integrating social media into travel agency

1. INTEGRATING
SOCIAL MEDIA
TRAVEL AGENCY
M LCBNIAFH
by NUR HISYAM BIN KAMARUDDIN

3. DEFINITION

4. DEFINITION
OF

5. DEFINITION
OF
SOCIAL

6. DEFINITION
OF
SOCIAL
MEDIA

7. INTERDEPENDENCE

8. INTERDEPENDENCE
BETWEEN

9. INTERDEPENDENCE
SOCIAL MEDIA
BETWEEN

10. INTERDEPENDENCE
SOCIAL MEDIA
BETWEEN

11. INTERDEPENDENCE
SOCIAL MEDIA
BETWEEN
TRAVEL
AGENCY

21. WHAT

22. Social media is like teen sex.
Everyone want to do it.
Nobody know how.
When it’s finally done there
is surprise it’s no better.
Avinash Kaushik,
Analytics Evangelist, Google

24. Officially though,
social media is not like
teen sex

25. Officially, social media is an umbrella
term that defines the various activities
that integrate the technology, social
interaction, and the construction of the
word, pictures, videos and audios.
http:/ www.wikipedia.org
/

26. It’s also a fancy way to describe
the zillions of the conversations
people are having online 24/7

30. BOUNDARIES

35. SUCCESS

36. SUCCESS
FROM

37. SUCCESS
FAILURE
FROM

43. THE

44. THE
WISDOM

45. THE
WISDOMOF

46. THE
WISDOMOF
PLAY

49. SOCIAL

50. SOCIAL
ENTREPRENEURSHIP

51. INNOVATION

52. INNOVATION
ON

53. INNOVATION
ON
THE

54. INNOVATIONON
THE
PRAIRIE

59. WHY

60. #1
BECAUSE 3 OUT OF 4 MALAYSIANS
USE SOCIAL TECHNOLOGY

61. #2
BECAUSE
SOCIAL MEDIA
IS A GREAT
CUSTOMER
SERVICE TOOL

62. #3
BECAUSE
SOCIAL MEDIA
IS INSTANT.

63. #4
BECAUSE
PEOPLE LOVE
TO CONNECT
WITH OTHER
PEOPLE

64. #5
BECAUSE
SOCIAL MEDIA
IS LIKE WORD OF
MOUTH ON
STEROID

65. #6
BECAUSE
PEOPLE PREFER
TO SHARE
POSITIVE BRAND
EXPERIENCES

66. #7
BECAUSE SOCIAL MEDIA IS
DEMOCRATIZING COMMUNICATION.
BIG TIME.
Technology is shifting the power away
from the editors, the publishers,
“”
the establishment, the media elite.
Now, it’s the people who are in the control.
Rupert Murdoch, Global Media Entrepreneur

67. BECAUSE, DEAR FRIEND SOCIAL MEDIA
IS AWESOME FORCE TO BE RECKONED
WITH…

68. HOW

69. 1: GOAL
RULE #
Define your
business
objectives

70. 2: LISTEN
RULE #
Monitor and
interpret your
prospect’s
conversations

71. 3: BUILD
RULE #
Use your
channels to
engage and
drives traffic

72. u

73. u
f

74. u
f w

75. u k
f w

76. u k
f w
s

77. u k
f w
c
s

78. u k
f w
c
s
b

79. u k
f w
c
s
b n

80. u k
f w
c
i
s
b n

81. u k
f w e
c
i
s
b n

82. RULE # 4: ENGAGE

83. Ask
Questions

84. Make sure you
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86. @Amanda_W
Thanks for reaching
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87. 5:
RULE #
ANALYZE
&
OPTIMIZE
Get your
hands
dirty!!

88. One message
before
Social Media.

91. One message
after
Social Media.

92. The
message is
distributed
across social
media
channels

95. DID U
KNOW

97. Social media has overtaken
pornography as the #1
web activity

98. Women are more active
on social media
than men
55%
vs 45%

99. 100,000,000
w
The number of videos viewed per day.

100. 13 HOURS
The amount of
video uploaded
to
w
every
single
minute

101. 1000 YEARS
The length of time that it
would take to watch all
videos on
w

103. 13,000,000
The number of articles available on Wikipedia.

104. 3,600,000,000
The number of photo archived in
Flickr.com as of June 2009.
That’s roughly I photo per every 2
people on the planet

105. 3,000,000
The average number of Tweets per day on Twitter.com

106. 1382%
The monthly
growth rate of
Twitter users
from January to
February 2009.

107. 5,000,000,000
The number of minutes users
spent on Facebook each day.

108. 1,000,000,000
The amount of content
(web links, news stories,
blog posts, notes,
photos, etc.)
shared each week
on Facebook.

109. “”
If Facebook were a country
it would be the 3rd largest
country in the world.
Mark Zuckerberg
Cf

110. The word blog is irrelevant.
What important is that it is
now common, and will soon be expected,
that every intelligent person
(and quite a few unintelligent ones)
will have media platform where they
share what they care about
with the world.
Seth Godin, Author

111. 93% of Social Media users
believe a company must have
presence in social media
Cone, Business in Social Media Study, September 2008

112. YOU SEE, IT'S SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.

113. THANK YOU

114. ANY
QUESTIONS