creative communities, my offer
is to teach artists NOT to starve. My targeted niche is those artists
who feel weak in business and to help make them strong in the
financially lucrative areas – SO THAT THEY LEARN TO EARN
FROM THEIR ART. I firmly believe that if a creative professional
says “Please, contact my manager” that they SHOULD be so saying
because they are busy….not because they don’t have a clue.
Choosing Direction
                  Creatives ARE their own brand.
 CORE MISSION = TEACH BRAND PROJECTION SUPREMACY
  In order for a BRAND to project, these sub-concepts must be aced:
Establish Systems to
  Present Product,                                 Create & Maintain
    Create Ready                                      Impact and
   Accessibility, &                                 Accepted Image
                            Identify Ideal           Within Niche
Manage Connections       Consumer – Pinpoint
                          the Ideal Targeted
                            Niche & Build
                         Connections There In

      Each of the above is a sub-element of MARKETING so to
     establish and excel in the mapped directions IS to create a
    powerful marketing strategy…although, it won’t be referred
             to as such for the purpose of this mission.
Research and decide on a CRM (ie:
                                       Wordpress, MailChimp,
                                    InfusionSoft…any number of
                                              services)

                                    Establish a dependable form of
                                   eCommerce (OneShopping Cart.
Establish Systems to                InfusionSoft, ZenCart, Ejunkie,
      Present                        Etsy…any number of services)
  Product, Create
       Ready                     Decide on price points, sale cycles if
   Accessibility, &               any, what’s free and what is NOT
Manage Connections                              free,…
                        Much more coverable here because at this
                         point, the artist sets business systems in
                       place – including establishing local business
                           licensing as applicable and any legal
                        arrangements that need to be made, and
                       drafting documents for spreading their work
                         abroad: set specifications, insurance for
                       paintings, copyrights….all of that goes here –
                         up front as they create of operation and
                         prepare to function as a business entity.
Article
                                           Audience Seeding:
   Flipping,
                                       Initiate Following – find a
    Guest
                                     few INTERESTED Consumers
Appearances
                                         via Anonymous Cold
  (on blogs
                                     Connects …usually by public
  and other       Identify Ideal      yet INTERRUPTIVE means.
  platforms
 established
                   Consumer –         PROFILE the interested and
               Pinpoint the Target   by the seeds, move to strictly
  by others)
                                     NON-interruptive methods….
                 Niche & Build
   Free        Lasting Connections
Classified
Posts – in
                     There In
print and
 virtual…                                             Network to
                                                          Meet
                                                      InterestING
                                                           and
                                                       InterestED
   Polls,                                             Connections
  Surveys                                             within Niche
    ,…
…niche established and a database of truly
            interestING and interestED connections…


                    Create & Maintain
                       Impact and
                     Accepted Image
                      Within Niche




                                                         Offer Content
 Offer Content
                                                          Known to be
Known to be of
                                                         of Value within
 Value within
                       Membership Offers and               Niche…art,
Niche…art, kno
                         Perks, Direct Mail              knowledge…re
wledge…repeat
                           Exclusives,….                     peat any
any previously
                                                            previously
  successful
                                                            successful
    offering
                                                             offering
DIRECTION AFFIRMED and data
gathered BUT other professional input will
 be VALAUBLE…and so, much needed!
          How Will I Get those?

 I’m acquainted with several professionals
 but part of the point in providing content
  via my Gab GUMBO blog & the INDIE
   Gab GUMBO podcast is to meet NEW
  professionals, yes? YES! As so, I figured
 that I’d need a universal invite to send to
the rest of the world…you know, to the few
 BILLION people that I have not yet met.
The Core of the StrataGEM Institute of Creativation sketched
AND the (predominant) goal of the Gab GUMBO blog and the
         companion Indie Gab GUMBO Podcast effort
 established, indeed the next feat: to meet guests who’d like a
                          FEATURE!
  To find those people…I SIMPLY FOLLOW
        THE TEACHING OUTLINE!!
Since I have a database, I don’t need to seed…I
   can SCHEDULE PROFESSIONALS by
     reversing the process: contact known
professionals and then send an (interruptive but
anonymous) invite out into the webosphere to be
seen – by announcement, by chance …however
    encountered - by the rest of the world!!
                Yes? Yes! So…
The ”desired guest
   profile” blog itself is
  long…pretty detailed
  so I came up with this
       short & sweet
      INVITATION.
   Effective? Catchy?


  What do you
    think?
      LET’S
      START
      WITH
      YOU!!

Please Visit the Link
         &
IF YOU SEE A FIT,
please CONNECT!

    Can’t WAIT
        to
     meet cha!!

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StrataGEM Institute of Creativation

  • 1. Self Q: With So Much Business How-To Already “On the Table”, Exactly WHAT Is Left for Me to Offer? Self A: Nothing is “left” per se. After long pondering, I decided to niche my offering to share business acumen. Of course, ANY business owner can use business concepts but (being an artist) I decided to focus on creative professionals. We are VERY intelligent as a whole but when it comes to business, well, far too many creative professionals have question marks floating behind their eyes. I’m fortunate. In as many arts as I create, I am a trained business professional with a strong track record of creating visibility and memorability …TACTFULLY. In my creative communities, my offer is to teach artists NOT to starve. My targeted niche is those artists who feel weak in business and to help make them strong in the financially lucrative areas – SO THAT THEY LEARN TO EARN FROM THEIR ART. I firmly believe that if a creative professional says “Please, contact my manager” that they SHOULD be so saying because they are busy….not because they don’t have a clue.
  • 2. Choosing Direction Creatives ARE their own brand. CORE MISSION = TEACH BRAND PROJECTION SUPREMACY In order for a BRAND to project, these sub-concepts must be aced: Establish Systems to Present Product, Create & Maintain Create Ready Impact and Accessibility, & Accepted Image Identify Ideal Within Niche Manage Connections Consumer – Pinpoint the Ideal Targeted Niche & Build Connections There In Each of the above is a sub-element of MARKETING so to establish and excel in the mapped directions IS to create a powerful marketing strategy…although, it won’t be referred to as such for the purpose of this mission.
  • 3. Research and decide on a CRM (ie: Wordpress, MailChimp, InfusionSoft…any number of services) Establish a dependable form of eCommerce (OneShopping Cart. Establish Systems to InfusionSoft, ZenCart, Ejunkie, Present Etsy…any number of services) Product, Create Ready Decide on price points, sale cycles if Accessibility, & any, what’s free and what is NOT Manage Connections free,… Much more coverable here because at this point, the artist sets business systems in place – including establishing local business licensing as applicable and any legal arrangements that need to be made, and drafting documents for spreading their work abroad: set specifications, insurance for paintings, copyrights….all of that goes here – up front as they create of operation and prepare to function as a business entity.
  • 4. Article Audience Seeding: Flipping, Initiate Following – find a Guest few INTERESTED Consumers Appearances via Anonymous Cold (on blogs Connects …usually by public and other Identify Ideal yet INTERRUPTIVE means. platforms established Consumer – PROFILE the interested and Pinpoint the Target by the seeds, move to strictly by others) NON-interruptive methods…. Niche & Build Free Lasting Connections Classified Posts – in There In print and virtual… Network to Meet InterestING and InterestED Polls, Connections Surveys within Niche ,…
  • 5. …niche established and a database of truly interestING and interestED connections… Create & Maintain Impact and Accepted Image Within Niche Offer Content Offer Content Known to be Known to be of of Value within Value within Membership Offers and Niche…art, Niche…art, kno Perks, Direct Mail knowledge…re wledge…repeat Exclusives,…. peat any any previously previously successful successful offering offering
  • 6. DIRECTION AFFIRMED and data gathered BUT other professional input will be VALAUBLE…and so, much needed! How Will I Get those? I’m acquainted with several professionals but part of the point in providing content via my Gab GUMBO blog & the INDIE Gab GUMBO podcast is to meet NEW professionals, yes? YES! As so, I figured that I’d need a universal invite to send to the rest of the world…you know, to the few BILLION people that I have not yet met.
  • 7. The Core of the StrataGEM Institute of Creativation sketched AND the (predominant) goal of the Gab GUMBO blog and the companion Indie Gab GUMBO Podcast effort established, indeed the next feat: to meet guests who’d like a FEATURE! To find those people…I SIMPLY FOLLOW THE TEACHING OUTLINE!! Since I have a database, I don’t need to seed…I can SCHEDULE PROFESSIONALS by reversing the process: contact known professionals and then send an (interruptive but anonymous) invite out into the webosphere to be seen – by announcement, by chance …however encountered - by the rest of the world!! Yes? Yes! So…
  • 8. The ”desired guest profile” blog itself is long…pretty detailed so I came up with this short & sweet INVITATION. Effective? Catchy? What do you think? LET’S START WITH YOU!! Please Visit the Link & IF YOU SEE A FIT, please CONNECT! Can’t WAIT to meet cha!!