SlideShare a Scribd company logo

Social Media for Membership Organisations

•
•
E
Edo

Why do membership organisations need social media? What channels should you choose? This presentation answers these questions and more. Ben Jackson (Content, Community and social media strategist at Sift Digital) spoke at the Membership Breakfast Club on 14th October 2015. A write up of the presentation can be found on the Sift Digital website: http://www.siftdigital.com/who-we-are/social-media-for-membership-organisations

Social Media
1 of 30
Download to read offline
Social Media for Membership Organisations Membership Breakfast Club
Hello.
Why do membership organisations use social media? MEMBERSHIP BREAKFAST CLUB
A few examples ● Awareness building ● CRM ● Recruitment/ retention ● Tracking sentiment/ trends ● Influencing MEMBERSHIP BREAKFAST CLUB
There is a lot to choose from... MEMBERSHIP BREAKFAST CLUB
Step 1 - Start with your audience/ members MEMBERSHIP BREAKFAST CLUB
Ask yourself the following ● Where are our members? ● Where do they want to speak to us/ talk about us? ● What do they want from us? MEMBERSHIP BREAKFAST CLUB Don’t know the answers? Ask!
Step 2 - Look at yourself MEMBERSHIP BREAKFAST CLUB
Ask yourself the following - be honest ● Do we have things to say? ● Do we have the right resource in place? ● Do we have the right skills? ● Do we have the tools we need? ● Do we know what we want to achieve? MEMBERSHIP BREAKFAST CLUB
Step 3 - Channel selection MEMBERSHIP BREAKFAST CLUB
Key questions to ask before joining a social network ● Will our members want to speak to us here/ will we be relevant here? ● Can we create a steady stream of high quality content that’s relevant to that social network e.g. images/ video? ● Will our current resources/ skills be enough? ● How will we ensure that people find us here? MEMBERSHIP BREAKFAST CLUB
Step 4 - Your tone of voice & content MEMBERSHIP BREAKFAST CLUB
It’s what you say AND how you say it ● Decide how you want to speak to your audience ● Think how to structure your copy - how can it be interesting and open ● Focus on what is likely to provoke a response from your audience MEMBERSHIP BREAKFAST CLUB
A picture says a thousand words (sometimes) ● Rich content is key ● What do you have? What can you create? ● Where can you source content from in your organisation? ● Do you really need that video….. MEMBERSHIP BREAKFAST CLUB
MEMBERSHIP BREAKFAST CLUB
MEMBERSHIP BREAKFAST CLUB
MEMBERSHIP BREAKFAST CLUB
● Don’t play ‘social media by numbers’ ● Find out what your audience like by varying content ● Use analytics to keep an eye on what works and what does not Experiment! Don’t be afraid to ‘fail’ MEMBERSHIP BREAKFAST CLUB
Step 5 - Getting your tools right MEMBERSHIP BREAKFAST CLUB
There’s no need to break the bank 3rd Party Management Tools MEMBERSHIP BREAKFAST CLUB Native Tools 3rd Party insight Tools
MEMBERSHIP BREAKFAST CLUB Step 6 - The art of conversation
Community Management ● Set up relevant keywords in your monitoring tool ● Have resource in place to get involved in conversation ● Think of every conversation as a chance to effect behaviour change ● Carefully consider how your social media links to your CRM MEMBERSHIP BREAKFAST CLUB
Step 7 - Measurement and proving success MEMBERSHIP BREAKFAST CLUB
Measurement ● Engagement metrics - benchmark over time ● Reach - where important (Facebook) ● Site traffic generated (quality as well as click throughs) ● Conversions and assisted conversions ● Qualitative - capture positive examples from your community management MEMBERSHIP BREAKFAST CLUB
Step 8 - Paid MEMBERSHIP BREAKFAST CLUB
To pay or not to pay... ● Be sure you know what you want to achieve and how you’re going to measure it ● Experiment with your content ● It can be a great opportunity to speak to new audiences MEMBERSHIP BREAKFAST CLUB
Advanced skills MEMBERSHIP BREAKFAST CLUB
Handle with care… ● Social Integration ● The Social Business ● Pro-active engagement MEMBERSHIP BREAKFAST CLUB
In Summary ● Research your audience - know where they are and where they want to engage with you ● Choose your channels carefully ● Ensure you have the right skills and resource in place ● Ensure you are able to surface the right content ● Experiment ● Track and measure MEMBERSHIP BREAKFAST CLUB
Sift Digital 0117 915 9610 info@siftdigital.co.uk MEMBERSHIP BREAKFAST CLUB

Recommended

Marketing Addiction Treatment, Prevention and Recovery Programs
Marketing Addiction Treatment, Prevention and Recovery ProgramsMarketing Addiction Treatment, Prevention and Recovery Programs
Marketing Addiction Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
 
How To Promote Your Quiz or Survey
How To Promote Your Quiz or SurveyHow To Promote Your Quiz or Survey
How To Promote Your Quiz or SurveyKiboko
 
Social media strategies for bloggers
Social media strategies for bloggersSocial media strategies for bloggers
Social media strategies for bloggersBlogCamp Boston
 
Creating a blogger outreach programme
Creating a blogger outreach programmeCreating a blogger outreach programme
Creating a blogger outreach programmeJess Day
 
10 social media tips for your business presentation
10 social media tips for your business presentation10 social media tips for your business presentation
10 social media tips for your business presentationSpace Studio
 
Communications and social media for translators, interpreters and associations
Communications and social media for translators, interpreters and associationsCommunications and social media for translators, interpreters and associations
Communications and social media for translators, interpreters and associationsJosh Goldsmith
 
The Art of Inquiry
The Art of InquiryThe Art of Inquiry
The Art of InquiryJenCasson
 
Fundamentals of social media scaling
Fundamentals of social media scalingFundamentals of social media scaling
Fundamentals of social media scalingPranav Jha
 

Recommended

Marketing Addiction Treatment, Prevention and Recovery Programs
Marketing Addiction Treatment, Prevention and Recovery ProgramsMarketing Addiction Treatment, Prevention and Recovery Programs
Marketing Addiction Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
 
How To Promote Your Quiz or Survey
How To Promote Your Quiz or SurveyHow To Promote Your Quiz or Survey
How To Promote Your Quiz or SurveyKiboko
 
Social media strategies for bloggers
Social media strategies for bloggersSocial media strategies for bloggers
Social media strategies for bloggersBlogCamp Boston
 
Creating a blogger outreach programme
Creating a blogger outreach programmeCreating a blogger outreach programme
Creating a blogger outreach programmeJess Day
 
10 social media tips for your business presentation
10 social media tips for your business presentation10 social media tips for your business presentation
10 social media tips for your business presentationSpace Studio
 
Communications and social media for translators, interpreters and associations
Communications and social media for translators, interpreters and associationsCommunications and social media for translators, interpreters and associations
Communications and social media for translators, interpreters and associationsJosh Goldsmith
 
The Art of Inquiry
The Art of InquiryThe Art of Inquiry
The Art of InquiryJenCasson
 
Fundamentals of social media scaling
Fundamentals of social media scalingFundamentals of social media scaling
Fundamentals of social media scalingPranav Jha
 
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...Content Marketing Norge
 
Successful corporate content creation
Successful corporate content creationSuccessful corporate content creation
Successful corporate content creationBlogCamp Boston
 
Innovation Women - Build Your Resilience with Positive Thinking Tools
Innovation Women - Build Your Resilience with Positive Thinking ToolsInnovation Women - Build Your Resilience with Positive Thinking Tools
Innovation Women - Build Your Resilience with Positive Thinking ToolsInnovation Women
 
Meaningful Surveys that Drive Engagement Before, During & After Events
Meaningful Surveys that Drive Engagement Before, During & After EventsMeaningful Surveys that Drive Engagement Before, During & After Events
Meaningful Surveys that Drive Engagement Before, During & After EventsHighRoad Solution
 
March 2014 Content Round-Up in Internet Marketing Ninja World
March 2014 Content Round-Up in Internet Marketing Ninja WorldMarch 2014 Content Round-Up in Internet Marketing Ninja World
March 2014 Content Round-Up in Internet Marketing Ninja WorldDeborah Anderson
 
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn OutGoing the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Outprnewswire
 
Personal Branding Through Instagram (1)
Personal Branding Through Instagram (1)Personal Branding Through Instagram (1)
Personal Branding Through Instagram (1)Dini Prathivi
 
Startup Weekend Utrecht 2013 - Your startup in the media
Startup Weekend Utrecht 2013 - Your startup in the mediaStartup Weekend Utrecht 2013 - Your startup in the media
Startup Weekend Utrecht 2013 - Your startup in the mediaLorenz van Gool
 
Effective blogging while doing other full time activities
Effective blogging while doing other full time activitiesEffective blogging while doing other full time activities
Effective blogging while doing other full time activitiesBlogCamp Boston
 
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing Norge
 
Facebook Marketing Experiment $1 a Day - Program Description
Facebook Marketing Experiment $1 a Day - Program DescriptionFacebook Marketing Experiment $1 a Day - Program Description
Facebook Marketing Experiment $1 a Day - Program DescriptionUrban Cool KC - KW Key Partners LLC
 
8 steps to build trust with content
8 steps to build trust with content8 steps to build trust with content
8 steps to build trust with contentSteve Moran
 
Blogging for Business
Blogging for BusinessBlogging for Business
Blogging for BusinessWill Flavell
 
Blogger Outreach and Online PR
Blogger Outreach and Online PRBlogger Outreach and Online PR
Blogger Outreach and Online PRHugh Anderson
 
Scott Kirsner - Getting Ink
Scott Kirsner - Getting InkScott Kirsner - Getting Ink
Scott Kirsner - Getting InkINBOUND
 
Creating Content that Converts
Creating Content that ConvertsCreating Content that Converts
Creating Content that ConvertsDigitalSherpa
 
A beginners guide to successful blogger outreach
A beginners guide to successful blogger outreachA beginners guide to successful blogger outreach
A beginners guide to successful blogger outreachSelf-employed
 
Music Teacher's Helper Affiliate Program Basics
Music Teacher's Helper Affiliate Program Basics Music Teacher's Helper Affiliate Program Basics
Music Teacher's Helper Affiliate Program Basics Brandon Pearce
 
Social media for start ups
Social media for start upsSocial media for start ups
Social media for start upsIncrementa consulting
 
Your Secret Weapon is Content Marketing
Your Secret Weapon is Content MarketingYour Secret Weapon is Content Marketing
Your Secret Weapon is Content Marketingeventmobi
 
Be a Social Media Rockstar and Engage Your Customers!
Be a Social Media Rockstar and Engage Your Customers!Be a Social Media Rockstar and Engage Your Customers!
Be a Social Media Rockstar and Engage Your Customers!Blytheco
 
Idea drive smr presentation (1)
Idea drive smr presentation (1)Idea drive smr presentation (1)
Idea drive smr presentation (1)Iva Lapteva
 

More Related Content

What's hot

6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...Content Marketing Norge
 
Successful corporate content creation
Successful corporate content creationSuccessful corporate content creation
Successful corporate content creationBlogCamp Boston
 
Innovation Women - Build Your Resilience with Positive Thinking Tools
Innovation Women - Build Your Resilience with Positive Thinking ToolsInnovation Women - Build Your Resilience with Positive Thinking Tools
Innovation Women - Build Your Resilience with Positive Thinking ToolsInnovation Women
 
Meaningful Surveys that Drive Engagement Before, During & After Events
Meaningful Surveys that Drive Engagement Before, During & After EventsMeaningful Surveys that Drive Engagement Before, During & After Events
Meaningful Surveys that Drive Engagement Before, During & After EventsHighRoad Solution
 
March 2014 Content Round-Up in Internet Marketing Ninja World
March 2014 Content Round-Up in Internet Marketing Ninja WorldMarch 2014 Content Round-Up in Internet Marketing Ninja World
March 2014 Content Round-Up in Internet Marketing Ninja WorldDeborah Anderson
 
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn OutGoing the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Outprnewswire
 
Personal Branding Through Instagram (1)
Personal Branding Through Instagram (1)Personal Branding Through Instagram (1)
Personal Branding Through Instagram (1)Dini Prathivi
 
Startup Weekend Utrecht 2013 - Your startup in the media
Startup Weekend Utrecht 2013 - Your startup in the mediaStartup Weekend Utrecht 2013 - Your startup in the media
Startup Weekend Utrecht 2013 - Your startup in the mediaLorenz van Gool
 
Effective blogging while doing other full time activities
Effective blogging while doing other full time activitiesEffective blogging while doing other full time activities
Effective blogging while doing other full time activitiesBlogCamp Boston
 
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing Norge
 
8 steps to build trust with content
8 steps to build trust with content8 steps to build trust with content
8 steps to build trust with contentSteve Moran
 
Blogging for Business
Blogging for BusinessBlogging for Business
Blogging for BusinessWill Flavell
 
Blogger Outreach and Online PR
Blogger Outreach and Online PRBlogger Outreach and Online PR
Blogger Outreach and Online PRHugh Anderson
 
Scott Kirsner - Getting Ink
Scott Kirsner - Getting InkScott Kirsner - Getting Ink
Scott Kirsner - Getting InkINBOUND
 
Creating Content that Converts
Creating Content that ConvertsCreating Content that Converts
Creating Content that ConvertsDigitalSherpa
 
A beginners guide to successful blogger outreach
A beginners guide to successful blogger outreachA beginners guide to successful blogger outreach
A beginners guide to successful blogger outreachSelf-employed
 
Music Teacher's Helper Affiliate Program Basics
Music Teacher's Helper Affiliate Program Basics Music Teacher's Helper Affiliate Program Basics
Music Teacher's Helper Affiliate Program Basics Brandon Pearce
 
Your Secret Weapon is Content Marketing
Your Secret Weapon is Content MarketingYour Secret Weapon is Content Marketing
Your Secret Weapon is Content Marketingeventmobi
 

What's hot (20)

6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...
 
Successful corporate content creation
Successful corporate content creationSuccessful corporate content creation
Successful corporate content creation
 
Innovation Women - Build Your Resilience with Positive Thinking Tools
Innovation Women - Build Your Resilience with Positive Thinking ToolsInnovation Women - Build Your Resilience with Positive Thinking Tools
Innovation Women - Build Your Resilience with Positive Thinking Tools
 
Meaningful Surveys that Drive Engagement Before, During & After Events
Meaningful Surveys that Drive Engagement Before, During & After EventsMeaningful Surveys that Drive Engagement Before, During & After Events
Meaningful Surveys that Drive Engagement Before, During & After Events
 
March 2014 Content Round-Up in Internet Marketing Ninja World
March 2014 Content Round-Up in Internet Marketing Ninja WorldMarch 2014 Content Round-Up in Internet Marketing Ninja World
March 2014 Content Round-Up in Internet Marketing Ninja World
 
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn OutGoing the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out
 
Personal Branding Through Instagram (1)
Personal Branding Through Instagram (1)Personal Branding Through Instagram (1)
Personal Branding Through Instagram (1)
 
Startup Weekend Utrecht 2013 - Your startup in the media
Startup Weekend Utrecht 2013 - Your startup in the mediaStartup Weekend Utrecht 2013 - Your startup in the media
Startup Weekend Utrecht 2013 - Your startup in the media
 
Effective blogging while doing other full time activities
Effective blogging while doing other full time activitiesEffective blogging while doing other full time activities
Effective blogging while doing other full time activities
 
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
 
Facebook Marketing Experiment $1 a Day - Program Description
Facebook Marketing Experiment $1 a Day - Program DescriptionFacebook Marketing Experiment $1 a Day - Program Description
Facebook Marketing Experiment $1 a Day - Program Description
 
8 steps to build trust with content
8 steps to build trust with content8 steps to build trust with content
8 steps to build trust with content
 
Blogging for Business
Blogging for BusinessBlogging for Business
Blogging for Business
 
Blogger Outreach and Online PR
Blogger Outreach and Online PRBlogger Outreach and Online PR
Blogger Outreach and Online PR
 
Scott Kirsner - Getting Ink
Scott Kirsner - Getting InkScott Kirsner - Getting Ink
Scott Kirsner - Getting Ink
 
Creating Content that Converts
Creating Content that ConvertsCreating Content that Converts
Creating Content that Converts
 
A beginners guide to successful blogger outreach
A beginners guide to successful blogger outreachA beginners guide to successful blogger outreach
A beginners guide to successful blogger outreach
 
Music Teacher's Helper Affiliate Program Basics
Music Teacher's Helper Affiliate Program Basics Music Teacher's Helper Affiliate Program Basics
Music Teacher's Helper Affiliate Program Basics
 
Social media for start ups
Social media for start upsSocial media for start ups
Social media for start ups
 
Your Secret Weapon is Content Marketing
Your Secret Weapon is Content MarketingYour Secret Weapon is Content Marketing
Your Secret Weapon is Content Marketing
 

Similar to Social Media for Membership Organisations

Be a Social Media Rockstar and Engage Your Customers!
Be a Social Media Rockstar and Engage Your Customers!Be a Social Media Rockstar and Engage Your Customers!
Be a Social Media Rockstar and Engage Your Customers!Blytheco
 
Idea drive smr presentation (1)
Idea drive smr presentation (1)Idea drive smr presentation (1)
Idea drive smr presentation (1)Iva Lapteva
 
2020 RC - Three Places-Formatted - Presented.pptx
2020 RC - Three Places-Formatted - Presented.pptx2020 RC - Three Places-Formatted - Presented.pptx
2020 RC - Three Places-Formatted - Presented.pptxRobertFinn16
 
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Rejoice Ojiaku
 
Personal Branding From Scratch: Creator Advocate Workshop
Personal Branding From Scratch: Creator Advocate WorkshopPersonal Branding From Scratch: Creator Advocate Workshop
Personal Branding From Scratch: Creator Advocate WorkshopRoberto Blake
 
Making Volunteer Engagement Everyone's Job
Making Volunteer Engagement Everyone's JobMaking Volunteer Engagement Everyone's Job
Making Volunteer Engagement Everyone's JobVolunteerMatch
 
Mobilize + OCTribe Presentation
Mobilize + OCTribe PresentationMobilize + OCTribe Presentation
Mobilize + OCTribe PresentationNina Wilkinson
 
Presentation power hour 14 how to drive customers to your website
Presentation power hour 14 how to drive customers to your website Presentation power hour 14 how to drive customers to your website
Presentation power hour 14 how to drive customers to your website TheoRuby
 
Marketing Edition: How we leverage UserTesting
Marketing Edition: How we leverage UserTesting Marketing Edition: How we leverage UserTesting
Marketing Edition: How we leverage UserTesting UserTesting
 
Marketing Substance Abuse Treatment, Prevention and Recovery Programs
Marketing Substance Abuse Treatment, Prevention and Recovery ProgramsMarketing Substance Abuse Treatment, Prevention and Recovery Programs
Marketing Substance Abuse Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
 
LA HUG Mar 2023 - Scaling Community and Brand Affinity Through Advocacy
LA HUG Mar 2023 - Scaling Community and Brand Affinity Through AdvocacyLA HUG Mar 2023 - Scaling Community and Brand Affinity Through Advocacy
LA HUG Mar 2023 - Scaling Community and Brand Affinity Through AdvocacyLital Barkan
 
In a Volunteer Recruitment Rut? Steps to Up Your Tech Game
In a Volunteer Recruitment Rut? Steps to Up Your Tech GameIn a Volunteer Recruitment Rut? Steps to Up Your Tech Game
In a Volunteer Recruitment Rut? Steps to Up Your Tech GameVolunteerMatch
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsLovette Jam Jacosalem
 
Volunteer webinar
Volunteer webinarVolunteer webinar
Volunteer webinarAlicia Diaz
 
Developing a Social Media Strategy in 7 Steps
Developing a Social Media Strategy in 7 StepsDeveloping a Social Media Strategy in 7 Steps
Developing a Social Media Strategy in 7 StepsJay Baer
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsLovette Jam Jacosalem
 
So you created behavioral personas now what
So you created behavioral personas now whatSo you created behavioral personas now what
So you created behavioral personas now whatUXPA Boston
 
Social Media Strategist for Chanel Management en la Universidad de La Salle
Social Media Strategist for Chanel Management en la Universidad de La SalleSocial Media Strategist for Chanel Management en la Universidad de La Salle
Social Media Strategist for Chanel Management en la Universidad de La SalleOlga Berbés Wedel
 
A growth hacking methodology by Blooswell
A growth hacking methodology by BlooswellA growth hacking methodology by Blooswell
A growth hacking methodology by BlooswellAntoine Delanglade
 

Similar to Social Media for Membership Organisations (20)

Be a Social Media Rockstar and Engage Your Customers!
Be a Social Media Rockstar and Engage Your Customers!Be a Social Media Rockstar and Engage Your Customers!
Be a Social Media Rockstar and Engage Your Customers!
 
Idea drive smr presentation (1)
Idea drive smr presentation (1)Idea drive smr presentation (1)
Idea drive smr presentation (1)
 
2020 RC - Three Places-Formatted - Presented.pptx
2020 RC - Three Places-Formatted - Presented.pptx2020 RC - Three Places-Formatted - Presented.pptx
2020 RC - Three Places-Formatted - Presented.pptx
 
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
 
Personal Branding From Scratch: Creator Advocate Workshop
Personal Branding From Scratch: Creator Advocate WorkshopPersonal Branding From Scratch: Creator Advocate Workshop
Personal Branding From Scratch: Creator Advocate Workshop
 
Making Volunteer Engagement Everyone's Job
Making Volunteer Engagement Everyone's JobMaking Volunteer Engagement Everyone's Job
Making Volunteer Engagement Everyone's Job
 
Mobilize + OCTribe Presentation
Mobilize + OCTribe PresentationMobilize + OCTribe Presentation
Mobilize + OCTribe Presentation
 
Presentation power hour 14 how to drive customers to your website
Presentation power hour 14 how to drive customers to your website Presentation power hour 14 how to drive customers to your website
Presentation power hour 14 how to drive customers to your website
 
Marketing Edition: How we leverage UserTesting
Marketing Edition: How we leverage UserTesting Marketing Edition: How we leverage UserTesting
Marketing Edition: How we leverage UserTesting
 
Marketing Substance Abuse Treatment, Prevention and Recovery Programs
Marketing Substance Abuse Treatment, Prevention and Recovery ProgramsMarketing Substance Abuse Treatment, Prevention and Recovery Programs
Marketing Substance Abuse Treatment, Prevention and Recovery Programs
 
LA HUG Mar 2023 - Scaling Community and Brand Affinity Through Advocacy
LA HUG Mar 2023 - Scaling Community and Brand Affinity Through AdvocacyLA HUG Mar 2023 - Scaling Community and Brand Affinity Through Advocacy
LA HUG Mar 2023 - Scaling Community and Brand Affinity Through Advocacy
 
In a Volunteer Recruitment Rut? Steps to Up Your Tech Game
In a Volunteer Recruitment Rut? Steps to Up Your Tech GameIn a Volunteer Recruitment Rut? Steps to Up Your Tech Game
In a Volunteer Recruitment Rut? Steps to Up Your Tech Game
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for Nonprofits
 
Volunteer webinar
Volunteer webinarVolunteer webinar
Volunteer webinar
 
Take That Cv Online
Take That Cv OnlineTake That Cv Online
Take That Cv Online
 
Developing a Social Media Strategy in 7 Steps
Developing a Social Media Strategy in 7 StepsDeveloping a Social Media Strategy in 7 Steps
Developing a Social Media Strategy in 7 Steps
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofits
 
So you created behavioral personas now what
So you created behavioral personas now whatSo you created behavioral personas now what
So you created behavioral personas now what
 
Social Media Strategist for Chanel Management en la Universidad de La Salle
Social Media Strategist for Chanel Management en la Universidad de La SalleSocial Media Strategist for Chanel Management en la Universidad de La Salle
Social Media Strategist for Chanel Management en la Universidad de La Salle
 
A growth hacking methodology by Blooswell
A growth hacking methodology by BlooswellA growth hacking methodology by Blooswell
A growth hacking methodology by Blooswell
 

More from Edo

User-centred content (UX Scotland 2018)
User-centred content (UX Scotland 2018)User-centred content (UX Scotland 2018)
User-centred content (UX Scotland 2018)Edo
 
Measure what matters most - Bob Harper
Measure what matters most - Bob HarperMeasure what matters most - Bob Harper
Measure what matters most - Bob HarperEdo
 
Who do you want to be? - Kate Gray
Who do you want to be? - Kate GrayWho do you want to be? - Kate Gray
Who do you want to be? - Kate GrayEdo
 
UX and your start-up - Alex Barker
UX and your start-up - Alex BarkerUX and your start-up - Alex Barker
UX and your start-up - Alex BarkerEdo
 
User-centred Content - UX Bristol 2017 (Helen Triggs & Mike Dunn)
User-centred Content - UX Bristol 2017 (Helen Triggs & Mike Dunn)User-centred Content - UX Bristol 2017 (Helen Triggs & Mike Dunn)
User-centred Content - UX Bristol 2017 (Helen Triggs & Mike Dunn)Edo
 
Progressive leadership in a disruptive digital age - #FRO16
Progressive leadership in a disruptive digital age - #FRO16Progressive leadership in a disruptive digital age - #FRO16
Progressive leadership in a disruptive digital age - #FRO16Edo
 
Progressive leadership in the digital age
Progressive leadership in the digital age Progressive leadership in the digital age
Progressive leadership in the digital age Edo
 
The Bristol Pound's Digital Strategy
The Bristol Pound's Digital StrategyThe Bristol Pound's Digital Strategy
The Bristol Pound's Digital StrategyEdo
 
Content, Capability and Culture
Content, Capability and CultureContent, Capability and Culture
Content, Capability and CultureEdo
 
Drupal 8 - what's new?
Drupal 8 - what's new?Drupal 8 - what's new?
Drupal 8 - what's new?Edo
 
Brand Building
Brand BuildingBrand Building
Brand BuildingEdo
 
Multi-channel user research (Bath & Bristol Marketing Network)
Multi-channel user research (Bath & Bristol Marketing Network)Multi-channel user research (Bath & Bristol Marketing Network)
Multi-channel user research (Bath & Bristol Marketing Network)Edo
 
Multi Channel User Research
Multi Channel User ResearchMulti Channel User Research
Multi Channel User ResearchEdo
 
Membership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital teamMembership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital teamEdo
 
The future of digital
The future of digitalThe future of digital
The future of digitalEdo
 
Community Benchmarking Research 2012
Community Benchmarking Research 2012Community Benchmarking Research 2012
Community Benchmarking Research 2012Edo
 

More from Edo (16)

User-centred content (UX Scotland 2018)
User-centred content (UX Scotland 2018)User-centred content (UX Scotland 2018)
User-centred content (UX Scotland 2018)
 
Measure what matters most - Bob Harper
Measure what matters most - Bob HarperMeasure what matters most - Bob Harper
Measure what matters most - Bob Harper
 
Who do you want to be? - Kate Gray
Who do you want to be? - Kate GrayWho do you want to be? - Kate Gray
Who do you want to be? - Kate Gray
 
UX and your start-up - Alex Barker
UX and your start-up - Alex BarkerUX and your start-up - Alex Barker
UX and your start-up - Alex Barker
 
User-centred Content - UX Bristol 2017 (Helen Triggs & Mike Dunn)
User-centred Content - UX Bristol 2017 (Helen Triggs & Mike Dunn)User-centred Content - UX Bristol 2017 (Helen Triggs & Mike Dunn)
User-centred Content - UX Bristol 2017 (Helen Triggs & Mike Dunn)
 
Progressive leadership in a disruptive digital age - #FRO16
Progressive leadership in a disruptive digital age - #FRO16Progressive leadership in a disruptive digital age - #FRO16
Progressive leadership in a disruptive digital age - #FRO16
 
Progressive leadership in the digital age
Progressive leadership in the digital age Progressive leadership in the digital age
Progressive leadership in the digital age
 
The Bristol Pound's Digital Strategy
The Bristol Pound's Digital StrategyThe Bristol Pound's Digital Strategy
The Bristol Pound's Digital Strategy
 
Content, Capability and Culture
Content, Capability and CultureContent, Capability and Culture
Content, Capability and Culture
 
Drupal 8 - what's new?
Drupal 8 - what's new?Drupal 8 - what's new?
Drupal 8 - what's new?
 
Brand Building
Brand BuildingBrand Building
Brand Building
 
Multi-channel user research (Bath & Bristol Marketing Network)
Multi-channel user research (Bath & Bristol Marketing Network)Multi-channel user research (Bath & Bristol Marketing Network)
Multi-channel user research (Bath & Bristol Marketing Network)
 
Multi Channel User Research
Multi Channel User ResearchMulti Channel User Research
Multi Channel User Research
 
Membership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital teamMembership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital team
 
The future of digital
The future of digitalThe future of digital
The future of digital
 
Community Benchmarking Research 2012
Community Benchmarking Research 2012Community Benchmarking Research 2012
Community Benchmarking Research 2012
 

Recently uploaded

CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...anilsa9823
 
Spotify AI DJ Deck - The Agency at University of Florida
Spotify AI DJ Deck - The Agency at University of FloridaSpotify AI DJ Deck - The Agency at University of Florida
Spotify AI DJ Deck - The Agency at University of Floridajorirz24
 
GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...
GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...
GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...Mona Rathore
 
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash PaymentTop Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Paymentanilsa9823
 
Website research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazineWebsite research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazinesamuelcoulson30
 
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779Delhi Call girls
 
Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...
Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...
Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...baharayali
 
"Ready to elevate your Instagram? Let's go
"Ready to elevate your Instagram? Let's go"Ready to elevate your Instagram? Let's go
"Ready to elevate your Instagram? Let's goSocioCosmos
 
Call Girls In Andheri East Call 9167673311 Book Hot And Sexy Girls
Call Girls In Andheri East Call 9167673311 Book Hot And Sexy GirlsCall Girls In Andheri East Call 9167673311 Book Hot And Sexy Girls
Call Girls In Andheri East Call 9167673311 Book Hot And Sexy GirlsPooja Nehwal
 
Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779
Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779
Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779Delhi Call girls
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxednyonat
 
O9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenO9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenSapana Sha
 
Call^ Girls Delhi Independent girls Chanakyapuri 9711199012 Call Me
Call^ Girls Delhi Independent girls Chanakyapuri 9711199012 Call MeCall^ Girls Delhi Independent girls Chanakyapuri 9711199012 Call Me
Call^ Girls Delhi Independent girls Chanakyapuri 9711199012 Call MeMs Riya
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECall girl Jaipur
 
Interpreting the brief for the media IDY
Interpreting the brief for the media IDYInterpreting the brief for the media IDY
Interpreting the brief for the media IDYgalaxypingy
 

Recently uploaded (20)

CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
 
Spotify AI DJ Deck - The Agency at University of Florida
Spotify AI DJ Deck - The Agency at University of FloridaSpotify AI DJ Deck - The Agency at University of Florida
Spotify AI DJ Deck - The Agency at University of Florida
 
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
 
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
 
9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service
9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service
9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service
 
GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...
GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...
GREAT OPORTUNITY Russian Call Girls Kirti Nagar 9711199012 Independent Escort...
 
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash PaymentTop Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
 
Russian Call Girls Rohini Sector 37 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 37 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...Russian Call Girls Rohini Sector 37 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 37 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
 
Website research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazineWebsite research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazine
 
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
 
Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...
Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...
Top Astrologer, Kala ilam specialist in USA and Bangali Amil baba in Saudi Ar...
 
"Ready to elevate your Instagram? Let's go
"Ready to elevate your Instagram? Let's go"Ready to elevate your Instagram? Let's go
"Ready to elevate your Instagram? Let's go
 
Call Girls In Andheri East Call 9167673311 Book Hot And Sexy Girls
Call Girls In Andheri East Call 9167673311 Book Hot And Sexy GirlsCall Girls In Andheri East Call 9167673311 Book Hot And Sexy Girls
Call Girls In Andheri East Call 9167673311 Book Hot And Sexy Girls
 
Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779
Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779
Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
 
O9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenO9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking Men
 
Call^ Girls Delhi Independent girls Chanakyapuri 9711199012 Call Me
Call^ Girls Delhi Independent girls Chanakyapuri 9711199012 Call MeCall^ Girls Delhi Independent girls Chanakyapuri 9711199012 Call Me
Call^ Girls Delhi Independent girls Chanakyapuri 9711199012 Call Me
 
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS LiveVip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
 
Interpreting the brief for the media IDY
Interpreting the brief for the media IDYInterpreting the brief for the media IDY
Interpreting the brief for the media IDY
 

Social Media for Membership Organisations

  • 1. Social Media for Membership Organisations Membership Breakfast Club
  • 3. Why do membership organisations use social media? MEMBERSHIP BREAKFAST CLUB
  • 4. A few examples ● Awareness building ● CRM ● Recruitment/ retention ● Tracking sentiment/ trends ● Influencing MEMBERSHIP BREAKFAST CLUB
  • 5. There is a lot to choose from... MEMBERSHIP BREAKFAST CLUB
  • 6. Step 1 - Start with your audience/ members MEMBERSHIP BREAKFAST CLUB
  • 7. Ask yourself the following ● Where are our members? ● Where do they want to speak to us/ talk about us? ● What do they want from us? MEMBERSHIP BREAKFAST CLUB Don’t know the answers? Ask!
  • 8. Step 2 - Look at yourself MEMBERSHIP BREAKFAST CLUB
  • 9. Ask yourself the following - be honest ● Do we have things to say? ● Do we have the right resource in place? ● Do we have the right skills? ● Do we have the tools we need? ● Do we know what we want to achieve? MEMBERSHIP BREAKFAST CLUB
  • 10. Step 3 - Channel selection MEMBERSHIP BREAKFAST CLUB
  • 11. Key questions to ask before joining a social network ● Will our members want to speak to us here/ will we be relevant here? ● Can we create a steady stream of high quality content that’s relevant to that social network e.g. images/ video? ● Will our current resources/ skills be enough? ● How will we ensure that people find us here? MEMBERSHIP BREAKFAST CLUB
  • 12. Step 4 - Your tone of voice & content MEMBERSHIP BREAKFAST CLUB
  • 13. It’s what you say AND how you say it ● Decide how you want to speak to your audience ● Think how to structure your copy - how can it be interesting and open ● Focus on what is likely to provoke a response from your audience MEMBERSHIP BREAKFAST CLUB
  • 14. A picture says a thousand words (sometimes) ● Rich content is key ● What do you have? What can you create? ● Where can you source content from in your organisation? ● Do you really need that video….. MEMBERSHIP BREAKFAST CLUB
  • 18. ● Don’t play ‘social media by numbers’ ● Find out what your audience like by varying content ● Use analytics to keep an eye on what works and what does not Experiment! Don’t be afraid to ‘fail’ MEMBERSHIP BREAKFAST CLUB
  • 19. Step 5 - Getting your tools right MEMBERSHIP BREAKFAST CLUB
  • 20. There’s no need to break the bank 3rd Party Management Tools MEMBERSHIP BREAKFAST CLUB Native Tools 3rd Party insight Tools
  • 21. MEMBERSHIP BREAKFAST CLUB Step 6 - The art of conversation
  • 22. Community Management ● Set up relevant keywords in your monitoring tool ● Have resource in place to get involved in conversation ● Think of every conversation as a chance to effect behaviour change ● Carefully consider how your social media links to your CRM MEMBERSHIP BREAKFAST CLUB
  • 23. Step 7 - Measurement and proving success MEMBERSHIP BREAKFAST CLUB
  • 24. Measurement ● Engagement metrics - benchmark over time ● Reach - where important (Facebook) ● Site traffic generated (quality as well as click throughs) ● Conversions and assisted conversions ● Qualitative - capture positive examples from your community management MEMBERSHIP BREAKFAST CLUB
  • 25. Step 8 - Paid MEMBERSHIP BREAKFAST CLUB
  • 26. To pay or not to pay... ● Be sure you know what you want to achieve and how you’re going to measure it ● Experiment with your content ● It can be a great opportunity to speak to new audiences MEMBERSHIP BREAKFAST CLUB
  • 28. Handle with care… ● Social Integration ● The Social Business ● Pro-active engagement MEMBERSHIP BREAKFAST CLUB
  • 29. In Summary ● Research your audience - know where they are and where they want to engage with you ● Choose your channels carefully ● Ensure you have the right skills and resource in place ● Ensure you are able to surface the right content ● Experiment ● Track and measure MEMBERSHIP BREAKFAST CLUB
  • 30. Sift Digital 0117 915 9610 info@siftdigital.co.uk MEMBERSHIP BREAKFAST CLUB