This document summarizes the target audience for a product or content as young adults aged 18-24, primarily in the UK. They enjoy escapism through entertainment and thrill-seeking, spending 42 hours per week consuming media online or through streaming services. Their preferred genres include thriller, adventure, romance and tragedy films such as Leon: The Professional and Before I Go To Sleep.

1. My target audience is based around young adults
with a desperate passion for escapism in a realistic
world. The thrill of the possible.
• Gender; Male/Female
• Sexual Orientation; N/A
• Age; 18-24
• Ethnicity; N/A
• Religion; N/A
• Political views; Labour
• Value Systems; A person of good morals and solid standards
• Education/Occupation; University student
• Information received from; Internet, Advertising
• Home; UK, Inner cities
• Shopping; Tesco, Sainsbury’s
• Clothing Brands; Kappa, Fila, Polo
• Restaurants; Not out often, takeaways
• Cinema; Once a month depending on genre and finance
• Watching Films; Netflix, Online platforms, Pirated
• Time spent on entertainment per week; 42 hours

2. Film Preferences
• Genre Preference; Thriller, Adventure, Romance, Tragedy
• Favourite Films; Leon: The professional (Besson, 1995), Before I Go To
Sleep (Joffe, 2014), We Need To Talk About Kevin (Ramsay, 2011)
• Favourite Stars; Alia Shawkat, Charlie Brooker, Wes Anderson, Baz
Lurhmann
• Genre of music; Alternative, Electronic, Rap