SlideShare a Scribd company logo
TWEETS FOR BALLS
              TWEETING FOR GOOD


Multipack Presents: Responsive Web Design / Show & Tell
                 12th November 2011
I HAVE A PROBLEM…

• Twitter   (Not So) Anonymous

• Tweeting   for over 5 years (8 November 2006)

• Over   27,000 tweets

• Average   15 tweets per day
EUREKA!

• Tweets   For Boobs (@tweetsforboobs)

• I’m   a man

• No    male equivalent

• Movember      (movember.com)

• Personal   goal
THE FOUNDATIONS

• Just   Giving (justgiving.com)

• Giv2    - JG hack by Simon Painter (giv2.it)

• Txt    donations (justtextgiving.com)

• “#giv2    @tweetsforballs £10”
WHO NEEDS TO PLAN?

• One   week to design, develop and build

• November    known as male cancer awareness month

• Missed   the boat in 2010

• Determined    to launch something
MAN UP!

• Time   to crowd source

• Sam   Hardacre (@nocturnalmonkey)

• Anthony    Killeen (@MrQwest)

• Project   Pier (projectpier.org)

• Dropbox     (dropbox.com)

• Subversion    (websvn.info)
KEEP THINGS SIMPLE

• Eliminate   the fluff

• Focus   on core objective

• Release   Early, Release Often

• Make    the most of available talent
DESIGNER’S TOOLKIT

• Balsamiq   (balsamiq.com) & iMockups (imockups.com)

• Twitter   Bootstrap (twitter.github.com/bootstrap)

• HTML5     Boilerplate

• Live Tweet Aggregator    (conftweets.com)

• Designing   In The Browser
WHERE’S YOUR BALLS?
• Tongue   in cheek concept

• Risqué   angle

• Introduce   some character & personality
ELEVENTH HOUR

• Fundamental    process flawed

• Just   Giving Campaigns ≠ Giv2

• How     do we track and promote progress?
THE SOLUTION

• Ask    the people behind it (Twitter and email)

• Donation    history stored on giv2.it

• Possible   methods for accessing data

• Created    XML (RSS) feed of donations

• Just   Giving campaigns track "offline" donations
SKIN OF OUR TEETH

• Campaign   and website launched on 1st November (just!)

• Promoted   on Twitter and Facebook

• Spread   the word offline
POST LAUNCH

• Raised    £79 so far

• Competing        with Movember

• Need     to increase exposure

• Viral   gimmicks or incentives

• Any     ideas?
LESSONS LEARNED

• Thoroughly     test process

• Plan   ahead

• Allow   more time

• Prepare   and distribute press release

• Spread   the word in advance
CHEERS

• tweetsforballs.org   / @tweetsforballs

• "#giv2   @tweetsforballs £5"

• Every   pound helps

• Send    your thoughts to @Si

More Related Content

What's hot

Net cd fchallenge_2017-02-16
Net cd fchallenge_2017-02-16Net cd fchallenge_2017-02-16
Net cd fchallenge_2017-02-16
Open Data Portal Österreich
 
Bring Your Social Media Alive with VIDEO!
Bring Your Social Media Alive with VIDEO!Bring Your Social Media Alive with VIDEO!
Bring Your Social Media Alive with VIDEO!
Joanne DelBalso
 
Online sticky boards!
Online sticky boards!Online sticky boards!
Online sticky boards!
cczulada
 
Drupal contribution
Drupal contribution Drupal contribution
Drupal contribution
Rakesh James
 
Houston Association Of Realtors Digital Spring Training Camp 2010
Houston Association Of Realtors Digital Spring Training Camp 2010Houston Association Of Realtors Digital Spring Training Camp 2010
Houston Association Of Realtors Digital Spring Training Camp 2010
Doug Devitre
 
Community Engagement FTW
Community Engagement FTW Community Engagement FTW
Community Engagement FTW
Aniket Pant
 
Internet`s a flop! 6 juni 2012
Internet`s a flop! 6 juni 2012 Internet`s a flop! 6 juni 2012
Internet`s a flop! 6 juni 2012
ToneSkartveit
 

What's hot (7)

Net cd fchallenge_2017-02-16
Net cd fchallenge_2017-02-16Net cd fchallenge_2017-02-16
Net cd fchallenge_2017-02-16
 
Bring Your Social Media Alive with VIDEO!
Bring Your Social Media Alive with VIDEO!Bring Your Social Media Alive with VIDEO!
Bring Your Social Media Alive with VIDEO!
 
Online sticky boards!
Online sticky boards!Online sticky boards!
Online sticky boards!
 
Drupal contribution
Drupal contribution Drupal contribution
Drupal contribution
 
Houston Association Of Realtors Digital Spring Training Camp 2010
Houston Association Of Realtors Digital Spring Training Camp 2010Houston Association Of Realtors Digital Spring Training Camp 2010
Houston Association Of Realtors Digital Spring Training Camp 2010
 
Community Engagement FTW
Community Engagement FTW Community Engagement FTW
Community Engagement FTW
 
Internet`s a flop! 6 juni 2012
Internet`s a flop! 6 juni 2012 Internet`s a flop! 6 juni 2012
Internet`s a flop! 6 juni 2012
 

Viewers also liked

Adolescent literacy summit 2013
Adolescent literacy summit 2013Adolescent literacy summit 2013
Adolescent literacy summit 2013
David OBrien
 
Immagina n°10
Immagina n°10Immagina n°10
Immagina n°10
Giovanni Poletti
 
Derechos de imagen by borjalan & smg
Derechos de imagen by borjalan & smgDerechos de imagen by borjalan & smg
Derechos de imagen by borjalan & smg
Borja Landaburu
 
Torino 4 def_stampabile
Torino 4 def_stampabileTorino 4 def_stampabile
Torino 4 def_stampabile
Giovanni Poletti
 
5th Adolescent Literacy Conference June 2015
5th Adolescent Literacy Conference June 20155th Adolescent Literacy Conference June 2015
5th Adolescent Literacy Conference June 2015
scasassa
 
Chairman Mao fake Facebook
Chairman Mao fake FacebookChairman Mao fake Facebook
Chairman Mao fake Facebook
Jillye134
 
Estandares De Conducta En Ambientes Multiculturales
Estandares De Conducta En Ambientes MulticulturalesEstandares De Conducta En Ambientes Multiculturales
Estandares De Conducta En Ambientes Multiculturales
Leticia Molina
 
Words And Images Webinar Rev
Words And Images Webinar RevWords And Images Webinar Rev
Words And Images Webinar Rev
dougfisher
 
Doug Fisher Presentation - EPO
Doug Fisher Presentation - EPODoug Fisher Presentation - EPO
Doug Fisher Presentation - EPO
klattimo
 
Vocabulary and adolescent literacy for resa
Vocabulary and adolescent literacy for resaVocabulary and adolescent literacy for resa
Vocabulary and adolescent literacy for resa
Donna Murray
 
Engaging Adolescent Readers (Great Smokies Reading Council)
Engaging Adolescent Readers (Great Smokies Reading Council)Engaging Adolescent Readers (Great Smokies Reading Council)
Engaging Adolescent Readers (Great Smokies Reading Council)
Kenneth McKee
 
Estudio de inversión publicitaria online
Estudio de inversión publicitaria onlineEstudio de inversión publicitaria online
Estudio de inversión publicitaria online
Raymundo González
 

Viewers also liked (13)

Adolescent literacy summit 2013
Adolescent literacy summit 2013Adolescent literacy summit 2013
Adolescent literacy summit 2013
 
Immagina n°10
Immagina n°10Immagina n°10
Immagina n°10
 
Derechos de imagen by borjalan & smg
Derechos de imagen by borjalan & smgDerechos de imagen by borjalan & smg
Derechos de imagen by borjalan & smg
 
Torino 4 def_stampabile
Torino 4 def_stampabileTorino 4 def_stampabile
Torino 4 def_stampabile
 
Proposta pla d'ocupació 13 06-10
Proposta pla d'ocupació 13 06-10Proposta pla d'ocupació 13 06-10
Proposta pla d'ocupació 13 06-10
 
5th Adolescent Literacy Conference June 2015
5th Adolescent Literacy Conference June 20155th Adolescent Literacy Conference June 2015
5th Adolescent Literacy Conference June 2015
 
Chairman Mao fake Facebook
Chairman Mao fake FacebookChairman Mao fake Facebook
Chairman Mao fake Facebook
 
Estandares De Conducta En Ambientes Multiculturales
Estandares De Conducta En Ambientes MulticulturalesEstandares De Conducta En Ambientes Multiculturales
Estandares De Conducta En Ambientes Multiculturales
 
Words And Images Webinar Rev
Words And Images Webinar RevWords And Images Webinar Rev
Words And Images Webinar Rev
 
Doug Fisher Presentation - EPO
Doug Fisher Presentation - EPODoug Fisher Presentation - EPO
Doug Fisher Presentation - EPO
 
Vocabulary and adolescent literacy for resa
Vocabulary and adolescent literacy for resaVocabulary and adolescent literacy for resa
Vocabulary and adolescent literacy for resa
 
Engaging Adolescent Readers (Great Smokies Reading Council)
Engaging Adolescent Readers (Great Smokies Reading Council)Engaging Adolescent Readers (Great Smokies Reading Council)
Engaging Adolescent Readers (Great Smokies Reading Council)
 
Estudio de inversión publicitaria online
Estudio de inversión publicitaria onlineEstudio de inversión publicitaria online
Estudio de inversión publicitaria online
 

Similar to Tweets For Balls

Social Media at the Community of Christ
Social Media at the Community of ChristSocial Media at the Community of Christ
Social Media at the Community of Christ
Shane Adams
 
Social Media Efficiency 5 31-12
Social Media Efficiency 5 31-12Social Media Efficiency 5 31-12
Social Media Efficiency 5 31-12
mydutchuncle
 
Making Your Website Fork for You
Making Your Website Fork for YouMaking Your Website Fork for You
Making Your Website Fork for You
Jason Molin
 
Digital storytelling (especially liveblogging)
Digital storytelling (especially liveblogging)Digital storytelling (especially liveblogging)
Digital storytelling (especially liveblogging)
Steve Buttry
 
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...
TravelMedia.ie
 
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Stockholm 2016
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Stockholm 2016How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Stockholm 2016
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Stockholm 2016
TravelMedia.ie
 
TBEX Europe 2016, How to Trend on Twitter, Michael Collins
TBEX Europe 2016, How to Trend on Twitter, Michael CollinsTBEX Europe 2016, How to Trend on Twitter, Michael Collins
TBEX Europe 2016, How to Trend on Twitter, Michael Collins
TBEX
 
Killer Content Strategies #SearchLondon
Killer Content Strategies #SearchLondonKiller Content Strategies #SearchLondon
Killer Content Strategies #SearchLondon
Lisa Myers
 
FROM COUCH TO CAST
FROM COUCH TO CASTFROM COUCH TO CAST
FROM COUCH TO CAST
Justice Mitchell
 
Social Media Strategy for Historypin.com
Social Media Strategy for Historypin.comSocial Media Strategy for Historypin.com
Social Media Strategy for Historypin.com
Nima Moinpour
 
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)
HelpAttack!
 
How journalists can use Facebook and Twitter
How journalists can use Facebook and TwitterHow journalists can use Facebook and Twitter
How journalists can use Facebook and Twitter
Steve Buttry
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
Annie Lynsen
 
Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for Nonprofit
Nicki Hicks
 
Tumblr: The Marketing Powerhouse Your Nonprofit May Be Overlooking
Tumblr: The Marketing Powerhouse Your Nonprofit May Be OverlookingTumblr: The Marketing Powerhouse Your Nonprofit May Be Overlooking
Tumblr: The Marketing Powerhouse Your Nonprofit May Be Overlooking
Amanda McCormick
 
Community engagement nypa
Community engagement nypaCommunity engagement nypa
Community engagement nypa
Steve Buttry
 
Planning and Delivering Digital Stories
Planning and Delivering Digital StoriesPlanning and Delivering Digital Stories
Planning and Delivering Digital Stories
Steve Buttry
 
How to build community on social media
How to build community on social mediaHow to build community on social media
How to build community on social media
Sarah Khan
 
Using Twitter for research
Using Twitter for researchUsing Twitter for research
Using Twitter for research
Steve Buttry
 
Digital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community NewsDigital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community News
Steve Buttry
 

Similar to Tweets For Balls (20)

Social Media at the Community of Christ
Social Media at the Community of ChristSocial Media at the Community of Christ
Social Media at the Community of Christ
 
Social Media Efficiency 5 31-12
Social Media Efficiency 5 31-12Social Media Efficiency 5 31-12
Social Media Efficiency 5 31-12
 
Making Your Website Fork for You
Making Your Website Fork for YouMaking Your Website Fork for You
Making Your Website Fork for You
 
Digital storytelling (especially liveblogging)
Digital storytelling (especially liveblogging)Digital storytelling (especially liveblogging)
Digital storytelling (especially liveblogging)
 
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...
 
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Stockholm 2016
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Stockholm 2016How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Stockholm 2016
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Stockholm 2016
 
TBEX Europe 2016, How to Trend on Twitter, Michael Collins
TBEX Europe 2016, How to Trend on Twitter, Michael CollinsTBEX Europe 2016, How to Trend on Twitter, Michael Collins
TBEX Europe 2016, How to Trend on Twitter, Michael Collins
 
Killer Content Strategies #SearchLondon
Killer Content Strategies #SearchLondonKiller Content Strategies #SearchLondon
Killer Content Strategies #SearchLondon
 
FROM COUCH TO CAST
FROM COUCH TO CASTFROM COUCH TO CAST
FROM COUCH TO CAST
 
Social Media Strategy for Historypin.com
Social Media Strategy for Historypin.comSocial Media Strategy for Historypin.com
Social Media Strategy for Historypin.com
 
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)
Social Media Fundraising (Presented at #CincyNonProfit / Nonprofit Summit)
 
How journalists can use Facebook and Twitter
How journalists can use Facebook and TwitterHow journalists can use Facebook and Twitter
How journalists can use Facebook and Twitter
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for Nonprofit
 
Tumblr: The Marketing Powerhouse Your Nonprofit May Be Overlooking
Tumblr: The Marketing Powerhouse Your Nonprofit May Be OverlookingTumblr: The Marketing Powerhouse Your Nonprofit May Be Overlooking
Tumblr: The Marketing Powerhouse Your Nonprofit May Be Overlooking
 
Community engagement nypa
Community engagement nypaCommunity engagement nypa
Community engagement nypa
 
Planning and Delivering Digital Stories
Planning and Delivering Digital StoriesPlanning and Delivering Digital Stories
Planning and Delivering Digital Stories
 
How to build community on social media
How to build community on social mediaHow to build community on social media
How to build community on social media
 
Using Twitter for research
Using Twitter for researchUsing Twitter for research
Using Twitter for research
 
Digital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community NewsDigital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community News
 

Recently uploaded

Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
BibashShahi
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
DianaGray10
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
UiPathCommunity
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
Ivo Velitchkov
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Alex Pruden
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Pitangent Analytics & Technology Solutions Pvt. Ltd
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
Jason Yip
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
Fwdays
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
Fwdays
 
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w..."What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
Fwdays
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
Ajin Abraham
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
Enterprise Knowledge
 
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
Vadym Kazulkin
 

Recently uploaded (20)

Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
 
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w..."What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
 
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
 

Tweets For Balls

  • 1. TWEETS FOR BALLS TWEETING FOR GOOD Multipack Presents: Responsive Web Design / Show & Tell 12th November 2011
  • 2. I HAVE A PROBLEM… • Twitter (Not So) Anonymous • Tweeting for over 5 years (8 November 2006) • Over 27,000 tweets • Average 15 tweets per day
  • 3. EUREKA! • Tweets For Boobs (@tweetsforboobs) • I’m a man • No male equivalent • Movember (movember.com) • Personal goal
  • 4. THE FOUNDATIONS • Just Giving (justgiving.com) • Giv2 - JG hack by Simon Painter (giv2.it) • Txt donations (justtextgiving.com) • “#giv2 @tweetsforballs £10”
  • 5. WHO NEEDS TO PLAN? • One week to design, develop and build • November known as male cancer awareness month • Missed the boat in 2010 • Determined to launch something
  • 6. MAN UP! • Time to crowd source • Sam Hardacre (@nocturnalmonkey) • Anthony Killeen (@MrQwest) • Project Pier (projectpier.org) • Dropbox (dropbox.com) • Subversion (websvn.info)
  • 7. KEEP THINGS SIMPLE • Eliminate the fluff • Focus on core objective • Release Early, Release Often • Make the most of available talent
  • 8. DESIGNER’S TOOLKIT • Balsamiq (balsamiq.com) & iMockups (imockups.com) • Twitter Bootstrap (twitter.github.com/bootstrap) • HTML5 Boilerplate • Live Tweet Aggregator (conftweets.com) • Designing In The Browser
  • 9. WHERE’S YOUR BALLS? • Tongue in cheek concept • Risqué angle • Introduce some character & personality
  • 10. ELEVENTH HOUR • Fundamental process flawed • Just Giving Campaigns ≠ Giv2 • How do we track and promote progress?
  • 11. THE SOLUTION • Ask the people behind it (Twitter and email) • Donation history stored on giv2.it • Possible methods for accessing data • Created XML (RSS) feed of donations • Just Giving campaigns track "offline" donations
  • 12. SKIN OF OUR TEETH • Campaign and website launched on 1st November (just!) • Promoted on Twitter and Facebook • Spread the word offline
  • 13. POST LAUNCH • Raised £79 so far • Competing with Movember • Need to increase exposure • Viral gimmicks or incentives • Any ideas?
  • 14. LESSONS LEARNED • Thoroughly test process • Plan ahead • Allow more time • Prepare and distribute press release • Spread the word in advance
  • 15. CHEERS • tweetsforballs.org / @tweetsforballs • "#giv2 @tweetsforballs £5" • Every pound helps • Send your thoughts to @Si

Editor's Notes

  1. \n
  2. \n
  3. Not one to abuse my facial hair so went for an alternative approach with what I'm good at (websites and Twitter)\n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n