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Presentation made at an event hosted by Plymouth Culture Board, and supported by the University of Plymouth, Plymouth City Council and the Plymouth Chamber of Commerce, Thursday October 7, 2010. The theme of the presentation: what society and the economy wants and needs from culture and urban development is changing. In the context of the Government policy programme in the U.K. called 'Big Society', different values and emphases are now coming in to play. Three examples are given of urban renewal projects at different urban scales that express some of these new values and some of their economic impacts outlined.