Cost Effective - Less than $1 per spot about 3 cents/viewer  High Frequency, High impact Unsurpassed Recall Rates Geograph...
 
Old Ways of Advertising Do  Not  Work Ask any Newspaper if the world has changed
 
 
<ul><li>After 24 hours of exposure to theatre advertising, 72.6% of moviegoers recalled one or more advertisers </li></ul>...
<ul><li>Only pennies per viewer </li></ul><ul><li>HUGE VISUALS 40’x 20’, 15-second spots in High Defintion </li></ul><ul><...
<ul><li>“ Last year (2008) US movie box office admissions were nearly  ten times  greater than admissions for  all 4 profe...
<ul><li>75% are ages 18-49 </li></ul><ul><li>47% are ages 18-34 </li></ul><ul><li>46% are college educated </li></ul><ul><...
 
<ul><li>Indexed Against Population </li></ul><ul><li>Agree / Strongly Agree </li></ul><ul><li>It's important to have a ful...
<ul><li>Movie-going is year-round entertainment </li></ul><ul><li>Several new films debut each Friday </li></ul><ul><li>An...
<ul><li>Disney </li></ul><ul><li>State of Oregon </li></ul><ul><li>General Mills </li></ul><ul><li>eBay </li></ul><ul><li>...
<ul><li>Why place your media buy through us? </li></ul><ul><ul><li>We are not limited to certain theatre circuits. </li></...
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Cinema Ads Vintage

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Find out about movie ads - they can save you big money over Network TV or Cable TV ads. media buyers and media planners should see this.

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Cinema Ads Vintage

  1. 1. Cost Effective - Less than $1 per spot about 3 cents/viewer High Frequency, High impact Unsurpassed Recall Rates Geographic Targeting Larger than life visuals DURANCinemaAds
  2. 3. Old Ways of Advertising Do Not Work Ask any Newspaper if the world has changed
  3. 6. <ul><li>After 24 hours of exposure to theatre advertising, 72.6% of moviegoers recalled one or more advertisers </li></ul><ul><li>After 1 week – 64.3% </li></ul><ul><li>After 1 month – 49.4% </li></ul><ul><li>1-3 months – 31.8% </li></ul><ul><li>3-12 months – 18.6% </li></ul><ul><li>Over 1 year – 5.7% </li></ul>Source: K. Johnson “ Cinema Advertising” Journal of Advertising
  4. 7. <ul><li>Only pennies per viewer </li></ul><ul><li>HUGE VISUALS 40’x 20’, 15-second spots in High Defintion </li></ul><ul><li>Low CPM </li></ul><ul><li>Less expensive than most media yet more impactful </li></ul><ul><li>No one can forget King Kong ! </li></ul>
  5. 8. <ul><li>“ Last year (2008) US movie box office admissions were nearly ten times greater than admissions for all 4 professional major sports leagues combined.” </li></ul><ul><li>-Ed Hepner </li></ul><ul><li> The Properties Group </li></ul><ul><li>New York </li></ul>2 billion moviegoers each year! Source – Nielsen Media Research
  6. 9. <ul><li>75% are ages 18-49 </li></ul><ul><li>47% are ages 18-34 </li></ul><ul><li>46% are college educated </li></ul><ul><li>Average household income is $75,000 </li></ul><ul><li>54% of moviegoers are female </li></ul><ul><li>46% are male </li></ul>Sources: Exhibitor Relations, Motion Picture Almanac, Nielsen Media Research
  7. 11. <ul><li>Indexed Against Population </li></ul><ul><li>Agree / Strongly Agree </li></ul><ul><li>It's important to have a full social life 123 </li></ul><ul><li>I like to be with a crowd of people 119 </li></ul><ul><li>I love to do as many sports as possible 115 </li></ul><ul><li>I look for new experiences every day 112 </li></ul><ul><li>I was born to shop 130 </li></ul><ul><li>If I could eat out every night I would 120 </li></ul><ul><li>I wear clothes that will get me noticed 132 </li></ul><ul><li>It's important to look fashionable 116 </li></ul><ul><li>I will buy a product because of the label 119 </li></ul><ul><li>Computers and technology give me more control 124 </li></ul><ul><li>over my life </li></ul><ul><li>Source: Roy Morgan Jan 2008 - Dec 2008 </li></ul>
  8. 12. <ul><li>Movie-going is year-round entertainment </li></ul><ul><li>Several new films debut each Friday </li></ul><ul><li>An average of $22 million is spent advertising each new film release, driving the crowds to the theatres </li></ul><ul><li>Utilize their millions to promote your brand </li></ul><ul><li>Associate your company with the attraction of Hollywood </li></ul><ul><li>Differentiate your brand! </li></ul>Source: Exhibitor Relations
  9. 13. <ul><li>Disney </li></ul><ul><li>State of Oregon </li></ul><ul><li>General Mills </li></ul><ul><li>eBay </li></ul><ul><li>State of Virginia </li></ul><ul><li>Food & Drug Administration </li></ul><ul><li>Chicago Crime Commission </li></ul><ul><li>Nordstrom </li></ul><ul><li>National Association of Neighborhoods, Washington D.C. </li></ul><ul><li>Dept. of Justice, Washington D.C. </li></ul><ul><li>State of Florida </li></ul><ul><li>Leukemia & Lymphoma Society </li></ul><ul><li>Fred Astaire Dance Studios </li></ul><ul><li>City of Los Angeles </li></ul><ul><li>Liberty University </li></ul><ul><li>New Balance </li></ul><ul><li>Janet Sartin Salons NYC </li></ul><ul><li>Sunshine Group of Donald Trump Properties </li></ul>
  10. 14. <ul><li>Why place your media buy through us? </li></ul><ul><ul><li>We are not limited to certain theatre circuits. </li></ul></ul><ul><ul><li>We can place your advertising campaign on any screen nationwide. </li></ul></ul><ul><ul><li>We negotiate the lowest advertising rates because of volume buying. </li></ul></ul><ul><ul><li>We are trained specialists with experience in marketing & advertising. </li></ul></ul><ul><ul><li>We make it easy ! We handle all the details. One call. One proposal. </li></ul></ul><ul><ul><li>Call Vince DURAN at 866-214-9479 www.DuranAds.com </li></ul></ul><ul><ul><li>Email us for a sample project proposal [email_address] </li></ul></ul>

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