DMAI Social Photography Presentation by Caroline Bean - Greater Philadelphia Tourism Marketing Corp., Bill Karz - LA Tourism and Melissa Yao Hille - Visit Savannah
Using Social and Traditional Media to share music and grow a fan base. Types of social media, how to use social media, best types of social media for music artists, types of traditional media (print, radio, tv, internet), and how to develop story angles, outside of music, to create media placements.
#INNDay14 - San Francisco Public PressJake Batsell
Publisher Lila LaHood explains her newsroom's recent Kickstarter campaign. Lightning Round presentation at INN@IRE Day 2014, Investigative Reporters & Editors conference, San Francisco, June 26.
DMAI Social Photography Presentation by Caroline Bean - Greater Philadelphia Tourism Marketing Corp., Bill Karz - LA Tourism and Melissa Yao Hille - Visit Savannah
Using Social and Traditional Media to share music and grow a fan base. Types of social media, how to use social media, best types of social media for music artists, types of traditional media (print, radio, tv, internet), and how to develop story angles, outside of music, to create media placements.
#INNDay14 - San Francisco Public PressJake Batsell
Publisher Lila LaHood explains her newsroom's recent Kickstarter campaign. Lightning Round presentation at INN@IRE Day 2014, Investigative Reporters & Editors conference, San Francisco, June 26.
Getting Started Socially, for Hospitality ProfessionalsLauren Teague
Social media strategy introduction for Hospitality & HFTP Professionals. Originally presented at the HFTP First Coast June 2012 meeting in Jacksonville, Florida
Bluebird Cafe: Managing Success & Building CommunityAudienceView
The TV series “Nashville” has featured the Bluebird Cafe for five seasons, but the venerable, 90-seat venue has been a jewel in Music City since it opened in 1982. Learn how their unique business model and support for local talent has helped to elevate Bluebird Cafe into the annals of country music history.
Artist Publicity: Is Your Music Media Ready?Urbane Imagery
Are you an artist, artist manager/representative or label owner who wants to attract media attention? What should your plan look like? How do you reach out to media personnel? What are the first steps to set up tour publicity, and how do you follow through to capitalize on media opportunities?
On Saturday, April 23, 2011, the Memphis Music Foundation hosted a music publicity workshop with Aerial Ellis of Urbane Imagery in Nashville. This presentation included PR tips on press kits and EPKs, how to use a media list, media training and etiquette, strategic record release and tour marketing, and PR through social media.
Your mark on the world sponsorship opportunityDevin Thorpe
Devin Thorpe's Your Mark on the World Center has just three sponsors who pay $500 per month for an extensive promotional package that includes video, audio, run-of-site advertising and over 10,000 monthly emails. Would you like to be one of the three sponsors?
Getting Started Socially, for Hospitality ProfessionalsLauren Teague
Social media strategy introduction for Hospitality & HFTP Professionals. Originally presented at the HFTP First Coast June 2012 meeting in Jacksonville, Florida
Bluebird Cafe: Managing Success & Building CommunityAudienceView
The TV series “Nashville” has featured the Bluebird Cafe for five seasons, but the venerable, 90-seat venue has been a jewel in Music City since it opened in 1982. Learn how their unique business model and support for local talent has helped to elevate Bluebird Cafe into the annals of country music history.
Artist Publicity: Is Your Music Media Ready?Urbane Imagery
Are you an artist, artist manager/representative or label owner who wants to attract media attention? What should your plan look like? How do you reach out to media personnel? What are the first steps to set up tour publicity, and how do you follow through to capitalize on media opportunities?
On Saturday, April 23, 2011, the Memphis Music Foundation hosted a music publicity workshop with Aerial Ellis of Urbane Imagery in Nashville. This presentation included PR tips on press kits and EPKs, how to use a media list, media training and etiquette, strategic record release and tour marketing, and PR through social media.
Your mark on the world sponsorship opportunityDevin Thorpe
Devin Thorpe's Your Mark on the World Center has just three sponsors who pay $500 per month for an extensive promotional package that includes video, audio, run-of-site advertising and over 10,000 monthly emails. Would you like to be one of the three sponsors?
A presentation given at the Indiana Ag Hort Conference on January 17th, 2012 about Facebook, Twitter and Blogging and their use for agricultural and horticultural businesses in Indiana.
Jason Molin's and Earl Lundquist's presentation to the Texas Commission on the Arts's Jan. 2015 Conference, State of the Arts: Engaging New Audiences. Their session is titled "Websites that Work: Building and Quantifying Your Success"
There’s a lot to do to get ready for your giving day event, from pre-event marketing activities, to day-of event coverage, to post-event follow up. Join the experts at Kimbia for a social media jam session and learn tips and tricks of the trade to get your plan together and bring your social A-game. In this free webinar, we’ll talk about the social channels you should care about (and why) and give you tips for planning your social strategy for your giving day.
Michael Collins #TBEX presentation - Bloggers; Working with Travel PRs and To...TravelMedia.ie
You’ve sent numerous emails, you’ve pitched to the best of your abilities, you’ve even followed up with phone calls BUT you still seem to be getting nowhere with that PR person or Tourist Board representative. You may have even already featured their client in an article or blog post but now the conversation has suddenly gone quiet. Why?
Unfortunately there are usually a number of reasons why you are not getting the results you had hoped for – all of which I plan to tell you about in my TBEX speaker session. Working as a travel PR, with a background in journalism and publishing, I am lucky to have stood on both sides of the fence when it comes to media/PR relationships.
Let’s begin with the obvious – first impressions count! Travel PRs receive numerous media requests and pitches on a daily basis so you need to make sure that you spark their interest and stand out from the crowd. Saying that, standing out from the crowd is only beneficial if it is in a positive way.
In the case of Travel PRs and Tourist Boards the first impression normally IS the last impression.
Travel PR’s are somewhat like elephants – they never forget and they have long memories so make sure your first encounter is a positive one.
Here are some tips on how to ensure you are remembered for the right reasons:
1. Manners cost nothing – Be polite and courteous. It will stand to you.
2. Do your research – know our clients and how we work.
3. Be pitch perfect – have your pitch prepared and ready. This is guaranteed to impress.
Once you have passed this first hurdle and built a relationship you then need to make sure you maintain it. Having a good working relationship with Travel PRs and Tourist Boards is essential as it will ensure the following:
1. Invites are being sent for a press trip to a far off location. Travel PRs and Tourist Boards are likely to think of people that they know and have had positive experiences with – make sure you are one of them!
2. Media outlets often liaise with PRs when they are in need of a travel specific journalist for a feature, TV slot or radio interview – if you have impressed in the past then they are sure to recommend you.
3. Need a favour? You’ll be in luck, but only if you have built up a good relationship.
Yes I know, it’s all well and good knowing how to maintain this working relationship – but how do you go about building it? During my speaker session at TBEX Dublin I shared some real-life examples with the audience of good and bad approaches and dealings between media and Travel PRs and Tourist Boards - have a look through this presentation to find out more.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2. Goals
• Your social media marketing goals should
align with your organizations mission and
traditional marketing goals
• Increase brand recognition, increase traffic to
website, increase sales, promote an event
3. Goals
VisitPITTSBURGH’s mission is to generate
convention, trade show and leisure travel
business for the Pittsburgh region
• Social Media Goals: Inspire travel to the Pittsburgh
Region and generate website traffic
• Therefore, our social media is primarily focused on
generating leisure travel business, i.e. consumer
tourism
4. Channels & Communities
• Channels:
Facebook, Twitter, Instagram, Youtube, Flickr & Blog
• Community:
• Expats (low hanging fruit)
• Pittsburgh Sports Fans (low hanging fruit)
• Travel Writers/Bloggers
• …and LOCALS!
• We do not want to sell or promote to the locals, but rather use
them to amplify our messages by posting content that is shareable.
Therefore inspiring them to share to their communities.
5. Content
• Organic Content:
Content that conveys the quintessential Pittsburgh
experience.
• Photos, blog posts, articles, videos
• No directly promotional content, no ads
• Paid Content
• Special needs outside our parameters
• Targeted posting to special interest communities
6. Facebook
• Post Good Content!
• Post to the interest of your community, not your needs
• Use a photo in every post
• Scroll test, capture the attention of the community
• Relevant content to widest segment of the
community
• locals, non-locals, special interest groups such as travel
writers and meeting planners
• Content that is likely to spur conversation
• Maximum of one post per day, afternoons work
best
7. Twitter
• Twitter is the best channel for discovery.
• “Listen” for visitors posting content about their
Pittsburgh experience. This is the authentic voice people
want to hear.
• Say “Hello”
• Repost their content
• Try to use a photo in every post
• Native twitter photo sharing, not links
• 10-12 posts per day
• 1-2 posts per day directly to our website
• Try to be active 7 days a week
8. Twitter, Continued
• A single tweet has little value. It only “lives” for
about 15-20 minutes unless It gets widely retweeted.
• Single tweets for special needs are ineffective.
• Value of our Twitter feed comes from the entirety of
the feed demonstrating a quintessential travel
experience with each and every tweet.
• Following grows by providing the authentic voice, in
other words, retweeting visitors!