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9 Sneaky Social Cues
You Can Use For An
Epic Fundraising Event
What makes in-person events so effective?
What makes in-person events so effective?
they’re social!
One of the best ways to encourage giving is to
create an atmosphere of shared responsibility
towards the fundraising goal.
How do you create an atmosphere of shared
responsibility?
How do you create an atmosphere of shared
responsibility?
Try these 9 sneaky social cues to get people in the giving spiri...
Set a funding goal
(and make sure everyone knows it)
Set a funding goal
(and make sure everyone knows it)
We’re much more
likely to take action
when we know there’s
a “finish ...
Suggest giving levels that are
realistic for your attendees.
Suggest giving levels that are
realistic for your attendees.
Keep in mind:
•  # of attendees
•  Funding goal
•  Giving cap...
Project your campaign’s
progress prominently
Project your campaign’s
progress prominently
This will help build momentum
and urgency as the night
progresses.
Screen your campaign
video (if you made one)
Screen your campaign
video (if you made one)
The more footage of donor
dollars at work, the better!
Appoint “table captains”
(staff, board members, volunteers)
Appoint “table captains”
(staff, board members, volunteers)
Your table captains will be the
“cheerleaders” for each table,...
Set individual “table
goals” and create a
friendly competition to
see which table can hit
their goal first.
Have staff/volunteers
“working the room” to
offer assistance in
completing donations.
Have staff/volunteers
“working the room” to
offer assistance in
completing donations.
If you’re utilizing iPads for
donati...
Considering making multiple
“hard asks” after the initial
announcement that fundraising
has begun.
(i.e. – “If everybody d...
Considering making multiple
“hard asks” after the initial
announcement that fundraising
has begun.
(i.e. – “If everybody d...
If using incentives to donate at
specific levels, make sure those
incentives are well publicized
(this means making the
an...
If using incentives to donate at
specific levels, make sure those
incentives are well publicized
(this means making the
an...
If you capitalize on these strategies, you’ll create
an atmosphere of shared responsibility and hit
your funding goal with...
Looking for more tips on fundraising, prospect
research, and development?
Looking for more tips on fundraising, prospect
research, and development?
Subscribe to the WeDidIt Fundraising Blog!
Looking for more tips on fundraising, prospect
research, and development?
Subscribe to the WeDidIt Fundraising Blog!
blog....
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9 Sneaky Social Cues You Can Use For An Epic Fundraising Event

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Fundraising events can be a great way to raise money for your nonprofit, but only if you help create an atmosphere of shared responsibility.

Published in: Government & Nonprofit
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9 Sneaky Social Cues You Can Use For An Epic Fundraising Event

  1. 1. 9 Sneaky Social Cues You Can Use For An Epic Fundraising Event
  2. 2. What makes in-person events so effective?
  3. 3. What makes in-person events so effective? they’re social!
  4. 4. One of the best ways to encourage giving is to create an atmosphere of shared responsibility towards the fundraising goal.
  5. 5. How do you create an atmosphere of shared responsibility?
  6. 6. How do you create an atmosphere of shared responsibility? Try these 9 sneaky social cues to get people in the giving spirit!
  7. 7. Set a funding goal (and make sure everyone knows it)
  8. 8. Set a funding goal (and make sure everyone knows it) We’re much more likely to take action when we know there’s a “finish line.”
  9. 9. Suggest giving levels that are realistic for your attendees.
  10. 10. Suggest giving levels that are realistic for your attendees. Keep in mind: •  # of attendees •  Funding goal •  Giving capacity of attendees
  11. 11. Project your campaign’s progress prominently
  12. 12. Project your campaign’s progress prominently This will help build momentum and urgency as the night progresses.
  13. 13. Screen your campaign video (if you made one)
  14. 14. Screen your campaign video (if you made one) The more footage of donor dollars at work, the better!
  15. 15. Appoint “table captains” (staff, board members, volunteers)
  16. 16. Appoint “table captains” (staff, board members, volunteers) Your table captains will be the “cheerleaders” for each table, encouraging them to give when the time comes, cheering on their efforts, and breaking the ice.
  17. 17. Set individual “table goals” and create a friendly competition to see which table can hit their goal first.
  18. 18. Have staff/volunteers “working the room” to offer assistance in completing donations.
  19. 19. Have staff/volunteers “working the room” to offer assistance in completing donations. If you’re utilizing iPads for donation processing, have staff members encourage attendees to pass them around to keep donations coming in.
  20. 20. Considering making multiple “hard asks” after the initial announcement that fundraising has begun. (i.e. – “If everybody donates $100, we’ll hit our goal right now!”)
  21. 21. Considering making multiple “hard asks” after the initial announcement that fundraising has begun. (i.e. – “If everybody donates $100, we’ll hit our goal right now!”) This helps create the atmosphere of shared responsibility by encouraging everyone to take a specific action to “do their part.”
  22. 22. If using incentives to donate at specific levels, make sure those incentives are well publicized (this means making the announcement multiple times).
  23. 23. If using incentives to donate at specific levels, make sure those incentives are well publicized (this means making the announcement multiple times). While incentives aren’t the “end-all, be-all” motivator for donors, they can help. If there are only limited supplies available, make sure that’s known as well!
  24. 24. If you capitalize on these strategies, you’ll create an atmosphere of shared responsibility and hit your funding goal with no problem!
  25. 25. Looking for more tips on fundraising, prospect research, and development?
  26. 26. Looking for more tips on fundraising, prospect research, and development? Subscribe to the WeDidIt Fundraising Blog!
  27. 27. Looking for more tips on fundraising, prospect research, and development? Subscribe to the WeDidIt Fundraising Blog! blog.wedid.it/subscribe
  28. 28. Raise More Money, Reach New Donors

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