The document proposes a social media strategy for Brite Wash Coin Laundry to create an online community and engage customers. It recommends using Facebook, Twitter, LinkedIn and YouTube to advertise promotions and share content like laundry tips. A timeline outlines launching accounts in August-September 2012 and hiring a social media specialist in October. While implementation was not possible during the session, the strategy aims to understand customers and provide value through social conversations. Lessons learned stress researching audiences, creating valuable content, committing to responses, and designating staff for social media.

1. Social Media
Brite Wash Coin Laundry
Chicago, IL
Frederick M. Pascual
José H. Vigil
Lake Forest Graduate School of Management
August, 2012

2. Agenda
• Brite Wash Coin Laundry
• Proposed Social Media Strategy
• Final Social Media Strategy
• Implementation Timeline
• What Worked and What Didn’t
• Leason’s Learned

3. Brite Wash Coin Laundry
• Self Service, Coin Operated, Staffed
• Marketing and Social Media Program
• Leadership Lack of Understanding
• Fear of Unknown Technology
• Implementing a Social Program:
• Solve Programs
• Feedback on Products and Services
• Consumers interact with Brand
• Market to consumers

4. Proposed Social Media Strategy
• Brite Wash Coin Laundry will create a
social media community, valuable content,
conversations and conversions with its
customers using the following tools:
• Facebook
• Twitter
• LinkedIn
• YouTube
• It will advertise and promote these tools
thru an Internet Website and posters at the
Laundromat

5. Finalized Social Media Strategy
• Understands Customers, Employees, and
Partners are on Social Media
• Be part of their conversations, hear ideas
and feedback, share stories and news
• Tools / Channels
• Facebook: News and Information
• Twitter: Tweet News and updates on
Featured Videos
• YouTube: Laundry Tips & Techniques
• LinkedIn: Connect with Collegue &
Partners

6. Implementation Timeline
• August 2012
• Research
• Decide on Strategy
• Create Facebook and Twitter
• September 2012
• Create LinkedIn and YouTube
• Create Internet Website
• October 2012
• Designate/Hire Social Media Specialist
• Launch and Advertise/Promote

7. What Worked and What Didn’t
• Implementation was not possible during
session
• Deployment planned by 3rd Quarter 2012
• Analyze the engagement offering and
strategies
• Training on technology including Social
Media
• Staffing the program and evaluate the use
of monitoring service

8. Leason’s Learned
• To successfully implement a Social Media
campaign one must:
• Research the industry, the customers
and the competition
• Create value to customers and to the
business thru valuable content
• Make a commitment to always provide
valuable responses and status updates
• Have a dedicated employee posting
comments and replies.

9. Questions?