Using Social Media in EdTech
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This document provides 10 tips for using social media in education. The tips include integrating social features into marketing, creating viral content, developing social relationships, using LinkedIn groups and Twitter chats, sharing on Slideshare, using YouTube and Skype for announcements and conferences, sending email marketing, thinking like your audience uses social media, and seeking consultations for social media campaign design and implementation. The overall goal is to effectively leverage social platforms to enhance classroom learning opportunities and engage with students, parents, alumni, and colleagues.
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Using Social Media in EdTech
- 1. 10 Tips for Using Social in Education
- 2. About
- 4. Tip 1 • Integrating social • How to add social into your marketing plan • Distribution networks • Sociable widget and sharing features • Commenting
- 5. Tip 2 • Think viral • What content can you create that you know people will want to share • Visual content • The Give-Give • Lead acquisition
- 6. Tip 3 • Social relationship development • With prospective clients • With clients • With competitors • With colleagues • Lists & Social Organization
- 7. Tip 4 • LinkedIn groups • For parents • For alumni • For faculty
- 8. Tip 5 • Twitter chats • Homework help • Crowdsourced tutoring • Quizzes • Study prep
- 9. Tip 6 • Slideshare • Changes classroom learning opportunities
- 10. Tip 7 • Youtube/Skype • Announcements • Conferences • Language learning • Open Source Tutoring • Screenshare features
- 11. Tip 8 • Email Marketing • News & Updates • Upcoming events • Form downloads
- 12. Tip 9
- 13. Tip 10 • Think like you’re audience • How do they use social media and how can you apply principles from different industries to what you are trying to accomplish.
- 14. Consultations • If you need ideas, advice, technical training or strategy help for designing and implementing a social campaign for your next big project that will change the world, let me know!
- 15. Questions? • Thesocialshoppe.com • @TheSocialShoppe • Facebook.com/TheSo cialShoppe