Bridal House

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a business plan sample for starting business in bridal industry...just theory

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Bridal House

  1. 1. HOUSE OF Sdn. Bhd. BUSINESS PLAN
  2. 2. DUCTION.
  3. 3. NAME OF COMPANY: House of Bridal Sdn. Bhd.NATURE OF BUSINESS: PartnershipINDUSTRY PROFILE: House of Bridal (HoB) provides rental for wedding equipment. HoB is establish due to the demand by consumers. Since wedding equipment tends to be a little pricey, majority of people prefers to rent.BUSINESS LOCATION: MelakaDATE STARTED: 01 June 2012FACTORS IN SELECTING • People prefer to rent wedding equipmentTHE PROPOSED BUSINESS: because too pricey to buy and use only once. • To give a chance for couple to tie their knot with the best wedding receptions, the best memories.FUTURE PROSPECT OF THE • Provide high quality service to newly-wedsBUSINESS: • To protrude the international market
  4. 4. BUSINESS PURPOSEThis business plan is prepared because we want:• To examine the bridal market in Melaka• To make something different from others and will comes up with competitive advantages.• To determine business capital and profit• To improve our services by obtaining feedback
  5. 5. COMPANY BACKGROUND.
  6. 6. NAME OF THE COMPANY: House of Bridal Sdn. Bhd.ADDRESS: Lot 110-112, Bangunan Graha Maju, Off Jalan Hang Tuah, 75300 Melaka.TELEPHONE: 06-2222525FAX NUMBER: 06-2885555E-MAIL: houseofbridalmalaysia@yahoo.comFORMS OF BUSINESS: PartnershipMAIN ACTIVITIES: Provide bridal products, services, wedding equipment and catering.DATE AND NUMBER OF 01 May 2012BUSINESS REGISTRATION: ME 55-2524DATE OF COMMENCEMENT: 01 June 2012
  7. 7. BUSINESS BACKGROUND1. Initial Capital: Position Shares (RM) Chief Executive Officer 40% (40 000) Administrative Manager 16% (16 000) Marketing Manager 12% (12 000) Finance Manager 12% (12 000) Operational Manager 1 12% (10 000) Operational Manager 2 12% (10 000)2. Name of Bank: Maybank Berhad3. Bank Account Number: 112214578930876
  8. 8. PARTNERS BACKGROUND.
  9. 9. NAME OF THE PARTNERS: NUR AIN BINTI ISHAKIDENTITY CARD NUMBER: 871123-14-5506PERMANENT ADDRESS: 92, JALAN ONG KIM WEE, OFF JALAN HANG TUAH, 75300 MELAKA.CORRESPONDENCE NONEADDRESS:TELEPHONE NUMBER: 017-4241205DATE OF BIRTH: 23 NOVEMBER 1987AGE: 25 YEARS OLDMARITAL STATUS: SINGLEACADEMIC FOUNDATION OF LAW (UiTM SHAH ALAM CAMPUS), BACHELORQUALIFICATION: OF BUSINESS ADMINISTRATION (UNIVERSITI MALAYA)COURSES ATTENDED: MALAYSIAN ENTREPENEURSHIP CONVENTION, SEMINAR ON BUSINESS PLANNING BY UNIVERSITI MALAYA.SKILLS: SPEAKS FLUENT ENGLISH, MANDARIN, KOREAN AND JAPANESE.EXPERIENCES: PRACTICAL WORK AT ADAM & LIM LAW FIRM, EXECUTIVE PERSONNEL FOR GARUDA JAYA SDN. BHD. FOR 2 YEARS.PRESENT OCCUPATION: CHIEF EXECUTIVE OFFICERPREVIOUS BUSINESS NONEEXPERIENCE:
  10. 10. NAME OF THE PARTNERS: SITI ADILAH BINTI MOHD JAAFARIDENTITY CARD NUMBER: 861007-10-5996PERMANENT ADDRESS: 110, JALAN ONG KENG HOON, OFF JALAN HANG TUAH, 75300 MELAKA.CORRESPONDENCE NONEADDRESS:TELEPHONE NUMBER: 017-2604339DATE OF BIRTH: 07 OCTOBER 1986AGE: 26 YEARS OLDMARITAL STATUS: SINGLEACADEMIC FOUNDATION IN SCIENCE (NILAI MATRICULATION COLLEGE),QUALIFICATION: BACHELOR IN OFFICE MANAGEMENT (UiTM MELAKA CITY CAMPUS)COURSES ATTENDED: COMMUNICATION IS THE KEY BY MSU SHAH ALAM, MANAGING OR TO BE MANAGED? BY MCISSKILLS: NONEEXPERIENCES: NONEPRESENT OCCUPATION: ADMINISTRATIVE MANAGERPREVIOUS BUSINESS NONEEXPERIENCE:
  11. 11. NAME OF THE PARTNERS: JANNATUL AFNI BINTI JAMALUDINIDENTITY CARD NUMBER: 850402-08-6196PERMANENT ADDRESS: 110, JALAN ONG KENG HOON, OFF JALAN HANG TUAH, 75300 MELAKA.CORRESPONDENCE NONEADDRESS:TELEPHONE NUMBER: 013-4448892DATE OF BIRTH: 02 APRIL 1985AGE: 27 YEARS OLDMARITAL STATUS: SINGLEACADEMIC QUALIFICATION: BACHELOR IN ACCOUNTING (UiTM MELAKA CITY CAMPUS)COURSES ATTENDED: HOW TO MANAGE YOUR BUSINESS FINANCIAL BY MMU CYBERJAYA, SEMINAR ON BUSINESS PLANNING BY UNIVERSITI MALAYA.SKILLS: SPEAKS FLUENT ENGLISH, MANDARIN, KOREAN AND HINDI.EXPERIENCES: PRACTICAL WORK AT TABUNG HAJI TAIPING BRANCH, ACCOUNTANT AT NYONYA BISTRO RESTAURANT FOR 4 YEARSPRESENT OCCUPATION: FINANCE MANAGERPREVIOUS BUSINESS NONEEXPERIENCE:
  12. 12. NAME OF THE PARTNERS: NUR HISYAM BIN KAMARUDDINIDENTITY CARD NUMBER: 860111-03-5335PERMANENT ADDRESS: NO 16A, KM32, JALAN TAMBAK MERAH, 77400 SUNGAI RAMBAI, MELAKA.CORRESPONDENCE LOT 10A, TESCO MELAKA, NO 1, JALAN TUN ABDUL RAZAK, 75400ADDRESS: PREINGGIT, MELAKA.TELEPHONE NUMBER: 013-6134249DATE OF BIRTH: 11 JANUARY 1986AGE: 26 YEARS OLDMARITAL STATUS: SINGLEACADEMIC QUALIFICATION: DIPLOMA IN PUBLIC ADMINISTRATION (UiTM SHAH ALAM CAMPUS), BACHELOR IN MARKETING (UiTM SHAH ALAM CAMPUS)COURSES ATTENDED: COMMUNICATION SKILL COURSE BY INTAN, MARKETING STRATERGY COURSE BY INTAN.SKILLS: FLUENT IN ENGLISH AND MANDARIN, EXPERT IN ADOBE PHOTOSHOP AND ADOBE ILLUSTRATOR, EXPERT IN GRAPHIC DESIGNING. CAN WORK UNDER PRESSUREEXPERIENCES: SECRET RECIPE MARKETING MANAGER FOR 2 YEARS, JAYA JUSCO DISPLAY ARTIST FOR 1 YEAR.PRESENT OCCUPATION: MARKETING MANAGERPREVIOUS BUSINESS NONEEXPERIENCE:
  13. 13. NAME OF THE PARTNERS: MOHAMAD HAFIZUDIN BIN MAJIDIDENTITY CARD NUMBER: 860427-08-5405PERMANENT ADDRESS: NO.9, LORONG PAUH JAYA 4/5, TAMAN PAUH JAYA, 13600, PERMATANG PAUH, PENANG.CORRESPONDENCE NO.99, LORONG LAGUNA MERBOK, TAMAN KEROH JAYA,ADDRESS: 75450, AYER KEROH, MELAKA.TELEPHONE NUMBER: 013-4655363DATE OF BIRTH: 27 APRIL 1986AGE: 26 YEARS OLDMARITAL STATUS: SINGLEACADEMIC QUALIFICATION: DIPLOMA OF TOURISM MANAGEMENT (UiTM SAMARAHAN CAMPUS), BACHELOR IN TOURISM MANAGEMENT (Hons.) (UiTM MELAKA CITY CAMPUS)COURSES ATTENDED: NONESKILLS: CAN SPEAK FLUENTLY IN MALAY, ENGLISH AND ARABIC LANGUAGE, EXPERT IN HANDLING ABACUS SYSTEM AND CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM, CAN HANDLE CUSTOMER IN GOOD MANNER.EXPERIENCES: FRONT OFFICE MANAGER AT MERDEKA PALACE HOTEL & SUITE KUCHING, EVENT MANAGER AT FOURPOINT HOTEL BY SHERITON, KUCHING.PRESENT OCCUPATION: OPERATIONAL MANAGERPREVIOUS BUSINESS NONEEXPERIENCE:
  14. 14. NAME OF THE PARTNERS: NUR NADIA BINTI ABDUL MALEKIDENTITY CARD NUMBER: 900506-04-5304PERMANENT ADDRESS: 17-4, JALAN TAMING SARI, 75400 MELAKA.CORRESPONDENCE NONEADDRESS:TELEPHONE NUMBER: 016-6333352DATE OF BIRTH: 06 MAY 1990AGE: 22 YEARS OLDMARITAL STATUS: SINGLEACADEMIC QUALIFICATION: SPM PASSERCOURSES ATTENDED: CRAFTY HANDY BY KARANGKRAF, DREAM YOUR DREAM DAY WEDDING BY A TO Z BRIDAL, ART OF DECORATING BY IMPIANA BRIDAL HOUSESKILLS: EXPERT IN THE ART OF DECORATING, EXPERT IN BRAIDS, HANDYCRAFT.EXPERIENCES: WORKED WITH IMPIANA BRIDAL HOUSE IN THE DESIGNING TEAM FOR 1 ½ YEAR. FREELANCE BOUQUET DESIGNER FOR 1 YEARPRESENT OCCUPATION: OPERATIONAL MANAGER #2PREVIOUS BUSINESS NONEEXPERIENCE:
  15. 15. MARKETING PLAN.
  16. 16. Products / Services Canopy SetupFunction Consultation Wedding Planner Wedding Photography Services LCD ProjectorWedding Arrangement Wedding Decoration & Design
  17. 17. Elements of Love Melodies of Love Premium Elegance
  18. 18. Target MarketBandaraya Melaka residents Outsider outside Bandaraya Melaka Grown-ups only which is age from 20 until 80+ Market Size Target market Purchases (RM) Residents 120 000 Outsiders 80 000 TOTAL 200 000
  19. 19. Market Competition Legend Bridal GalleryLotus Ever Lovely Beauty & Bridal Centre
  20. 20. Market ShareBefore 40% Lotus Ever Lovely 60% Beauty & Bridal Centre Legend Bridal Gallery
  21. 21. After 45% 40% Lotus Ever Lovely Beauty & Bridal Centre Legend Bridal Gallery House of Bridal 15%
  22. 22. Sales ForecastMonth Sales Forecast (RM) Remarks Jun 28 600 Just starting business Jul 27 400 Starting to pay loan Aug 27 600 -Sept 28 000 - Oct 28 100 - Nov 28 400 School holiday Dec 29 000 School holiday Jan 29 300 - Feb 30 100 Sales increaseMac 28 300 - Apr 29 100 -May 31 100 -TOTAL 345 000 -
  23. 23. Marketing StrategyProduct P ricePromotionP lace
  24. 24. Marketing Budget ITEMS FIXED ASSETS MONTHLY OTHERS TOTAL (RM) EXPENSES EXPENSES (RM) (RM) (RM)FIXED ASSETS Signboard 3000 - - 3000WORKING CAPITALS Banner - - 250 250 Flyer - 80 - 80 Business Card - - 450 450 Opening - - 2000 2000 Ceremony Company - - 250 250 WebsiteOTHER REQUIREMENTS Deposit - - - - Registration & - - 150 150 Licenses Insurance & - - - - Road TaxOther Expenses - - - - TOTAL 6180
  25. 25. OPERATIONSPLAN.
  26. 26. Operations Process For Bridal Clothes Rental Service Plan the desired theme for the customer Check the gallerys’ collection to make sure the customer desired theme is complied. Fitting the attires with the customer. The attires choosen would be stored in a special chamber prior to the wedding day Attire rented to customer for a day.
  27. 27. Operations Process in Renting Canopies Assist customer in making choices for type of canopy. Plan appropriate decoration for canopy. Reserve selected canopy for wedding day. Transport canopy to destination and assemble. Disassemble canopy to be transported back to the shop.
  28. 28. Capacity Planning (Operation Time) 25-30 customers per month 2-4 customers per day Business HoursOperating days TimeMonday - Thursday 9.30 a.m. – 5.00 p.m.Friday 9.30 a.m. – 12.00 p.m.Saturday & Sunday 9.30 a.m. – 3.00 p.m.
  29. 29. List of Operations PersonnelTypes of Marketing Personnel No. of StaffOperating Manager 2Operators 6
  30. 30. Schedule of Remuneration Position No. monthly EPF SOSCO Total salaries (12 %) (2%) ( RM) (RM)Operations 8 10 200 1 326 204 11 730Executive* andothersTOTAL 11 730
  31. 31. Operation Budget TYPES FIXED MONTHLY OTHER TOTAL ASSET EXPENSES EXPENSES (RM) (RM) (RM) (RM)Capital expenditure / 12 340 12 340Fixed assetMaterial requirement 7650 7650Working capital/ 11 730 11 730Monthly expensesOther requirement/ 850 850Other expensesTOTAL (RM) 19 990 12580 32 570
  32. 32. Operation Layout BACK DOORFEMALE MALETOILET TOILET STORE ROOM FITTING ROOM FEMALE SEATS MALE FITTING ROOM TABLE FOR DISCUSSION SMALL GALLERY MAIN DOOR
  33. 33. ADMINISTRA TIVE PLAN.
  34. 34. Organizational Chart ManagerAdministrative Marketing Operational Financial Executive Executive Executive Executive
  35. 35. List of Administration PersonnelTypes No. of StaffChief Executive Officer 1Marketing Manager 1Operation Manager 2Administrative Manager 1Financial Manager 1Operators 6
  36. 36. Schedule of Remuneration POSITION NO WAGES EPF SOCSO AMOUNT (RM) (13%) (2%) (RM)CHIEF EXECUTIVE OFFICER 1 2000 260 40 2300ADMINISTRATION 1 1 800 234 36 2 070MANAGERMARKETING MANAGER 1 1 500 195 30 1 725OPERATION 2 1 500 195 30 1 725MANAGERFINANCIAL 1 1 500 195 30 1 725MANAGEROPERATORS 6 1 200 156 24 1 380
  37. 37. Administration Budget ITEM ASSET MONTHLY OTHER EXPENSES EXPENSES EXPENSES (RM) (RM) (RM)Furniture & Fixtures 88 716 - - Wages - 17000 - EPF - 2 210 - SOCSO - 340 - Water & Electricity - - - Telephone Bills - 24 (per month) - Internet Bills - 300 (per - month) Building Insurance - - 3 000Business Registration - - 1 000 Other - - 1 000 TOTAL 88 716 19 874 5 000
  38. 38. FINANCIALPLAN.
  39. 39. PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE Project Implementation Cost Sources of Finance Requirements Cost Loan Hire-Purchase Own ContributionFixed Assets Cash Existing F. AssetsLand & BuildingRenovationOffice Equipment 45108 15178 30000Rent & UtilitiesSignboard 3000 3000Motor Vehicle 30000 30000Working Capital 1 monthsAdministrative 4170 4170Marketing 1805 1805Operations 21725 20725 1000Pre-Operations & Other Expenditure 4760 3760 1000Contingencies 10% 22128 18128 4000TOTAL 132766 57791 74975
  40. 40. House of Bridal Sdn. Bhd. DEPRECIATION SCHEDULESFixed Asset Signboard Fixed Asset Office EquipmentCost (RM) 3,000 Cost (RM) 45,178Method Straight Line Method Straight LineEconomic Life (yrs) 10 Economic Life (yrs) 5 Annual Accumulated Annual Accumulated Year Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value - - 3,000 - - 45,178 1 300 300 2,700 1 9036 9036 36142 2 300 600 2,400 2 9036 18,071 27,107 3 300 900 2,100 3 9036 27,107 18,071 4 300 1,200 1,800 4 9036 36,142 9036 5 300 1,500 1,500 5 9036 45,178 - 6 300 1,800 1,200 6 0 0 - 7 300 2,100 900 7 0 0 - 8 300 2,400 600 8 0 0 - 9 300 2,700 300 9 0 0 - 10 300 3,000 - 10 0 0 -
  41. 41. Fixed Asset Motor VehiclesCost (RM) 30,000Method Straight LineEconomic Life (yrs) 10 Annual Accumulated Year Depreciation Depreciation Book Value - - 30,000 1 3,000 3,000 27,000 2 3,000 6,000 24,000 3 3,000 9,000 21,000 4 3,000 12,000 18,000 5 3,000 15,000 15,000 6 3,000 18,000 12,000 7 3,000 21,000 9,000 8 3,000 24,000 6,000 9 3,000 27,000 3,000 10 3,000 30,000 -
  42. 42. LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES LOAN REPAYMENT SCHEDULE HIRE-PURCHASE REPAYMENT SCHEDULEAmount 88,169 AmountInterest Rate 7% Interest Rate 5%Duration (yrs) 10 Duration (yrs) 5Method Kadar tetap Total Principal Total Principal Year Principal Interest Payment Balance Year Principal Interest Payment Balance - - - 57,791 - - - - 1 11,558 2312 13,870 46,232 1 - - - - 2 11,558 1849 13,407 34,674 2 - - - - 3 11,558 1387 12,945 23,116 3 - - - - 4 11,558 925 12,843 11,558 4 - - - - 5 11,558 462 12,020 - 5 - - - - 6 0 0 - - 6 - - - - 7 0 0 - - 7 - - - - 8 0 0 - - 8 - - - - 9 0 0 - - 9 - - - - 10 0 0 - - 10 - - - -
  43. 43. PRO-FORMA INCOME STATEMENT Year 1 Year 2 Year 3Sales 575,100 776,050 886,400Less: Cost of SalesOpening stockPurchases 185,000 222,000 359,500Less: Ending StockCarriage Inward & DutyGross ProfitLess: EnpenditureAdministrative Expenditure 50,040 55,044 60,548Marketing Expenditure 21,660 23,826 26,209Other Expenditure 2,950 3,245 3,570Business Registration & Licences 210Insurance & Road Tax for Motor Vehicle 1,600 1,600 1,600Other Pre-Operations ExpenditureInterest on Hire-PurchaseInterest on Loan 2,312 1,849 1,387Depreciation of Fixed Assets 12,336 12,336 12,336Operations Expenditure 20,700 22,700 25,047Total Expenditure 296,807 342,670 490,196Net Profit Before Tax 278,293 433,380 396,204Tax 0 0 0Net Profit After Tax 278,293 433,380 396,204Accumulated Net Profit 278,293 711,673 1,107,87
  44. 44. PRO-FORMA BALANCE SHEET Year 1 Year 2 Year 3ASSETSNon-Current Assets (Book Value)Land & BuildingRenovationOffice Equipment 36,142 27,107 18,071Rent & UtilitiesSignboard 2,700 2,400 2,100Motor Vehicles 27,000 24,000 21,000Other AssetsDeposit 65,842 53,507 41,171Current AssetsStock of Raw Materials 0 0 0Stock of Finished Goods 0 0 0Accounts Receivable 45,650 51,737 59,093Cash Balance 300,008 746,579 1,204,954 345,658 798,315 1,264,047TOTAL ASSETS 411,500 851,822 1,305,218Owners EquityCapital 74,975 74,975 74,975Accumulated Profit 278,293 711,673 1,107,877 353,268 786,648 1,182,852Long-Term LiabilitiesLoan Balance 46,232 34,674 23,116Hire-Purchase Balance 46,232 34,674 23,116Current LiabilitiesAccounts Payable 12,000 30,500 99,250TOTAL EQUITY & LIABILITIES 411,500 851,822 1,305,218
  45. 45. CONCLU SION
  46. 46. Bridal business is a recession resistant industry There are peak seasons and low seasons, all influenced by the holidaysTraditional Malay bridal style is still popularamong modern society, thus promising a brightfuture for this industry

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