We’ve created a SlideShare of 20 personas ranging from Digital Marketers, WWE Fans, Sports Dads, Fashionistas, to Lady Gaga fans all created using interest graph analysis.
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
The Ecommerce Trends Every D2C Brand Needs to KnowTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
The Friendship Model: How to build brand advocacy in a consumer-driven world.Brandon Murphy
The Friendship Model: How to build advocacy in a consumer-driven world. This presentation is an orientation for the philosophy and practical approach that changed an advertising agency to an advocacy agency.
A data monetization framework from Accenture Interactive. Three questions your company should answer to start realizing revenue opportunities from your data.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
The Ecommerce Trends Every D2C Brand Needs to KnowTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
The Friendship Model: How to build brand advocacy in a consumer-driven world.Brandon Murphy
The Friendship Model: How to build advocacy in a consumer-driven world. This presentation is an orientation for the philosophy and practical approach that changed an advertising agency to an advocacy agency.
A data monetization framework from Accenture Interactive. Three questions your company should answer to start realizing revenue opportunities from your data.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
The "India Digital SME Credit Report 2023," a collaboration between GetVantage and Redseer Strategy Consultants, reveals that a significant credit deficit of approximately $220 billion is impeding the economic progress of digitized businesses. Despite an infusion of $53 billion in FY22 and an estimated $165 billion being serviceable after accounting for unviable businesses, the current working capital deficit remains at $112 billion. The report predicts that the demand for credit will surpass $570 billion in the next five years as the number of digital SMEs doubles. This deficit hampers innovation, job creation, scaling, and efficiency building among new-economy businesses. The report underscores the crucial role of alternative financing platforms, such as revenue-based financing, in addressing this gap and fostering economic growth.
This ppt is based on how DBS Bank has achieved digitization, vision, mission, profit, growth, market strategy, history, details, limitations, achievements, awards, CEO, products, applications they created, charts. This case study will give brief about how they become digitally strong and powerful in Asian market
The latest Dentsu Ad Spend Report forecasts how the various mediums are shaping the ad spend share, globally with some of the major media channels like TV and digital, playing a significant role in India.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Retailers who are proactive with their approach to consumer privacy and retail cyber security will create more meaningful data and consumer engagement.
Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)Content Krush
Adeyemi is a growth marketing consultant who is passionate about data-driven storytelling that endears brands to audiences.
He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.
His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Big Data Analysis & Visualization, Lead Generation, Sales Growth and Content Marketing.
E-commerce strategies for Luxury Brands (based on sources)Alba Romero Villa
- Positive aspects & Advantages of going online
- How can luxury brands can recreate their brand essence online?
- How can they do to recreate the sensorial offline experience of the brand online?
- What are the elements that conform a luxury buying experience?
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...Slideworks
A comprehensive, end-to-end strategy presentation template based on proven frameworks created by ex-McKinsey and BCG consultants.
277 PowerPoint slides organized in a complete storyline with best-practice slide-layouts, titles, and graphics
4 real-life full-length examples from Fortune500 companies so you can see how a strategy is presented in other organizations
Helpful checklist used in top-tier consulting firms
Excel model to support your strategy document.
Access full powerpoint at www.slideworks.io.
[SlideShare] Affinity Data Tells The Stories Of 2016Affinio
Let's face it, 2016 was a memorable year. At Affinio, we get to run analyses on almost any hot topic happening in the news – whether it be political, sports-related, or breaking pop culture news. And there were a lot of hot topics happening over the course of 2016. That’s why we created this SlideShare where we take a look back at the year of 2016 and highlight some of the biggest newsworthy events through the lens of affinity data.
The "India Digital SME Credit Report 2023," a collaboration between GetVantage and Redseer Strategy Consultants, reveals that a significant credit deficit of approximately $220 billion is impeding the economic progress of digitized businesses. Despite an infusion of $53 billion in FY22 and an estimated $165 billion being serviceable after accounting for unviable businesses, the current working capital deficit remains at $112 billion. The report predicts that the demand for credit will surpass $570 billion in the next five years as the number of digital SMEs doubles. This deficit hampers innovation, job creation, scaling, and efficiency building among new-economy businesses. The report underscores the crucial role of alternative financing platforms, such as revenue-based financing, in addressing this gap and fostering economic growth.
This ppt is based on how DBS Bank has achieved digitization, vision, mission, profit, growth, market strategy, history, details, limitations, achievements, awards, CEO, products, applications they created, charts. This case study will give brief about how they become digitally strong and powerful in Asian market
The latest Dentsu Ad Spend Report forecasts how the various mediums are shaping the ad spend share, globally with some of the major media channels like TV and digital, playing a significant role in India.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Retailers who are proactive with their approach to consumer privacy and retail cyber security will create more meaningful data and consumer engagement.
Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)Content Krush
Adeyemi is a growth marketing consultant who is passionate about data-driven storytelling that endears brands to audiences.
He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.
His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Big Data Analysis & Visualization, Lead Generation, Sales Growth and Content Marketing.
E-commerce strategies for Luxury Brands (based on sources)Alba Romero Villa
- Positive aspects & Advantages of going online
- How can luxury brands can recreate their brand essence online?
- How can they do to recreate the sensorial offline experience of the brand online?
- What are the elements that conform a luxury buying experience?
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...Slideworks
A comprehensive, end-to-end strategy presentation template based on proven frameworks created by ex-McKinsey and BCG consultants.
277 PowerPoint slides organized in a complete storyline with best-practice slide-layouts, titles, and graphics
4 real-life full-length examples from Fortune500 companies so you can see how a strategy is presented in other organizations
Helpful checklist used in top-tier consulting firms
Excel model to support your strategy document.
Access full powerpoint at www.slideworks.io.
[SlideShare] Affinity Data Tells The Stories Of 2016Affinio
Let's face it, 2016 was a memorable year. At Affinio, we get to run analyses on almost any hot topic happening in the news – whether it be political, sports-related, or breaking pop culture news. And there were a lot of hot topics happening over the course of 2016. That’s why we created this SlideShare where we take a look back at the year of 2016 and highlight some of the biggest newsworthy events through the lens of affinity data.
A round up of key trends and inspiration from 2016. First presented to the ADCN at a #csbreakfast. Please get in contact if you are interested in us doing a SXSW workshop at your brand or agency
A audiência inteligente: Impacto dos devices conectados nas programações tele...EraTransmidia
CPBR7 (Campus Party 2014) - Palco Gutenberg (31/01/2014 das 17h-18h30)
http://campuse.ro/social/resource/40836/view.cp
http://hxd.com.br/campus-party-brasil-2014-tera-trilha-de-palestras-sobre-televisao-e-conteudos-digitais/
A audiência inteligente: Impacto do devices conectados nas programações televisivas
O número de usuários que assistem televisão conectados em duas ou mais telas vem crescendo no Brasil. As pessoas comentam os programas que estão assistindo com os seus amigos nas redes sociais e procuram novas formas de interagirem com a televisão. Quais são as oportunidades que existem por trás desse comportamento e como isso pode impactar na audiência televisiva?
Participantes:
Carlos Moreira – Head of Media | International Mkt. Development of Twitter
Tiago Nunes Magalhães – Ibope Media
Fabio Wajngarten – Controle da Concorrência
Eliane Leme – Diretora Executiva do Portal Band.com.br
Rodrigo Dias Arnaut – Grupo Era Transmídia
Herve Muyal – Diretor TV Tak
O número de usuários que assistem televisão conectados em duas ou mais telas vem crescendo no Brasil.
Sobre a palestra
Moderador: Salustiano Fagundes
Empreendedor com mais de 25 anos de experiência na área de TICs. Desde 2006 vem se dedicando a área de inovação com foco no desenvolvimento de software para multiplataformas televisivas, tendo construído cases com clientes como a Caixa Econômica, Grupo Bandeirantes de Comunicação, BM&F Bovespa, TV Climatempo, Philips, LG, TV Canal Rural, Samsung, Coca-Cola, Panasonic e Avesso TV entre outros. Tem também participado como conferencista em congressos, workshops e seminários no Brasil e no exterior abordando temas relacionados ao futuro da televisão.
Palestrante: Rodrigo Dias Arnaut
Engenheiro da computação com MBA pela ESPM e mestrado em ciências pela USP. Atua como empreendedor na área de comunicação e tecnologia a mais de 20 anos. Fundador do grupo EraTransmidia, curador do Fórum Transmídia, colaborador do Esconderijo (startup de projetos transmídia), professor na FAAP em mídias digitais e pesquisador de inovação na TV Globo. Prêmio internacional “IBC Special Award” (Amsterdan/Holanda), pelo projeto “Flutuador” em 2010, uma narrativa transmidiática sobre a poluição dos rios, 6º Prêmio Allianz de Telejornalismo 2012, pelo projeto de rastreamento de árvores e desmatamento ilegal “Roubo na Floresta Amazônica” e o prêmio "Destaque do ano 2013 TV Globo" pela solução interativa de informações de trânsito e uso de tablet em 3D e tempo real para os telejornais.
Resumo do evento em vídeo: https://www.youtube.com/watch?v=pEA30VOYvBg
SXSW 2016: Bridging the Gap Between CX + UXBarkley
Susannah Sulsar of Barkley and Leah Buley of Forrester hosted a workshop at SXSW 2016 covering The Human Experience, bridging the gap between customer experience and user experience.
Gain insight into how Deanta can help publishers tackle the everyday challenges of publishing production, from rising overheads to complicated workflow.
A brand campaign presentation I did while at Berklee College of Music. This is a fictional brand but the ideas are my own. Taking a a magazine and recreating a new vision with music that still stays true to its origins but keeps it relevant and opens up new opportunities. How can I help you with your marketing?
The premise: conduct a multiphase brand audit in order to identify problems facing a brand of choice and provide realistic solutions.
My team discovered, analyzed and summarized the brand’s current situation (competitive frame, key branding elements, and positioning). We conducted in-depth interviews with target market consumers to identify brand associations and assessed their strength using a laddering technique. We developed, fielded and analyzed a survey that probed brand challenges, Consumer-Based Brand Equity, and the team’s brand development recommendations. Lastly, we compiled our findings in a final report and presented an executive summary to the class.
The result: our team scored the highest in the class, even scoring a perfect 100 on our presentation.
This is Erik's class final project. A re-branding campaign was needed and Playboy was the subject we chose. Teachers notes: Flawless. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
The music industry has seen a big shift with an increasing amount of brands and agencies activating around artists. From festivals to award shows, brands want in with music consumers … but they also want proof of ROI. This presentation by Nielsen Music's Tatiana Simonian covered how brands, agencies and artists are leveraging big data to plan, measure and maximize music campaigns. The presentation included case studies, talent analytics and brand affinity insights across key demographics and across fans of specific music genres and activities.
The Next Generation of Visitors: Creating Museum Experiences that Connect with Younger Audiences
How can we create experiences that meet the motivations, expectations and needs of the next generation of visitors? This interactive session features new research on the Millennial Generation and showcases innovative marketing that connects with this increasingly important audience. A panel of Millennials will add their voice to the discussion.
Presented by: Lori Cagan, Senior Vice President, Integrated Marketing, The Tombras Group, & Sylvia Matiko, Principal Founder, A Different View
It’s Time To Ditch The Idea That ALL Women Want To Be Rich, Young, Skinny, and White
young, skinny, and pretty” start to be dismantled.
Womxn have finally decided, they’ve had enough.
They have started to realize that they can’t reach the impossible ideals that mainstream media has set forth in so many expertly photoshopped images.
Womxn are embracing their age.
Womxn are embracing their skin color.
Women are embracing their bodies.
Women are embracing their weight.
Womxn are embracing the physical traits that come with their ethnicities.
Women are embracing beauty in ways that fit their spiritual beliefs.
And the end of the day, womxn are say F*CK Deprivation. F*CK Feeling Less Than. F*CK Feeling Unworthy.
They are embracing #BodyPositivity #GoingGray #FashionOver40 #MidsizeFashion #AntiDietCulture #PlusSizeFashion and so much more.
Join TRACT Nightlife Network and start getting FREE tickets to events and discounts. We are dedicated to bringing the user the very best in entertainment.
www.tractmobile.com
We looked at the combined Twitter audiences of Donald Trump and Hillary Clinton. Using Affinio, the audience was segmented into interest-based communities. This presentation shows which Presidential candidate is winning in key audience segments.
Affinio Analysis of @DOTA VS @codworldleagueAffinio
By using the Affinio platform, we can quickly paint a picture of an audience's community and culture. We decided to compare and contrast two of the world's biggest eSports games and their fans - DOTA 2 and Call of Duty.
Affinio analysis of Total Beauty Oscar GaffeAffinio
A look at how social graph data can help you get ahead of the story in a PR Crisis. We look at two of the communities who participated in the conversation around Total Beauty's Oscar blunder when they mistook Whoopi for Oprah.
Affinio Analysis of Total Beauty Oscar GaffeAffinio
Using social graph data to understand a PR Crisis. A look at the two communities who were participating in the conversation around Total Beauty's Oscar gaffe when they mistook Whoopi Goldberg for Oprah.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
2. Affinio is an advanced marketing intelligence platform
that leverages the interest graph to understand today’s
consumers. Behind Affinio is an advanced, incredibly
powerful, and award-winning technology that mines the
billions of relational network connections that exist within
any given audience. Using our deep learning and custom
network engine, Affinio can analyze these relationships to
develop a cultural fingerprint for each user. Analyzing
what people choose to follow extracts knowledge and
cultural insights from your entire audience. This sheds light
for the first time on who each audience segment is, what
they are influenced by, what they talk about, share, and
ultimately care most about.
[Learn more at Affinio.com]
How Affinio Analyses Work
....
4. 25-34
Years Old*
60% 40%
....Who are Digital Marketers?
] High affinity to social
media influencers,
thought leaders, and
high-profile
professionals.
They spend lots of
time online sharing
and consuming
content.
Political views skew
Democratic based on
audience interests.
Passionate about all
things tech, social,
and digital.
5. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Marketing 9 times morelikely
Digital 9 times morelikely
Tech 8 times morelikely
Creative 7 times more likely
Design 16times more likely
ContentMarketing 48 times morelikely
IOT 33 times morelikely
Marketing 31 times morelikely
Startup 23 times more likely
Socialmedia 17 times more likely
HubSpot | eMarketer | Amazon | Forrester |
Starbucks
Elon Musk | Richard Branson | Bill Gates | Guy
Kawasaki |Marissa Mayer
BuzzFeed | Mashable | Fast Company |
TechCrunch | WIRED
7. ....Who are the Disney fanatics?
25-34
Years Old*
67% 33% ] High propensity to
follow Comedians and
Actors.
8x more likely to self-
describe with “Mom.”
3x more likely to
follow people in the
Travel/Food Twitter
Category.
Excessively passionate
about all things
Disney.
8. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Vacation 27 times morelikely
Parks 15 times more likely
Wife 9 times morelikely
Mom 8 times morelikely
Travel 8 times more likely
WDW 30 times morelikely
DisneyWorld 25 times more likely
WaltDisneyWorld 20 times more likely
Rogueone 12 times more likely
Moana 9 times morelikely
Disney Cruise Line | Disney Store | Starbucks Coffee
| Southwest Airlines | Disney Baby
Ellen DeGeneres | Neil Patrick Harris | Jimmy
Fallon | Tom Hanks | J.K. Rowling
Disney | Walt Disney Company | Disney Careers |
Marvel Entertainment | Disney Channel PR
10. ....Who are the WWE fanatics?
25-34
Years Old*
71% 29% ] Their top content
shared, domains, and
likes are all centered
around WWE.
High affinity to fast
food brands and
gaming technology.
High concentration of
fans who self-describe
as living in the USA,
UK, and “Parts
unknown.”
High affinity to retired
professional wrestlers.
11. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Wrestler 16 times morelikely
Pro 12 times morelikely
Wrestling 11 times more likely
Huge 6 times morelikely
WWE 5 times morelikely
NXT 16 times morelikely
Luchaunderground 15 times more likely
WWENXT 11 times morelikely
WWEHOF 10 times more likely
WWEDivas 5 times more likely
WWE Network | WWE Shop | PlayStation | Rockstar
Games | SUBWAY
Jim Ross | Mick Foley | Chris Jericho | Rob Van
Dam | Nattie
WWE Publishing | YouTube | ESPN | Twitter | TMZ
13. 25-34
Years Old*
70% 30%
....Who are surfers?
] Passionate about
photography and
travel.
Most influenced by
pro-surfers and surfing
publications.
Passionate about the
environment and
climate change.
Excessively passionate
about all things
Surfing.
14. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Surf 76 times morelikely
Surfing 61 times morelikely
Skate 46 times more likely
Surfer 34times morelikely
Paddle 28 times morelikely
BigWaveTour 200 times morelikely
Peahichallenge 107 times morelikely
Surf 62 times more likely
Surfing 35 times morelikely
Waves 22 times morelikely
Quiksilver | Hurley | Billabong | O’Neill | Rip Curl
Kelly Slater | Mick Fanning | Taj Burrow | Joel
Parkinson | Julian Wilson
SURFER | Surfline | SURFING Magazine | The
Surfer’s Journal | World Surf League
16. 25-34
Years Old*
66% 34%
....Who are country music fans?
] High affinity to
celebrity gossip and
news.
High concentration of
country music fans
living in the Southern
USA.
High affinity to
country stars and
music publications.
Passionate about
country music, live
events, and awards
shows.
17. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Bryan 16 times more likely
Luke 12 times morelikely
Carrie 10 times morelikely
Underwood 9 times morelikely
Nashville 9 times more likely
TheWeightOfTheseWings 15 times more likely
Opry 12 times morelikely
CMTAOTY 9 times morelikely
TheStorytellerTour 7 times morelikely
CountryMusic 8 times morelikely
Country Outfitter | Ticketmaster | Cabela’s |
Starbucks | Duck Commander
Dierks Bentley | Thomas Rhett | Carrie Underwood
| Keith Urban | Luke Bryan
Nash Country Daily | MusicRow Magazine | The Big
98 | Billboard | People Magazine
19. 25-34
Years Old*
89% 11%
....Who are fashion lovers?
] High affinity to
celebrity gossip,
rumors and behind
the scenes content.
High affinity to fashion
brands, designers, and
fashion media outlets.
High concentration of
Fashion fans living on
the far east and west
coasts.
Excessively passionate
about design.
20. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Jewelry 28 times morelikely
Style 21 times morelikely
Fashion 13 times morelikely
Design 7 times morelikely
PR 7 times morelikely
Style 20 times morelikely
Fashion 15 times more likely
OOTD 15 times morelikely
NYC 6 times more likely
TBT 2 times morelikely
DVF | Bergdorf Goodman | Oscar de la Renta |
Barneys New York | Michael Kors
Lauren Conrad | Rachel Zoe | Whitney Port | Nicole
Richie | Nina Garcia
Who What Wear | InStyle | Elle | WWD | Harper’s
Bazaar
22. 25-34
Years Old*
54% 46%
....Who are rap & hip-hop fans?
] High concentration of
fans on the east coast
of the USA.
3x more likely to use
the hashtag
#BlackLivesMatter.
High affinity to Music
Publications,
Streaming Services,
and Media.
Passionate about
music and having
access to the latest
songs and music.
23. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Booking 11 times more likely
Hop 11 times more likely
Contact 7 times morelikely
DJ 6 times morelikely
Money 5 times more likely
Hiphop 17 times morelikely
Soundcloud 15 times morelikely
NP 13 times more likely
Hiphopawards 10 times morelikely
Tupacshakur 5 times morelikely
Jordan | Nike | Foot Locker | SoundCloud | Beats By
Dre
Meek Mill | T.I. | Fabolous | J. Cole | Kendrick Lamar
XXL Magazine | BET | Hot 97 | Vibe Magazine | The
Source Magazine
25. 25-34
Years Old*
71% 29%
....Who are sneakerheads?
] Passionate about rap
and hip-hop music.
33x more likely to self-
describe with
”sneaker.”
High affinity towards
basketball players.
Passionate about
fashion, menswear,
and sneakers.
26. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Sneakers 33 times more likely
Sneakers 19 times morelikely
Shoes 10 times more likely
RIP 9 times more likely
Money 3 times morelikely
KicksDealsBTS 50 times morelikely
Jordan 19 times morelikely
YeezyBoost 18 times morelikely
Yeezy 14times morelikely
Nike 9 times morelikely
Footlocker | Nike | Finish Line | Jordan | Eastbay
Kanye West | LeBron James | Kevin Durant | Kobe
Bryant | Drake
Complex | Sneaker Freaker | ESPN | Bleacher
Report | XXL Magazine
28. 75% 25%
....Who are teen girls who love humour?
]
18-24
Years Old*
Engageswith trending
hashtags like
#MannequinChallenge.
High affinity to parody
/ humour accounts
like “Common White
Girl.”
Addicted to their
smart phones,
including apps like
Instagram and
Snapchat.
High affinity to
celebrity gossip,
rumors and behind
the scenes content.
29. ....What are they passionate about?
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
SC 5 times morelikely
❤ ️ 4times morelikely
Live 3 times more likely
Smile 3 times morelikely
Fun 3 times morelikely
MannequinChallenge 11 times more likely
RIPVine 9 times morelikely
VineHallOfFame 7 times more likely
Halloween 2 times morelikely
AMAs 2 times morelikely
Starbucks | Victoria’s Secret | McDonald’s |
Forever21 | Victoria’s Secret PINK
Typical Girl | Common White Girl | Relationships |
Sarcasm | B**** Problems
Instagram | MTV | YouTube | Twitter | E News!
Top Interests
(Parody Accounts)
31. 25-34
Years Old*
65% 35%
....Who are EDM fans?
] High affinity to DJs,
music publications,
and underground
musicians.
76x more likely to self-
describe with
”techno.”
Passionate about
sharing the latest
songs and content on
their favourite
musicians.
Passionate about
EDM, Techno, and
House Music.
32. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Techno 76 times morelikely
EDM 61 times morelikely
DJ 19 times more likely
Bass 17 times morelikely
House 11 times morelikely
Techno 43 times morelikely
Housemusic 28 times morelikely
House 26 times more likely
EDM 23 times morelikely
SoundCloud 7 times morelikely
Beatport | Insomniac Events } SoundCloud |
Ableton | Native Instruments
Diplo | Dillon Francis | United Hairline |
FLOSSTRADAMUS | Deadmau5
Mixmag | DJ Mag | The Fader | BBC Radio 1
|Rolling Stone
34. 25-34
Years Old*
52.5% 47.5%
....Who are gamers?
] 26x more likely to
describe as a “Gamer.”
Loves streaming
content from YouTube
and following gamer
accounts.
High affinity to follow
action stars and
comedians.
Loves to stay up to
date on the latest
gaming news,
releases, and stats.
35. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Gaming 26 times morelikely
Gamer 24 times more likely
Games 19 times morelikely
Game 11 times morelikely
YouTube 8 times morelikely
Overwatch 52 times more likely
PS4Share 32 times more likely
GearsofWar4 21 times morelikely
NationalVideoGamesDay 13 times more likely
Batman 10 times morelikely
PlayStation | Rockstar Games | Xbox | Ubisoft |
Steam
Neil deGrasse Tyson | Bill Nye | Robert Downey Jr. |
Stan Lee | Seth MacFarlane
IGN | Game Informer | Twitch | Vice News |
GameSpot
37. 25-34
Years Old*
64% 36%
....Who are runners?
] Passionate about
living a healthy
lifestyle.
Loves to stay up to
date on the latest
running news, tips,
and gear.
Highly influenced by
Olympic athletes.
Passionate about the
outdoors, running,
and cycling.
38. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Endurance 70 times morelikely
Ultra 63 times morelikely
Trail 19 times more likely
Triathlete 24 times morelikely
Running 18 times morelikely
TNF50 349 times morelikely
Triathlon 50 times morelikely
Trailrunning 37 times morelikely
Runchat 34times morelikely
Running 22 times morelikely
The North Face | Salomon Running | Brooks
Running | REI | Arc’teryx
Scott Jurek | Ryan Hall | Meb Keflezighi | Ksra
Goucher | Shalane Flanagan
Outside Magazine | Runner’s World | Bicycling
Magazine | Velo News | Triathlete Magazine
40. 25-34
Years Old*
92% 8%
....Who are beauty fans?
] High affinity to
celebrity gossip,
rumors and behind
the scenes content.
High affinity to fashion
brands, designers, and
fashion media outlets.
These girls will spend
hours watching and
sharing beauty
tutorials and articles.
Passionate about the
beauty and fashion
industry.
41. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Makeup 26 times morelikely
Beauty 11 times morelikely
Artist 6 times more likely
Blogger 5 times morelikely
Lifestyle 5 times morelikely
Mua 40 times morelikely
Makeup 19 times more likely
Beauty 8 times morelikely
Ad 4 times morelikely
Tbt 1 times morelikely
Sephora | Urban Decay | NYX | Benefit Cosmetics |
Ulta Beauty
Jaclyn Hill | Nicole Guerriero | Kandee Johnson |
Marlena | Carli Bybel
E News! | Glamour | InStyle | Allure | Cosmopolitan
43. 35-44
Years Old*
71% 29%
....Who are tech executives?
] Values family life and
self-describes with
terms like “Dad,”
“Husband,” and
“Family.”
They will spend hours
reading up on news,
politics, and markets.
Entrepreneurial.
Passionate about
building successful
businesses.
High concentration of
Executives living in
San Francisco and
New York City.
44. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Technology 4 times morelikely
investor 4 times more likely
Founder 4times morelikely
CEO 4 times morelikely
Dad 3 times morelikely
Tech 6 times morelikely
Leadership 6 times more likely
Social Media 5 times more likely
Business 4 times morelikely
Quote 3 times morelikely
Goldman Sachs | BlackRock | SpaceX | Morgan
Stanley | The Boeing Company
Donald Trump | Richard Branson | Elon Musk }
John Legere | Bill Gates
Wall Street Journal | Bloomberg | Forbes | Inc. | The
Associated Press
46. 25-34
Years Old*
62% 38%
....Who are film fanatics?
] Online conversations
are dominated with
trending movie
hashtags, TV shows,
and movie events.
High affinity to
gaming platforms.
High affinity to film
stars, film studios, and
celebrity news
publications.
Passionate about
movies, filmmaking,
and television.
47. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Cinema 18 times more likely
Star 7 times morelikely
Films 6 times more likely
Movie 7 times morelikely
Movies 6 times morelikely
Kongskullisland 21 times morelikely
TheFlash 14times morelikely
Supergirl 15 times more likely
WonderWoman 12 times more likely
lalaland 8 times morelikely
Netflix | PlayStation | Rockstar Games | Ubisoft |
Xbox
Chris Evans | Robert Downey Jr. | Ben Affleck |
Chris Pratt | Chris Hemsworth
Marvel | The Hollywood Reporter | HBO | Empire
Magazine | Entertainment Weekly
49. 85% 15%
....Who are sports dads?
]
35-44
Years Old*
They share content
from domains such as
Sports Illustrated, The
Bleacher Report, and
Barstool Sports.
High affinity to
professional athletes
and sporting
organizations.
Loves all things sports.
Values family life and
self-describes with
terms like “Dad,” and
“Husband.”
50. ....What are they passionate about?
Top Celebrities
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Golf 9 times more likely
Sports 7 times morelikely
Baseball 5 times more likely
Husband 4 times more likely
Father 4 times morelikely
Football 5 times more likely
Game 3 times more likely
Year 2 times morelikely
Play 2 times morelikely
😂 2times morelikely
Nike | Jordan | Foot Locker | PlayStation | EA Sports
Richard Sherman | Russell Wilson | Kevin Durant |
Adrian Peterson | LeBron James
NFL Network | ESPN | Bleacher Report | Fox Sports
| NBC Sports
52. ....Who are the Lady Gaga fanatics?
25-34
Years Old*
50% 50% ] High affinity to pop
music stars.
Love all things Lady
Gaga and are most
influenced by her fan
accounts.
High propensity to
follow high-end
fashion brands.
70x more likely to
describe as a Monster.
53. ....What are they passionate about?
Top Interests
(Fan Accounts)
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
#PerfectIllusion 263 times more likely
@ladygaga 100 times morelikely
#Joanne 71 times more likely
Monster 70 times more likely
Gaga 65 times more likely
GagaOnXFactor 72times morelikely
EMABiggestFansLadyGaga 65 times more likely
JoanneAMAs 59 times morelikely
ShareKindness 50 times morelikely
MillionReasons 40 times more likely
Haus Laboratories | Versace | Alexander McQueen |
Louis Vuitton | Tom Ford
@LadyGagaHooker | @LadyGagaDaily |
@ColinClark1995 | @BTWFoundation | @nicagboi21
Hits FM | Billboard | V Magazine | MTV | MTV News
55. ....Who are the football fans?
25-34
Years Old*
70% 30% ] High affinity to
football players as well
as British comedians.
High affinity to other
sporting organizations
including the NFL and
the UFC.
Obsessed with all
things football,
including players,
teams, and media.
High concentration of
fans who self-describe
as living in the United
Kingdom.
56. ....What are they passionate about?
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Liverpool 29 times morelikely
Arsenal 22 times morelikely
Football 21 times more likely
FC 14times morelikely
Sport 6 times more likely
TeamGB 46 times morelikely
NUFC 44 times morelikely
MOTD 42 times morelikely
Bringonthegreat 41 times morelikely
LFC 20 times morelikely
Paddy Power | Amazon UK | OptaJoe | Adidas UK |
Netflix UK & Ireland
Gary Lineker | Jeremy Clarkson | James Cordon |
Chris Kamara | John Bishop
Sky Sports | BBC Sport | Sky Football | TheLADbible
| BBC Breaking News
Top Celebrities
58. ....Who are fashionable yogis?
25-34
Years Old*
83% 17% ] High affinity to yoga
publication, fashion
designers, high-end
retailers.
Passionate about the
practice of yoga as
well as fashion.
Passionate about
living a healthy
lifestyle.
High affinity to
celebrity gossip,
rumors and behind
the scenes content.
59. ....What are they passionate about?
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Fashion 5 times more likely
Beauty 4 times more likely
Wife 3 times morelikely
Mother 2 times more likely
Music 2 times more likely
NYFW 6 times morelikely
Emmys 5 times morelikely
VMAS 5 times morelikely
Fashion 2 times morelikely
NYC 2 times more likely
Daily Cup of Yoga | YogaWorks | lululemon
athletica | Whole Foods | Michael Kors
Ellen DeGeneres | Oprah Winfrey | Jimmy Fallon |
Anderson Cooper | Zooey Deschanel
Yoga Journal | Yoga Dork | Yoga International |
Huffington Post | The New York Times
Top Celebrities
61. ....Who are health & fitness fans?
25-34
Years Old*
79% 21% ] High affinity to
celebrity trainers,
doctors, and fitness
competitors.
9x more likely to self-
describe with
“Nutrition.”
Passionate about
living a healthy
lifestyle.
Passionate about all
forms of exercise
including running,
cycling, yoga, etc.
62. ....What are they passionate about?
Top Brands
Top Media Outlets
Top Bio Keywords
Top Hashtags
Nutrition 9 times more likely
Running 7 times more likely
Healthy 7 times more likely
Trainer 6 times more likely
Fitness 6 times morelikely
Runchat 35 times morelikely
Running 14 times more likely
Exercise 12 times morelikely
Nutrition 11 times morelikely
Workout 8 times more likely
Lululemon athletica | Whole Foods | Brooks
Running | Nike Women | TRX
Jillian Michaels | Bob Harper | Dr. Mehmet Oz |
Kelly Olexa | Kara Goucher
Runner’s World | Shape Magazine | Women’s
Health | FITNESS Magazine | SELF Magazine
Top Celebrities
63. How Our Customers Use Affinio
Head to Affinio.com to Request a Demo Today!
....
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....