Promaxdba #WTFuture Conference - We First

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Self-­Disruption: Personal Innovation for Public Relevance

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Promaxdba #WTFuture Conference - We First

  1. 1. #WTFUTURE Self-Disruption: Personal Innovation for Public Relevance !
  2. 2. 1. Relevance ! 2. Opportunity ! 3. Impact The Case for Self-Disruption
  3. 3. 1. Cultural Relevance
  4. 4. Key Insight People rise to the conversation you grow around them.
  5. 5. Promotion
  6. 6. Stonestreet: "We hope it creates a conversation with viewers and also their families and friends to see that Mitch and Cam are just like everyone else." Conversation
  7. 7. Question 1: What conversation will you lead to shape your future?
  8. 8. 2. Growth Opportunity
  9. 9. Second Screen Apps
  10. 10. Fiber Optic Broadband/Wi-Fi
  11. 11. Final Cut Pro Mobile
  12. 12. Social TV Ecosystem
  13. 13. Key Insight Your brand must be the celebrant, not celebrity, of your viewer community.
  14. 14. Question 2: How will you serve your viewer’s future to build yours?
  15. 15. 3. Personal Impact
  16. 16. Audience
  17. 17. Advertisers
  18. 18. Sentiment
  19. 19. Key Insight The greatest threat or opportunity for your future is YOU.
  20. 20. Question 3 How will you self-disrupt to better your future?
  21. 21. Challenge Share one thought on a social media channel relevant to your studio, network, or program that drives a cultural conversation.
  22. 22. Q&A
  23. 23. Thank you, ! ! ! ! Slides@WeFirstBranding.com

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