Making Volunteer EngagementEveryone’s JobJennifer Bennett @JenBennettCVACVA, Senior Manager, Education & TrainingMatt Wall...
To hear the presentationMaking Volunteer Engagement Everyone’s                    by phone call:Job                       ...
Agenda• Discuss how to move your volunteer engagement  program from where it is to where you want it to go.• Address ident...
OutcomesAt the end of this presentation you will be able to• Evaluate where your volunteer engagement program is  and wher...
Where do you want to go?Depending on where you start you may have further to go –  What is your vision for volunteer engag...
Identify StakeholdersWho plays a role in your organization? How do they feel about engaging volunteers in new ways?• Stake...
Create a Communication PlanBased on your volunteer engagement continuum create a plan  for each group or each individual s...
Starting an Action PlanFirst, assess your stakeholder continuum.• Identify your champions• Assess the barriers   – Attitud...
Create BenchmarksWorking from your starting point identify the milestones or  benchmarks that will help you achieve your p...
Create a TimelineWhen can you complete your benchmarks? Be realistic – you still have to accomplish the rest of your job.•...
Opportunities for EngagementFinally, after all the pieces are in place, you want to start   working with your champions to...
Make your Plan a Reality!Remember the strategies for success.• Start small and work with your champions• Refer back to you...
ResourcesLearning CenterFind upcoming webinar dates, how-to videos and morehttp://learn.volunteermatch.orgVolunteerMatch C...
Thanks for attending!Join us online:       Like us on Facebook:       www.Facebook.com/VolunteerMatch       Follow us on T...
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Making Volunteer Engagement Everyone's Job

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Too often the role of engaging volunteers falls exclusively to the volunteer program manager. It's not uncommon to hear the phrase "your volunteers" used within organizations. How do you make volunteer engagement everyone's job? This webinar will provide you with the tools to become an advocate for volunteer engagement. Learn how to create a step by step communication plan to reinforce the importance of volunteer engagement to key stakeholders within your organization.

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Making Volunteer Engagement Everyone's Job

  1. 1. Making Volunteer EngagementEveryone’s JobJennifer Bennett @JenBennettCVACVA, Senior Manager, Education & TrainingMatt Wallace @ItsMattWallaceSenior Associate, Nonprofit Relations Page
  2. 2. To hear the presentationMaking Volunteer Engagement Everyone’s by phone call:Job (415) 655-0056 Access Code: 690-784-930 Jennifer Bennett @JenBennettCVA CVA, Senior Manager, Education & Training Matt Wallace @ItsMattWallace Senior Associate, Nonprofit Relations Follow this webinar on Twitter to join the conversation! Hash tag: #VMlearnJennifer Bennett, CVA, Senior Manager, Education & Training 2
  3. 3. Agenda• Discuss how to move your volunteer engagement program from where it is to where you want it to go.• Address identifying and communicating with stakeholders.• Communication plan for stakeholders.• Action plan for evolving your program.• Investigate opportunities to engage volunteers in the process. 3
  4. 4. OutcomesAt the end of this presentation you will be able to• Evaluate where your volunteer engagement program is and where you want it to go.• Identify stakeholders in your organization and create an communication plan for each stakeholder• Create an action plan to accomplish your volunteer engagement goals• Identify how and where you can involve volunteers in this process 4
  5. 5. Where do you want to go?Depending on where you start you may have further to go – What is your vision for volunteer engagement?• Strategic planning – where do you want your program to be in 5 years?• Nurture and foster vision to your organization• May not be adopted by all levels in the organization• Consider what’s possible around expansion of impact 5
  6. 6. Identify StakeholdersWho plays a role in your organization? How do they feel about engaging volunteers in new ways?• Stakeholders could be organization leadership, staff, volunteers, or donors.• Assess where each stakeholder is on the engagement continuum – “I’m evaluating our volunteer engagement program. I’d love to get your ideas” – One on one conversations – Opportunity for you to learn – don’t defend or attempt to change minds• Group stakeholders into champions, those seeking more information, and those opposed to expanding volunteer engagement. 6
  7. 7. Create a Communication PlanBased on your volunteer engagement continuum create a plan for each group or each individual stakeholder.• What type of information should be included? – Quantitative – volunteer hours, number of clients served – Qualitative – quotes or feedback from clients – Opportunity for volunteer engagement• Internal communication and external communication – Different audiences need different styles and tones – overarching message should be the same.• Formal and informal communication channels – Newsletter – formal, external facing. Who is included on the mailing list? – Email/social media – less formal, internal and external – Daily conversations/communication – informal 7
  8. 8. Starting an Action PlanFirst, assess your stakeholder continuum.• Identify your champions• Assess the barriers – Attitudes – Staff, money and other resources – Where can you make progress, and where are the big walls?• Is there an natural starting point or path for action? – Remember where you want to go – 5 year strategic plan 8
  9. 9. Create BenchmarksWorking from your starting point identify the milestones or benchmarks that will help you achieve your plan.• Engagement goals – New volunteer opportunities, new programs/departments using volunteers• Communication goals – Internal communication strategies, external communication strategies• Volunteer program goals – Leadership opportunities within volunteer program 9
  10. 10. Create a TimelineWhen can you complete your benchmarks? Be realistic – you still have to accomplish the rest of your job.• Engage volunteers to help you – You remove the barriers, volunteers build the program• Leadership volunteers can help build the plan – New roles for volunteers – New opportunities for volunteers to use skills – Model the volunteer engagement you want to see 10
  11. 11. Opportunities for EngagementFinally, after all the pieces are in place, you want to start working with your champions to create new opportunities.• What are the organization/program needs?• Engage supervising staff in position description and screening – Skills, experience needed, who would be successful at this?, what training and supervision is needed? – Engage volunteers to write the actual position, supervising staff reviews position 11
  12. 12. Make your Plan a Reality!Remember the strategies for success.• Start small and work with your champions• Refer back to your strategic plan and goals. – It’s okay to reevaluate where you’re going as the program starts to evolved.• Don’t get discouraged – Tout your successes and evaluate and learn from your mistakes. 12
  13. 13. ResourcesLearning CenterFind upcoming webinar dates, how-to videos and morehttp://learn.volunteermatch.orgVolunteerMatch CommunityAsk and answer questions after the webinar – use keywords Skilled Volunteershttp://community.volunteermatch.org/volunteerRelated Webinar Topics:•Creating a Comprehensive and Engaging Volunteer Training Program•Where Do I Go From Here? Evolving your Volunteer Program for More Involvement•Walking the Walk: Engage Volunteers in your Volunteer Engagement Program 13
  14. 14. Thanks for attending!Join us online: Like us on Facebook: www.Facebook.com/VolunteerMatch Follow us on Twitter: @VolunteerMatch Visit Engaging Volunteers, our nonprofit blog: blogs.volunteermatch.org/engagingvolunteers/For any questions contact:Jennifer Bennett(415) 321-3639@JenBennettCVAjbennett@volunteermatch.org 14

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