Empire Magazine is a print magazine, website, and events brand focused on film and entertainment. Its audience is primarily males aged 18-40 who are passionate about film. Empire features trendy and popular mainstream genres like action, adventure, horror, thriller, and comedy. Little White Lies Magazine aims to capture excitement about film through intelligent writing and striking illustrations. It is driven by creativity and originality rather than mainstream popularity. Little White Lies would be more inclined to feature artistic and original movies rather than just popular films.