This document discusses using social media as part of ministry work. It defines what social media is and provides examples of popular social media platforms. It asks whether an effective ministry needs to be on every platform and says to know your audience. The document outlines goals for personal, ministry, and organizational use of social media. It discusses considering resources like time, staffing, content, and technical support. It also discusses considering preferences for participation and interaction. The document emphasizes determining goals, resources, preferences to create a social media strategy and provides practical tips for social media use.

1. Social Media
As a Ministry
Maverick Martin
Director of Technology
Compass – finances God’s way

2. Failure to embrace
social media
is failure to do mission

3. Technology c. 1900

4. What is Social
Media?
Networks
Blogs
Location
Niche
Enterprise
Wiki
Discussion
Business
Reviews
Video
Documents
Music
Live Casting
Pictures

5. Examples of Social Media
• Social networking sites
• Blogs
• Collaborative projects – Wiki, DropBox, Drive
• MUVEs/virtual social worlds – 2nd Life
• Game worlds – World of Warcraft, Minecraft
• Content Communities – YouTube, Adobe
• Shopping / Review – Yelp, Amazon

7. LinkedIn Groups

8. Blogs

11. Collaborative Projects
(Google Drive, Dropbox, Office 365, etc.)

12. Mobile Apps

13. Niche Online
Communities

14. Question:
Do you need to be in every social
media platform have an effective
ministry?

15. Know Your Audience

16. Individual Goals
• Personal Development
• Ministry Information and Networking
• Build relationships with friends, family, others
Organization Goals
• Provide Information about …
• Two-way Communication - Making Connections
• Announcements, Reminders, Attendance
Goals + Resources + Preferences =
Strategy!

17. Resources
Time
• semester or other schedules
• expectations for frequency of posts
• maintenance and monitoring
Staffing
• social media position
• additional duties as assigned
• one account multiple contributors

18. Resources
Content
• events: workshops, ministry fairs, revivals
• materials: handouts, sermons, slide stack
• resources: forms, opportunities, databases, directories
Tech Support
• in-house: in your organization
• colleagues: other users, church members, personal
network
• platforms: support documents, troubleshooting tips

19. Preferences
… for participation and interaction
You, your church/ministry, your members?
• Synchronous (real-time) vs. asynchronous
• Personal vs. Professional updates
• Text-based, images, multimedia
• Closed group vs. open access
Goals + Resources + Preferences = Strategy!

20. Goals + Resources + Preferences =
Strategy!

21. • Be yourself
• Look for opportunities to show love to others
• Decide how much time you will give
• Stay safe – know who you are talking to
• Never publically post negative comments
• Never respond to negative comments
• Provide useful information
Practical Tips

22. Questions?