Social media communications (comm1070) final project presentation
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This document outlines Mike Quinlan's social media communications project. The project involved creating a blog called "Employing Social Media VT" to share tips on using social media for job searching. Mike integrated several social media platforms like Pinterest, YouTube, Facebook, Twitter, LinkedIn and SlideShare to share content from the blog. He monitored social media using HootSuite and bookmarked resources on Delicious. The goal was to explore how social media can help people find jobs in today's digital age.
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Social media communications (comm1070) final project presentation
- 1. SOCIAL MEDIA COMMUNICATIONS PROJECT PRESENTATION Mike Quinlan 5-1-13
- 3. HUB FOR CONTENT: BLOG HTTP://EMPLOYSOCIALMEDIA.WORDPRESS.COM/
- 4. ABOUT THIS TOPIC Employing Social Media VT has been created to share thoughts, ideas, and tips about the evolving role of social media in today’s job market. Due to the ever changing advancements in technology and the increasing usage of social media in today’s culture it has become an inevitable communication tool for seeking employment, advancing your current job, recruiting, and evaluating prospective employees. We must now rethink, relearn and re-resume so that we can keep our foot in the door. My goal of this blog is to explore and share the tools and possibilities available in social media that will help you find employment in the digital age.
- 5. TARGET AUDIENCE My content focused on people who are searching for a new job and could use information, inspiration and tips about using social media to assist their job hunting efforts.
- 6. CONTENT • SlideShare presentation about the purpose of the blog. • Youtube video that shows local experience and tips • Blog post & infographic made from Social recruiting data • Social media resume idea • Social media preparations for the job hunt • Reinforcing the growth of social media blog post
- 8. PIN AND COLLECT THE IMAGES AND INFOGRAPHICS, AND SLIDESHARE PRESENTATIONS THAT I MADE. RESEARCH INFOGRAPHICS AND SOURCE IMAGES INSPIRATION http://pinterest.com/quinlanmik e/employing-social-media/ Employing Pinterest
- 9. I USED HOOTSUITE TO MONITOR MY SOCIAL MEDIA STREAMS FOR MY EMPLOYING SOCIAL MEDIA WORDPRESS, FACEBOOK COMMUNITY PAGE, AND @EMPLOYSOCIALVT TWITTER HANDLE Employing HOOTSUITE
- 10. I LINKED MY DELICIOUS PAGE @MIKEQUINLAN TO MY BLOG TO BOOKMARK AND SHARE MY SOURCES FOR MY PROJECT AND FOR MY AUDIENCE AS A JOB HUNTER RESOURCEhttps://delicious.com/mi kequinlan Employing Delicious.com
- 11. I STARTED A YOUTUBE CHANNELAND POSTED THE VIDEO THAT I MADE ON MY EMPLOYING SOCIAL MEDIA BLOG http://www.youtube.com/w atch?v=uIEBH9yoHow&fea ture=youtu.be Employing Youtube.com
- 12. I CREATED A FACEBOOK PAGE THAT LINKS TO AND FROM MY BLOG AND TWITTER ACCOUNT. I POSTED UPDATES ON NEW CONTENT AND LINKS FOR DIFFERENT SITE LIKE MY PINTEREST Employing Facebook https://www.facebook.co m/employingsocialmedia
- 13. I CREATED THE TWITTER HANDLE @EMPLOYSOCIALVTAND FOLLOWED JOB POSTINGS AND INFORMATION THAT WAS RELEVANT TO MY BLOG. I SHARED ALL OF MY CONTENT AND TWEETED IN RELATION TO JOBS Employing Twitter https://twitter.com/em ploysocialVT
- 14. I LEARNED HOW TO USE SLIDESHARE AND MADE A FUN PRESENTATION TO EXPLAIN THE PREMISE OF MY SUBJECT Employing SlideShare www.slideshare.net/Mi keQuinlan2/social-final
- 15. I UPDATED MY LINKEDIN PROFILE AND MADE CONNECTIONS. I CONTACTED SOME OF THOSE NEW CONNECTIONS FOR MY VIDEO INTERVIEWS. THIS WILLALWAYS BE AN ONGOING PROCESS. Employing LinkedIn www.linkedin.com/i n/quinlanmike/
- 16. WORDPRESS WAS MY PLATFORM OF CHOICE FOR MY BLOG CONTENT. I CHOSE TO RELEASE ALL OF MY MATERIAL WITHIN A 10 DAY PERIOD TO CONDENSE THE RESULTS. I TRIED POSTING EVERYDAY OVER THE COURSE OF THE LAST WEEK. Employing Wordpress http://employsocialme dia.wordpress.com/
- 17. • I tried my best to employ my advice that I blogged about to my own social media profiles • I made connections with people on LinkedIn and updated my profile. • Used my social media sites to communicate with them • Updated all of my profile pictures to be consistent • Made posts and shared blog content on Twitter and Facebook • Integrated Blog with every appropriate “tool and platform” SOCIAL MEDIA COMMUNICATIONS Credits & Inspiration: C.C. Chapman and Ann Handley Brian Solis Chris Brogan Dan Zarrella Barbara Dozetos Dawn Santos Jacob Robinson Amie O'Brien Jennifer O'Donnell Christopher Carrara Vanessa Doody Kristen Gagnon Natalie Elvidge Melanie White Emily Tobi Nathan Brown Avery Hammond
- 18. SOURCES USED: VIEW MORE @MIKEQUINLAN - DELICIOUS.COM Some Sources/works cited: • recruiting.jobvite.com • http://en.wikipedia.org/wiki/SlideShare • http://blog.hubspot.com/blog/tabid/6307/bid/6376/Data-Shows-Presentations-With- More-Slides-Get-Viewed-More-on-SlideShare.aspx • http://www.slideshare.net/EmilandDC/how-i-landed-a-job-with-slideshare • http://www.slideshare.net/jessedee/really-ugly-resumes • US Department of Labor (Jolt reports) • PEW research institute • reputation.com
- 19. LOOKING AHEAD I will continue blogging this topic on these upcoming posts: Market yourself for your job hunting campaign Get LinkedIn already Communities for job seekers to connect Top 3 social media sites for getting employed (Indeed). Success stories from the unemployed trenches
- 20. THANK YOU FOR VIEWING THE EMPLOYING SOCIAL MEDIA PROJECT! I am currently awaiting a response from a potential employer because of a LinkedIn connection that I made during this project!