This document provides information about a target audience for a horror movie media product. The primary target audience is teens and young adults ages 15-25 based on shared interests in alternative music, socializing with friends, movies, and having an alternative style. Research shows this age group has the highest percentage of people who watch horror movies. Reaching this audience online and at the shops and events they frequent could promote the media product.

2. AGE: 15-
25
MUSIC:
Alternative,
Rock, Metal,
Punk, Rap.
Anything not
‘Mainstream’
.
INTERESTS: Socialising with
friends, Converts, movies,
outdoor adventures, skating,
biking, nights in, social media.
GROUPS:
Nerds, Emo’s,
Hardcore,
Skaters, Scene
kids, Young Alts,
Real Gamers,
Hipsters, Indie
scenester’s and
Tumblr Kids.
FAVOURITE
SHOPS: Ledge,
Top Shop,
Urban
Outfitters,
American
Apparel, Hot
Topic, Grinde
Store.
TV SHOWS:
Adventure Time,
Family Guy, The Big
Bang Theory, The IT
Crowd, Game Of
Thrones.

3. •DANIEL
BATES, 16
•SIAN PAGE,
17
Long
HairOften
wears a
Hat.
Ear
Stretchers.
Facial
Piercings.
Often wears
band Tshirts.
Colourful or
dark hair.
Dark, heavy
makeup.
Alternative clothing.
Jeweller
y
•Likes to stand out and look unique compared to
those around them with how they dress and
accessorise.

4. 0
10
20
30
40
50
15-2425-3435-44 45+
Percentage of people
watching Horror Movies
Percentage
of people
watching
Horror
Movies
•AUDIENCE
RESEARCH
TO CONCLUDE: The main audience for my media product would be teens
similar to Dan and Sian ranging from the age 15-25. This is because this
group will be most likely to be socialising out of school or work and would
enjoy the thrill of a horror movie. Their music tastes and alternative outlook
on society would make them a perfect audience as the unrealistic storylines
and ever building tension would build adrenaline and give them a fun social
event to attend with friends when not at the park or at gigs.