The document provides guidelines for social media marketing for a Christian company called 4 Soils. It outlines which social media platforms are most effective, including Facebook, Twitter, LinkedIn, and social bookmarking sites. It also discusses branding guidelines to maintain a consistent, family-friendly message and lists the company's core values of being family-centered, having moral fortitude, and focusing on education. The goal is to create engagement and spread awareness of 4 Soils' app to teach children Bible stories in an innovative way.

1. Social Media Marketing Training
With Branding Guidelines
Created for 4 Soils
By Blair Nastasi
Media Moguls PR
10/07/2012

2. Overview
● Social media ● Social media is NOT:
marketing is intended – A tool for you to post
to: promotions for your
– Create a voice for app everyday.
your company – A place for you to post
– Help brand your personal information
company on your company
pages
– Get you in touch with
a wider audience of – A place where you
potential clients or can be careless with
customers spelling and grammar.

3. Forms of Social Media
● Facebook
● Twitter
● Linkedin
● YouTube
● Meetup
● Google Plus
● Pinterest
● Social bookmarking sites
– Digg
– Stumbleupon
– Reddit

4. Facebook
● Don’t inundate people with ● Sample Outline of Posts
promotions or clog up their ● Monday: A funny quote or statistic
news feed (they will hide (Bible quotes would be great here)
you or delete you) ● Tuesday: Link to Christian news or
article
● Create engaging content
to keep them coming back ● Wednesday: Link to something on
company page or blog post
● Post on other Christian fan ● Thursday: Ask a discussion
pages to establish question for engagement
credibility & branding ● Friday: Link to interesting quote or
picture
● Increase followers
● Saturday: Post a link to website or
– Targeted networking app site
– Mass networking ● Sunday: Link to Christian news or
story

5. Twitter
● Use for PR & to keep in
touch with media
● Use this for promotions,
company news, blog posts,
etc.
● Send direct messages –
lead generation
● Don't spend too much time
on Twitter. You won't see
the return.

6. Linkedin
● Fantastic way to connect ● Good way to make
Christian professionals & media connections for
religious centered PR coverage
groups
● Very important to keep it
● Possible lead
professional and don't generation
spam groups or ● Great way to connect
discussions
with influencers in the
● Participate in groups and Christian arena.
discussions regularly to
build credibility.

7. Social Bookmarking Sites
● Used to share news ● Digg, Stumbleupon
articles, press and Pinterest are the
releases, etc. 3 most beneficial
● All company social bookmarking
news/PRs will be sites in this case
shared via these ● Trying to use all of
outlets them is time
● Also helps with SEO consuming and
(when we submit links counter-productive
to on-site blog or
articles)

8. Other Social Media
● Somewhat effective (to ● Ineffective for this
be used occasionally): campaign:
– YouTube (great place – Meetup (too time
for videos of vehicles
consuming vs minimal
using Bulldog Lighting)
results)
– Google Plus (use it for
sharing and that's about
it)
– Pinterest (good way to
connect with moms –
post religious photos,
child safety tips and
include links back to 4
Soils page)

9. Things To Keep In Mind
● Social sharing buttons
should be prevalent on the
website and after each
blog post or article
● Each PR or article should
be shared to main social
media pages
● Social media is a place for
networking and branding,
not selling
● Automate the process
when you can: Hootsuite
and TweetAdder are the
two best tools to do this

10. Branding Guidelines
● Who will be following the branding guidelines?
-All of the marketing & PR department
-Anyone who has communications with the public
-Anyone who posts on social media pages
-Anyone who writes web content for the website
(including the blog)

11. What is our message?
● We are family friendly, innovative and fun.
● Teaching children The Greatest Story Ever Told
doesn't have to be boring, time consuming or
expensive. The 4 Soils app will hold their interest and
teach them all at once.
Core Values:
● Family centered
● Moral fortitude
● Education

12. Most importantly...
● Consistency is key! We want to make sure
anytime we post something online or
communicate with the public, we are all
conveying the same, positive message!