The document discusses the City of Tempe's use of social media for communication purposes. It explains that social media allows the city to reach audiences with accurate information as budgets for other communication methods decrease. The city created social media guidelines and plans before launching accounts. It discusses legal requirements around archiving posts and restrictions on employees' personal social media use. The city measures engagement on its YouTube, Facebook, Twitter, and other accounts. It emphasizes providing fast, relevant information and building conversations to engage audiences.

1. Rules of the Road Social Media for Public Entities Kris Baxter-Ging City of Tempe

3. Social media has become a primary communications tool for Tempe With newspapers becoming smaller and covering fewer stories and stretched TV crews, it became an opportunity for us to become our own communication outlet. We provide written and visual stories with accurate information to our audiences. We also greatly cut our advertising budget, like most other cities. Social media has allowed us to continue to reach our audiences. WHY SOCIAL MEDIA FOR TEMPE?

10. COMPONENTS OF TEMPE’S PROGRAM Social Media Accounts YouTube http://www.youtube.com/Tempe11Video Facebook www.tempe.gov/cityoftempe Twitter @tempegov -frequent user of Twitpic Posterous http://www.tempegov.posterous.com/ Blogspot.com http://blogwithonnie.blogspot.com/ ; http://www.tempemanager.blogspot.com/ Twitpic, Twitterfall and many other items are used. We manage our Twitterfeed with CoTweet.

12. YouTube 130,000 views Facebook +/- 1,800 ‘likes’ Twitter +/- 3,300 followers Odd stat: we get about one RT per Twitter post and about three comments per Facebook post. Our most popular YouTube videos are those about the dam bursting last summer – fast, relevant information is king for building followers and fans. Cute comes a close second. THE STATS

15. SIDE EFFECTS … People who would never call City Hall let us know about burned out light bulbs on basketball courts, potholes in public parking lots They Tweet about seeing our public officials in public places They treat us like friends, not Big Brother. They treat us like heroes when we fix something fast.

17. Some photos Tweeted and Facebooked during Town Lake Dam Repair Process

19. LOOK AT OUR STUFF: www.tempe.gov/newsroom - our social media policy is on this page, as are links to all our social media pages NEED A HAND? Kris Baxter-Ging City of Tempe [email_address] 480 858-2059