This talk was presented on Saturday 8 March at SXSW Interactive 2008.
The internet and web technologies have torn down a lot of walls. But for every new, empowering opportunity, there’s some slimeball trying to make a quick buck off “harnessing user-generated content.” As artists, how do we tell one from the other? And as creators, how do we invite community participation with the respect it deserves? Join internet pioneer Derek Powazek for an inside look at how forward-thinking companies are innovating media by empowering readers to become writers, consumers to become creators. Powazek will share his experiences from Pixish, his new creative community source, and Fray, a book series that sprang from a virtual community; as well as insights on community-first companies online.