This document discusses the benefits of translating a website into other languages to reach a wider global audience. It notes that English speakers now only account for about 25% of internet users, down from 30% a few years ago. Different approaches to translation like using Google Translate, maintaining separate language sites, or translating at the post level are presented. The document also evaluates approaches based on translation costs, maintenance costs, SEO value in driving traffic, and user experience. It highlights Transposh as a best-of-breed solution for same content, different language translation that can be installed on WordPress in under 5 minutes and translates all content.

1. Lost in Translation (options)
WP-TLV March 2013

2. Why bother translating your site?
English is the primary language
of only ~25% of the audience
(down from ~30% a few years
ago)
How many users can read
Hebrew?
Ignoring this = losing potential
traffic

3. Not convinced?
Change in traffic for a German language site after installing
Transposh

4. Different approaches
● Google Translate widget
● Maintain a site per language
● Post level translation
● SCDL (Same content, different language)

5. Different approaches 2
● Manual Translation - complete
● Automatic Translation - complete
● Mixed solution

6. Evaluating approaches
● Translation Cost
● Operation (Maintanance) Cost
● SEO Value (driving traffic)
● User experience

7. Transposh - best of breed SCDL
● Live on your wordpress in under 5 minutes
● Everything gets translated (*)
● Improve at will
● Very simple - many advanced customizations
● Frontend WYSIWYG