This document discusses using social media for business. It explains why social media is important, noting statistics about major platforms like Facebook, Twitter, YouTube and LinkedIn. It discusses choosing the right social media platforms for a business based on its audience. Platforms like Facebook, Twitter, LinkedIn, blogs, online communities and social bookmarking are compared in terms of their suitability for customer communication, brand exposure and search engine optimization. The document also provides tips for how to engage and behave on social media to develop business skills.

1. Social Media for Business
Kathryn Leech
(10:00-10:15)

2. a little bit about me!
• 6 years Digital Marketing experience
• Lover of all things Search
• Self diagnosed PPC Geek
• Social Media obsessive
• CIM Digital Marketing Diploma Lecturer
• Tweet me kat_biznetiis
• Email: kathryn.leech@biznetiis.com

3. chitchat today will cover
1. seriously.....why social media?
2. which train?....choosing the right platform
3. hi, my name is....how to be social

4. seriously.....why social media?

5. you can’t ignore the facts
• facebook tops Google for weekly traffic in the
US
• Twitter now has 190m user accounts, with
65m tweets a day
• 80% of companies use social media for
recruitment, 95% of these use LinkedIN
• 50% of the mobile Internet traffic in the UK is
for facebook

6. you can’t ignore the facts
• YouTube is the 2nd largest Search Engine in
the world.
• Studies show that Wikipedia is as accurate as
Encyclopaedia Britannica
• 78% of consumers trust peer
recommendations, only 14% trust adverts
• If facebook were a country it would be the 3rd
largest in the World!

7. world of mouth marketing
• 91% of marketers are using social media
• The top social networking websites used by
marketers are:
– (74%)
– (65%)
– (63%)
– (60%)
• Nearly two-thirds of companies (61%) say that social
media provides tremendous opportunities for their
business

8. the proof is in the pudding!

9. which train?...choosing the right
platform

10. to tweet or not to tweet?
• Know your audience
– Demographics
– Industry
• Where are they online?
– Social networks
– Blogging
– Online Communities

11. Good For:
 Customer Communication
– Interaction with brand
– Promotions / competition
– Customer service
 Brand Exposure
– Branded page
– Customisation
– Facebook Advertising
Good for:
 Customer Communication
– Trending topics
– # tags
– Saved Search
 Brand Exposure
– Viral capability
– Integration with your
website
Checkout asosreviews.com – Twitter fed user generated content on products

12. Good For:
 Brand Exposure
– Effective for personal
branding
– Strong professional profile
– Thought leadership within
groups, establish yourself as
expert in your field
 Search Engine Optimisation
– High page rank
– Brand name search rankings
Good for:
 Customer Communication
– Entertain, inform and engage
with customers
– Dynamic content, adds depth
to website content
 Brand Exposure
– Build your channel and
promote your offering
 Search Engine Optimisation
– High page ranks and linking
opportunity back to your
website

13. Good For:
 Brand Exposure
– Thought leadership within
groups, establish yourself
as expert in your field
 Search Engine
Optimisation
– Capitalise on topical
subjects (keyword rich)
– Real-time search indexing
– Links
Good for:
 Customer Communication
– Provide in-depth
information
– More social than a news
release on a website
– Interactivity - dynamic
content
 Website Traffic
– Direct subscribers to more
information and calls to
action on website

14. Social Bookmarking
Very Good For:
 Search Engine Optimisation
– Indexed quickly
– Likely to get picked up by
bloggers
– Links, links and more links
 Brand Exposure (digg)
– Good for sharing news /
blogs
– Ensure that content is not
too adverty
Good for:
 Website Traffic
– Community aspect shares your
information with like minded
individuals
– Share aspects increases viral
marketing activity

15. hi my name is....how to be social
Mark
Zuckerberg

16. develop your social media skills
• Listen then talk
• Engage in conversations
around your brand,
product, service
• Soft sell, remember your
in a social space
• Present yourself as you
would in person
• Manage your reputation
Checkout socialmention.com to keep an eye on what people are saying about your brand

17. Summary:
Be creative
Be honest and courteous (ask
permission)
Be individual
Be conscious of the audience
Update regularly
behave like a social networker

18. THANK YOU
Questions
Tweet me kat_biznetiis
Email: kathryn.leech@biznetiis.com

19. Information Sources
• E-consultancy Internet Statistics Compendium 2010
• Socialnomics Social Media ROI
• Socialnomics Social Media Revolution
• Social Media Energy – Social Media Revolution 2010
• CMO’s guide to the Social Media Landscape