This document provides information about a leadership summit for women in media and communications. It includes:
- Details about pre-summit, summit and post-summit workshops on career progression, leadership, and adapting to changes in the media/communications fields.
- Speakers include leaders from media, communications, and digital companies who will share their success stories and advice.
- The event aims to explore challenges women face in these fields and provide strategies to enhance careers and leadership abilities. It also discusses trends in media/communications and closing gaps between industries.
What is firebell? Read to find out more about how our proprietary, award-winning crisis simulation software and training session can help your organization.
Corporate Social Responsibility (CSR) is the idea that a company should focus on more than just the bottom line by also investing in its people and the community. Most business leaders support this idea, however there are some questions about how companies should be investing in CSR and what that investment should look like in today’s society.
In this 2-hour interactive session, you will join CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. to explore effective, impactful CSR strategies for small businesses. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how and why you should create a purpose-driven culture, and how to craft and implement the right tactics for your organization.
INTERNATIONAL PARTNERSHIP FORGED TO DELIVER EXPO MILANO 2015
MCI, NUSSLI, DORIER, BRC and SEC Relazioni Pubbliche e Istituzionali join forces to offer a complete service to the participants of EXPO Milan 2015
MCI, global leader in the creation and management of world-class events, has brought together a visionary consortium of companies to serve the creative needs of the countries and companies participating in Milan’s Universal Exposition in 2015. The theme of the Expo is “Feeding the Planet, Energy for Life.”
The international partnership will advise on all aspects of the event communication strategy & implementation – defining creative strategy aligned with Expo theme, creating and designing content, building the pavilions and creating a programme of events to follow the opening.
BOC Awards Team would like to join our distinguished panel of judges in congratulating winners with their fantastic achievements. It’s the hard work, innovative thinking and dedication which makes them stand out, help businesses grow and prosper. Enter Upcoming IC Awards here: http://boc-uk.com/awards/ic-brilliance-awards/
What is firebell? Read to find out more about how our proprietary, award-winning crisis simulation software and training session can help your organization.
Corporate Social Responsibility (CSR) is the idea that a company should focus on more than just the bottom line by also investing in its people and the community. Most business leaders support this idea, however there are some questions about how companies should be investing in CSR and what that investment should look like in today’s society.
In this 2-hour interactive session, you will join CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. to explore effective, impactful CSR strategies for small businesses. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how and why you should create a purpose-driven culture, and how to craft and implement the right tactics for your organization.
INTERNATIONAL PARTNERSHIP FORGED TO DELIVER EXPO MILANO 2015
MCI, NUSSLI, DORIER, BRC and SEC Relazioni Pubbliche e Istituzionali join forces to offer a complete service to the participants of EXPO Milan 2015
MCI, global leader in the creation and management of world-class events, has brought together a visionary consortium of companies to serve the creative needs of the countries and companies participating in Milan’s Universal Exposition in 2015. The theme of the Expo is “Feeding the Planet, Energy for Life.”
The international partnership will advise on all aspects of the event communication strategy & implementation – defining creative strategy aligned with Expo theme, creating and designing content, building the pavilions and creating a programme of events to follow the opening.
BOC Awards Team would like to join our distinguished panel of judges in congratulating winners with their fantastic achievements. It’s the hard work, innovative thinking and dedication which makes them stand out, help businesses grow and prosper. Enter Upcoming IC Awards here: http://boc-uk.com/awards/ic-brilliance-awards/
Case studies in developing, implementing, introducing and managing a brand from:
Government of NSW
Australian National University
Arrow Internet
National Disability Insurance Scheme
The Salvation Army
Evolve Housing
CareerOne
Social Media Workshop for Brands in October - Delhi, Mumbai WATConsult
A one day advanced level social media workshop for brands in Delhi (9th Oct 2010) & Mumbai (30th Oct 2010) is being organized by IAMAI & WATConsult.
Gear up for an interactive session on social media marketing for brands from our speaker Rajiv Dingra - a social media evangelist & CEO WAT Media Pvt Ltd.
Ideal for brand managers, PR & communication pros, social media enthusiasts, media planners, digital media managers, creative heads & product managers.
*Participation certificates will be given by IAMAI.
I've worked with and among many people who talk about digital transformation as if it were just a case of plugging in a router and attaching some wires. I've heard people get excited about coding, developing new apps and recruiting new skills into the business. I have never once heard about how communication and public relations plays such an important part. It's something I'm hugely passionate about. If you don't have a communication strategy to bring everyone along with you (internally and externally) and buy into the transformation plan, how on earth will you achieve transformation? Communication is key. Effective communication can be the difference between speed and quality. It's an area I want to help more businesses with. Please visit my website www.aura-pr.com to find out more about me, my services and how we can work together. We need to be planning NOW to make the changes and progress for the future.
The yMedia workshop series has been designed to help you understand the importance of building your brand and connecting with your audience/supporters. It will cover topics including:
- Defining your brand cause
- Knowing your audience
- Networking and how to nurture your contacts
- How to use online tools for both internal and external communications
The workshop series will be delivered through presentations from industry leaders providing insightful demonstrations and engaging exercises to get you thinking.
The yMedia Workshop Series have been specifically designed for Not-for-profit organisations to help them make the most of their experience with the yMedia Challenge 2010.
Pegah Kamal's digital marketing experience overview and achievements spanning over 15 years. Competencies including but not limited to: digital marketing strategy, content marketing, social media strategy and program execution, influencer marketing, employee advocacy and paid media.
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMichael Leander
The Mobile marketing and digital marketing masterclass is a 2 day, highly interactive and engaging marketing masterclass. It takes place in Nairobi, Kenya. The masterclass is delivered by Michael Leander and organized by A.B.M.C International.
Strategy informs your marketing decisions > Marketing drives the use of technology > and Technology empowers you to refine your strategy and enhance your marketing impact.
Digital and mobile marketing masterclass TanzaniaMichael Leander
2 day digital marketing and mobile marketing masterclass in Dar es Salaam in Tanzania. Organized by ABCM International and delivered by marketing speaker Michael Leander.
The masterclass caters to professionals wishing to get results with digital marketing and mobile marketing. Hands-on exercises and lots of attendee interactions during the masterclass.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
1. EXPLORE
Innovative Solutions and Practical Strategies to Cultivate
Career Progression and Leadership Success in the Ever
Changing Media, Communications and Digital Field
The Women in Media and
Communications
Leadership Summit 2015
Pre-Summit Workshop
23 September 2015
Summit
24 September 2015
Post-Summit Workshop
25 September 2015
Rendezvous Grand Hotel, Auckland
Inspiring stories of success from
accomplished leaders
EARLY BIRD DISCOUNTS
Book & Pay by 1 July 2015 to
receive an additional Value Plus Discount!
Phone: +64 9 927 1500
Fax: +64 9 927 1525
www.liquidlearning.co.nz
Booking Code - P
Discover the authentic leadership
style that underpins your success
Embracing, managing and
thriving with change - The key
to future success in Media and
Communications
Optimise your industry knowledge
and the skills for where the sector is
heading
FEATURED SPEAKERS
Liquid Learning is delighted to present the Women in Media and
Communications Leadership Summit for both Auckland and Wellington
in 2015 - the premier event for driven, ambitious and high potential
women from across the Media and Communications landscape. The
event is attended by a who’s who of Media and Communications
management from diverse organisations, and industry leaders from the
media sector.
Louise Bond Chief Executive Officer
PHD Group
Lisa McCarthy Chief Executive Officer
Optimal Agility
Louise Nash Chief Strategy Officer
Mediacom
Kat Lee Director
Datalove
Isobel Kerr-Newell Director of Communications
Saatchi & Saatchi
Sarah Henry Editor in Chief
Bauer Media Group
Cathy O’Sullivan Editor-in-Chief Auckland
Fairfax
Karen Bieleski Head of General Entertainment and Prime
Sky Network Television LTD
Megan Wiltshire Head of Internal Communication
Bank of New Zealand
Monique Caddy National Communications Manager
Coastguard New Zealand
Ashley Abbott Public Affairs and Communications Director
New Zealand Olympic Committee
Gillian Taylor Facilitator and Consultant
Taylored Solutions
Kelly Martin Chief Executive
South Pacific Pictures
2. 9.00 - 4.30
Communication in the Digital Space - Finding Your Foothold in the New Terrain
Media and Communications is an ever evolving and expanding industry. Knowledge and experience within the digital media environment is quickly
becoming a requirement for communication professionals in order to remain relevant. Integrating social media with other alternative and traditional
communication activities can prove to be very valuable for a range of business functions. However, without the necessary resources or organisational
investment, it can be difficult to derive the full tangible benefits of the shift to the digital space.
In order to ensure that your organisation generates maximum value from digital media, it is imperative to create an effective strategy that engages
your audience and evolves in line with their changing behaviours. Although social media may be used in everyday life, in order to substantially add
value to your organisations activities, you must have a deep understanding of the audience consumption applications of these online networks and
tools.
Obtaining senior level buy in is a crucial element to achieving a successful social media strategy; however, creating a value proposition to
demonstrate return on investment can be a difficult task. By utilising media metrics, you can illustrate how increasing online community engagement
delivers stronger stakeholder relations and advocates your brand. This interactive workshop is intended to provide delegates with the practical tools
and techniques needed to drive a successful digital and social media strategy that will create organisational value. It will focus on methods to build an
active presence in your online community and enhance avenues to engage with stakeholders.
Participants will have the opportunity to explore innovative ways to apply media metrics and look at techniques to gauge the effectiveness of a social
media campaign. You will also discuss strategies to diffuse social media crises and learn to apply the concepts in a real world setting, whereby they
will work together to solve common, everyday problems. Key focuses:
• Establish the importance of social media in a media, communication and stakeholder engagement strategy
• Gain senior level buy-in to acquire optimum investment in social media
• Increase engagement with your online community to facilitate positive stakeholder relationships
• Communicate your brand and organisational purpose with authenticity to create a positive reputation
• Utilise tools to monitor social media presence and listen to your online community
• Follow online trends to stay relevant and maintain audience participation
• Handle social media crises and respond to adverse reactions
Expert Facilitator: Kat Lee Director
Datalove
Kat is a digital strategist with over 10 years’ experience in content, web, search, optimization and social. She have worked on integrated campaigns
for major clients, including Vodafone and Orcon, including the award winning Iggy Pop campaign. Recently, Kat has developed a niche in social
media strategy for events, working with brands such as Auckland Art Fair, Beervana Festival and Splore Festival to create campaigns that reach new
audiences, grow their visitor base and achieve goals.
Creativity and technology are key to her approach. The simplicity of a straightforward idea, coupled with the right technology is how she builds a
holistic social strategy that speaks to many. She is at her best collaborating with others and empowering people to bring skills, passion and purpose
to this collaborative environment.
• 8.30 - 9.00 Registration
• 9.00 - 10.40 Session One
• 10.40 - 11.00 Morning Tea
WORKSHOP SCHEDULE
• 11.00 - 12.30 Session Two
• 12.30 - 1.30 Lunch
• 1.30 - 3.00 Session Three
• 3.00 - 3.20 Afternoon Tea
• 3.20 - 4.30 Session Four
• 4.30 Close of Workshop
Phone: +64 9 927 1500
Fax: +64 9 927 1525
www.liquidlearning.co.nz
SUPER SAVER DISCOUNT
Receive up to $300 off registration if you
register and pay by 29 July 2015
Pre-Summit Workshop 23 September 2015
ABOUT THE EVENT
The media and communications profession is evolving rapidly and leaders in this sector need to continually adapt to remain relevant as they
face challenges of disruption and navigate the uncertainty of a dynamic global media environment. Leaders within corporate / government
communications, journalism, public relations and digital media hold considerable power and influence in shaping our society, culture, views,
consumption patterns and decisions. As such, it is imperative there is diversity at the senior level of all media and communications organisations and
departments to ensure the messages that are communicated are representative and reflective of our diverse population. While there has been some
improvement in recent times, there is still some way to go before gender diversity is seen across the board in media and communications.
The Women in Media and Communications Leadership Summit 2015 will explore the unique challenges that women in media and
communications face and provide proven and practical strategies to overcome them for enhanced career and leadership success. Inspirational
women from a variety of media and communications organisations and sectors will share their stories of success and provide critical advice for
current and emerging female leaders seeking to improve their leadership effectiveness and career potential. This event also provides a much needed
platform for the discussion of trending issues in media and communications, innovations in the field and closing the gap between the media industry
and the marketing / PR / corporate communications sector.
3. Summit 24 September 2015
Rising up and Conquering Industry Challenges
PLUS TWO WORKSHOPS!
Plus Two Separately Bookable Full-Day
Workshops on 23 & 25 September 2015
8.30 - 8.55 Registration and Morning Coffee
8.55 - 9.00 Official Welcome and Opening Remarks from
the Chair
9.00 - 9.40 OPENING KEYNOTE CASE STUDY
A media journey - How, what it took and why
Climbing to the top of the Media industry requires
intelligence, dedication and the ability to adapt while
staying true to your ideals. Recognising and developing
the style of leadership that works for you is paramount
in achieving your full potential. Kelly heads up one of
New Zealand’s premier media companies, South Pacific
Pictures and has a practised and proven leadership
model. Kelly will share:
• Her leadership story, challenges faced and overcome
• Strategies for keeping up career momentum
• Leadership challenges in the 21st century
Kelly Martin Chief Executive
South Pacific Pictures
9.40 - 9.50 Questions and Discussion
9.50 - 10.30 EXPERT COMMENTARY
“Future’s so bright, I gotta wear shades” -
Keeping up with now and preparing for what’s
coming next in communications
Communications is an ever changing and evolving
discipline. Leaders and professionals in this space have
had to radically transform and reinvent themselves
to keep pace with changes in technology and how
consumers interact with brands. The ability to stay agile
and predict changes in the market before they occur
are key survival traits in the current environment. Having
to transform yourself on a daily basis can be tough,
but there has also never been a more exciting time to
be in the industry. Isobel will share her journey through
the fields of Communications, PR and Advertising
commenting on the trends she has seen, mapped
against her own career progression and the direction she
expects the industry to go. Discuss:
• The rapid evolution of the industry and the hybrid skill-
sets required to stay ahead
• The new models driving the most progressive
communications
• The integrated style of communications Saatchi &
Saatchi has embedded within their organisation
Isobel Kerr-Newell Director of Communications
Saatchi & Saatchi
10.30 - 10.40 Questions and Discussion
10.40 - 10.55 Morning Tea
10.55 - 11.35 CASE STUDY
Effectively manouvering a change to the digital
world
The significance of digital platforms has been growing
expeditiously for some time. As audience consumption
of media products and communication strategies
shift primarily into the digital space, it is essential to
have a plan in place to make this change efficiently
and successfully - retaining quality while increasing
accessibility. Cathy is at the forefront of the digital media
revolution and is providing results with Fairfax Media’s
leading news and entertainment site Stuff.co.nz. Cathy will
share her advice on:
• Successfully making the shift to the digital medium
• Overcoming unforeseen obstacles along the way
• Maximising your content while modernising your
platform
Cathy O’Sullivan Editor-in-Chief Auckland
Fairfax
11.35 - 11.45 Questions and Discussion
11.45 - 12.25 CASE STUDY
Leading through change - Establishing your
leadership brand
Underpinning the success of any team in the Media and
Communications industry is the ability of the leader to
multi-manage both content and personnel. Couple this
with a working environment impacted by ever changing
technologies and delivery platforms, and being an effective
leader in this space is a daunting task. An effective way
of combating this is to establish your leadership brand,
consolidating your strengths and identifying the approach
that works for you. Louise understands the importance of
owning your leadership style and will discuss:
• Strategies for leading in a changing environment
• Tools for identifying the leadership path suited to you
• Playing to your strengths
Louise Nash Chief Strategy Officer
Mediacom
12.25 - 12.35 Questions and Discussion
12.35 - 1.35 Networking Lunch
1.35 - 2.25 INTERACTIVE PANEL DISCUSSION
Leading with confidence - Rising to industry
challenges and expectations
Media and Communications is unique environment
undergoing dramatic change and disruption. Success
in the field requires resilience, adaptability and a wide
range of transferable skills. This, together with the rise of
social media and the ever changing landscape of media
consumption has made career progression an increasingly
daunting task. Women in Media and Communications
can strengthen their leadership presence and potential for
progression by cultivating a sense of self-assurance and
believing in their ability to adapt and overcome challenges.
Panellists will share their journey to leadership success and
how they overcame unforeseen obstacles, uncertainties
and seized opportunities along the way. Sharing:
• Tools for discovering your leadership brand
• How to find the confidence you need to succeed
• Effective strategies for overcoming unexpected
setbacks
• Turning challenges into opportunities
Sarah Henry Editor in Chief
Bauer Media Group
Louise Bond Chief Executive Officer
PHD Group
Monique Caddy National Communications
Manager
Coastguard New Zealand
Ashley Abbott Public Affairs and Communications
Director
New Zealand Olympic Committee
VALUE PLUS DISCOUNT
Receive up to $400 off registration if
you register and pay by 1 July 2015
4. Follow this event on Twitter using the event hashtag
#WIM15z and @LiquidLearning for daily industry
updates!
• Communication Managers / Directors
• Internal Communication
• Media Advisors
• Government Communications
• Digital / Social Media
• Journalists
• Producers
• Public Relations
• Public Affairs
• Advertising
• Marketing Communication Professionals
• Agency Leaders
WHO WILL ATTEND
Aspiring, emerging and established female leaders in the Media and
Communications field, including roles such as:
Refine Leadership Style and Build your Profile
2.25 - 3.05 CASE STUDY
When the going gets tough - Overcoming
unexpected obstacles and turning them into
opportunities
It is challenging to maintain a career in today’s constantly
shifting media environment. Learning to view change as
an opportunity while never losing confidence in your own
abilities is crucial to achieving your potential. Karen has
significant experience in developing the skill set to cope
with industry and career change. Karen will discuss issues
including:
• Using bad situations as a springboard to success
• Valuing yourself appropriately and ensuring others do
the same
• Strategies for coping with change on a personal and
professional level
• Understanding the importance of maintaining strong
relationships both within your organisation and externally
Karen Bieleski Head of General Entertainment and
Prime
Sky Network Television LTD
3.05 - 3.15 Questions and Discussion
3.15 - 3.30 Afternoon Tea
3.30 - 4.10 EXPERT COMMENTARY
Communicating through crisis - Keeping calm
and trusting yourself
Clear, concise and practical communication is essential
when dealing with crisis communication. Delivering the
right information to the right people, in the most efficient
method, is paramount in minimising the negative impact
on your company or product. By understanding your
audience, the medium they use and identifying the core
of the issue, it is possible to lead an effective crisis
communications team. Megan will discuss her journey
through Media and Communications and the skill she has
accumulated that have aided her successful leadership
approach. Sharing:
• Techniques for excellent crisis communication
• Strategies for leading in high pressured situations
Megan Wiltshire Head of Internal Communication
Bank of New Zealand
4.10 - 4.20 Questions and Discussion
4.20 - 5.00 INTERACTIVE ROUNDTABLE
Lessons learnt and advice taken - What is next?
The challenges women face in the Media and
Communications industry continue to shift as the industry
moves away from the traditional landscape. While senior
leadership positions continue to open up for women within
the industry, there remains significant work to be done in
order to achieve overall equality. Reflecting on the central
ideas of this summit, Gillian will discuss key takeaways
from across the conference and equip attendees with a
practical plan to take back to the workplace. Exploring:
• Reflection - what leadership skills have been
transcendent across the industry
• Discussion - what comes next for Media and
Communications and who will lead the way?
Gillian Taylor Facilitator and Consultant
Taylored Solutions
5.00 Concluding Remarks from the Chair
EARLY BIRD DISCOUNT
Receive up to $200 off registration if you
register and pay by 26 August 2015
SUPER SAVER DISCOUNT
Receive up to $300 off registration if you
register and pay by 29 July 2015
NETWORKING RECEPTION
5.00 - 6.00
Make the most of your Liquid Learning experience, join us to
network over complimentary canapés and drinks
ALSO AVAILABLE
Pre-Summit Workshop
21 September 2015
Summit
22 September 2015
Post-Summit Workshop
23 September 2015
Copthorne Hotel Wellington
Oriental Bay
The Women in Media and Communications
Leadership Summit 2015 Wellington
5. Women in Banking and
Financial Services
Leadership Summit 2015
18, 19, 20 & 21 August 2015
Stamford Auckland
The 3rd Women in Media and
Communications
Leadership Summit 2015
14, 15, 16 & 17 September 2015
Mercure Sydney
9.00 - 4.30
Leap Into Agile Leadership - Make It Your Own
Those women we see in senior and executive positions in the Communications field have cultivated their leadership presence and have, over
time, learned skills and capacities for focus, time and effort. This workshop will equip women with the tools and practical knowledge for building
confidence in their leadership abilities and how to best position themselves to progress into leading management roles. Current and emerging leaders
will gain useful insight into how they can develop their leadership skill-sets and present their leadership case to higher management. Additionally, it
will explore how women can support and nurture women’s leadership development in this industry, looking at successful approaches to mentoring.
Workshop participants will be equipped with vital skills required to lead in a challenging Media and Communications environment, and how to
approach unexpected obstacles, reform and uncertainty with an executive leader’s mindset.
Session One: The Evolution of Leadership: There is no one size fits all definition or style of leadership
• Explore five different types of organisations and the leadership styles inherent in each
• Looking at the most advanced and emergent leadership practices from around the globe, and why they outperform more traditional models by a
factor of 10:1
• Defining your current leadership style VS your desired
Session Two: Holding Up The Mirror:
Know thyself and perspective taking
• Bring out the best in those around us, we must first know and understand ourselves and others - and what makes us and others tick, as well as
what holds us back
• Explore personality styles, strengths and talents, and building immunity to change
• How to apply what you have learnt for maximum effect
Session Three: Building Trust and Alignment
• High performing people and teams perform best in an environment of trust when they are aligned and moving in the same direction
• Importance of freedom to move, and safety to take some risks
• Incorporating the “four pillars” for building maximum engagement
Session Four: Let’s Leap
Sessions 1-3 provide the foundation from which to leap. In this session we explore asking questions, coaching, breakthrough and lateral thinking,
resourcefulness and improvisation, experimentation, and creating new possibilities.
Expert Facilitator: Lisa McCarthy Chief Executive Officer
Optimal Agility
Lisa McCarthy is the CEO of oAi as well as a business coach, leadership and strategic advisor, and the creator of Optimal Agility, oAi is core
methodology for creating the results organisations want, and most importantly need in a dynamic and rapidly changing world.
Lisa McCarthy is the driving force behind the vision and strategy for oAi, providing leadership and direction for partners and teams. Through her
speaking, writing, facilitation & coaching services; CEOs, executives and teams quickly discover new possibilities and opportunities, and develop the
desired adaptations in their culture and organisations that counteract the rapid market and environmental shifts that besiege them.
As a proven business leader, Lisa has spent her entire career solving problems for both large and small organisations - from start ups to corporates
working with technology, service and manufacturing organisations and everything in between. She has been extraordinarily successful in uncovering
and exploring otherwise neglected opportunities, and challenging the status quo while implementing the latest best practices from around the globe,
and the most innovative solutions in a way that delivers dramatic bottom line value.
SPONSOR TODAY!
Limited sponsorship and exhibition opportunities
available. For your chance to brand yourself as a
market leader, please call: +64 9 927 1500 or email:
partnership@liquidlearning.co.nz
• 8.30 - 9.00 Registration
• 9.00 - 10.40 Session One
• 10.40 - 11.00 Morning Tea
WORKSHOP SCHEDULE
• 11.00 - 12.30 Session Two
• 12.30 - 1.30 Lunch
• 1.30 - 3.00 Session Three
• 3.00 - 3.20 Afternoon Tea
• 3.20 - 4.30 Session Four
• 4.30 Close of Workshop
Post-Summit Workshop 25 September 2015
ALSO AVAILABLE
