The future of digital will be driven by consumer need. Thriving organisations will be those who can understand and meet their specific audiences' needs.

1. THE FUTURE OF DIGITAL
FORWARD THINKING

2. The future of digital will be
driven by consumers
demanding immediate,
authentic, personalised
experiences.

3. Brands need to respond
by creating a high quality
digital ecosystem.

4. They tell compelling stories with
emotional immediacy.

5. They learn to make content
production smarter.

8. Open up the doors;
Nesta’s real-time
content curation

9. Co-creation; empower
communities to take
ownership

12. What will successful social brands
be doing in the future?

13. The future has already begun...

14. More pressure for brands to provide
quality audience relevant content in their
social spaces.
At the heart of this will be high quality
storytelling and inspiring rich content.

15. Quality content
sets up
opportunities for
conversation.
Brands must
resource
accordingly.

16. Better resourced social
media teams able to
adapt and react to
every opportunity
opened.

17. Forward thinking senior
marketing teams

18. Cohesive content
marketing strategy

20. The ability to say no

21. THANKS!