1. discovery engagement reaction
Self awarness
External Influence
People having problem into a new envi-
ronment, and they figure out something
is wrong
Thouugh outter information knowing
there are ways make new environment
less harsh
Acknowledge
Purchase
• Physical bookstore
• Amazon
• Etc
• Share with community + family + friends
• Train newbie
• Mention on social media
• Soocial media like Linked-in
• Ted-talk
Online
• Poster
• Promotion speech
• Public signing
Offline
• Social media, Facebook, twitter, etc.
• Quora, Zhihu
• Ted
• Youtube
VUCA CONCEPT BRANDING
USER EXPERIENCE MAP
THE AUDIENCE
• THE JUNIOR IN JOB MARKET
• FRESHMAN
• LEADERS IN VARIOUS DOMAIN
• THIS PRODUCT IS MORE LIKE A METAPHYSICAL CON
CEPT, HELPING PEOPLE INVOLVE INTO A NEW ENVI
RONMENT
INFLUENCERS
• SOCIAL ACCEPTANCE OF COMMUNITY + FAMILLY + FRIENDS
• HELPS IN PEOPLE INVOLVING INTO A NEW ENVIRONMENT