IPA (Inst Public Admin) Annual General Meeting 2010
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The document discusses the use of social media by government organizations and provides recommendations. It notes that Generation Y expects engagement through social media and provides examples of how Barack Obama's 2008 presidential campaign and Brian Cowen's radio interview response spread rapidly on social media. It recommends that government organizations listen to social media conversations and engage and respond when appropriate to address issues.
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IPA (Inst Public Admin) Annual General Meeting 2010
- 1. The Irish Computer Society and the Institute of Public Administration welcome you to the 6 th Annual Public Sector IT Conference 2010
- 4. A traditional view of social media Only slightly edited Dilbert
- 8. Social media cascade Seconds Hours 1 Day 2 Days Number of views Minutes Interview Message boards Tweets Video distribution Taoiseach on 6-1 news
- 15. Gartner do s and don’t s for government DO DO NOT Take comprehensive view to all social media policies Just focus on citizens Blur boundaries between personal and public profiles Start with top-down or bottom-up Set up time-limited activities related to events Put strategy before understanding Focus on employees Preach to the converted Accept social norms and allow staff to engage Try to change citizen behaviour Listen to citizen conversations Just create a Facebook page Set expectations Do everything
- 16. Internal social networking Profile Share Blog
- 19. Thank you Larry Taylor, Online Marketing [email_address] http://ie.linkedin.com/in/larrytaylordigital
Editor's Notes
- BT is a huge, traditional, bricks a mortar company in a high tech world The historical opinion is that total control must be imposed on all comms. The reality is that most people use, LinkedIn, Facebook, Twitter, blogs, email and youtube. Opinion and statements are already getting out. We are harnessing the existing behaviour and allow staff to connect
- Students at YSE in 2009 project predicted X-factor outcome based on tracking social media tweets. Ben McRedmond (17) and Patrick O’Doherty (16), two fifth years from Gonzaga College, Dublin demonstrated the power of their social networking analysis system, We Predict, at the BT Young Scientist and Technology Exhibition. It was developed over more than five months and is based on storing and studying a growing database of 24.5 million tweets which hold clues about what people are thinking. 1%age point
- Irish times has 100,00 circulation 300,000 readers
- Avoid trolls and getting sucked in to unproductive discussions
- Everything from tax returns to passport application guides. Guitar cost €1,000
- Impossible to do Everything – not a corporate market niche. Mobile devices will be ubiquitous and the pre-eminent form of social media Facebook s a poor match for government Listen first, pick your debates and listen to staff Cannot impose strictures, need to ‘let go’ a little and experiment. If mistakes are made, admit and modify, move on Acknowledge the early adopters within gov, and leverage, not silo them. Identify the best-fit employees, with interest, performance and policy knowledge First listen, trawl, identify self-organizing groups, in health, education, safety, interests Support and monitor individual activity, rather than impose a hierarchical organization Existing profiles may need to be altered, if they are to connected with public sector activity. Think about operational efficiencies and business busines objects can be achived. This is not just an IT, comms, or campaign activity, as social media becomes more pervasive, departments, such as HR, recruitment, security, training and business units need to contribute to strategy and policies.
- First, encourage a safe environment for social networking Helps unlock the knowledge and skills internally Many organisations say that searching the web is easier than searching their own internal ssystems. The rules are the same external and internal Helps identify thought leaders and good behaviour and confidence